NEW YORK TIMES - Ambyr Club is a new speed dating service that launched last December and has since hosted seven events at trendy bars in Manhattan. "What's old is new again," said Julie Spira, a dating coach who runs a company called Cyber-Dating Expert. She noted that the first documented speed dating event was held at a coffee shop in Beverly Hills in 1998. Using data from a speed dating company called HurryDate, a 2005 University of Pennsylvania study found that most people gauge attraction within three seconds of meeting. Maxine Williams founded We Met IRL, a speed dating company for people of color, in January. "I came up with the idea in December after attending a speed dating event in Manhattan that wasn't very diverse," she said. CWAQ, which stands for "connect with a qutie," was also inspired by disappointment. Kevin Rabinovich, a freelance event producer, was let down by the lack of structure and diversity at such events.