TNW – Jan 19 – Founded in April 2011, I-um is an online dating service that has seen incredible success in the last seven months. Because it’s still popular practice in Korean culture to feel pressured into getting married as one gets older, young people are often set up on blind dates by family and friends instead of meeting singles on their own. I-um is primarily aimed at students and adults aged 20-39 and introduces users to one new person each day. If the interest is mutual, contact details are exchanged so they can begin talking. Since January 2011, users have increased from 40,000 to 190,000, a 375% increase. The site has also seen a revenue boost of 87%, and some 20 couples have already been married as a result of meeting through I-um.