TECHROUND.CO.UK - Aug 3 - Ignite Dating is an elite matchmaking and introductions agency. Specializing in hand-selected introductions, its matchmaking service combines a mix of Myers Briggs personality profiling, experienced matchmakers, intuition, and an extensive private network.
Q: How did you come up with the idea for the company?
A: After working with one of the UK's largest introduction agencies, I realised that the dating world was ripe for a different way of doing business. I launched Ignite Dating in January 2020.
Q: How has the company evolved during the pandemic?
A: Rather than give up at the first hurdle we took a "push harder, work longer and build faster" approach. We increased our online marketing spend by 200%. This determination to stay positive and swim against the tide allowed us to come out of lockdown stronger and in a better position than ever. Since restrictions started to ease, we have seen a 350% growth in the number of people taking up our matchmaking services.
Q: What can we hope to see from Ignite Dating in the future?
A: Following a year of exponential growth, we now have two offices and have rolled our franchise model out to 6 territories across the UK. We are well underway to expand both domestically and internationally over the course of the next 18 months.