MEDIA INDIA GROUP - July 31 - There is a new trend India that is picking up – creation of niche matrimonial websites that cater to people with specific 'requirements'. From generic matrimonial websites, people have started targeting more specific markets. And thus, major sites like 'bharatmatrimony.com', created portals like Telugu, Marathi, Punjabi Matrimony, etc; similarly, Shaadi.com created Marathi Shaadi or Bengali Shaadi, etc. Not only are there region and religion based segregation, but also class based. Elite Matrimony from BharatMatrimony, for example, offers exclusive match-making for the upper-caste elites. Another recent development is the creation of sites like IITIIMShaadi.com – referring to the leading engineering and management institutes, Indian Institute of Technology (IIT) and Indian Institute of Management (IIM). The site only allows alumni from top notch and premier institutes to register.
by Pallavi Goel
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