Online Personals Watch: News on the Online Dating Industry and Business

Muslim Matchmaker Heads Muslim Dating App Joompa

CNA - Anisa Hassan is the founder of Date High Flyers, a matchmaking service for professionals, and Joompa, a Muslim matchmaking app. Matchmaking is in Anisa's blood. Growing up, her mother was enthusiastic about setting up the younger members of the family. Date High Flyers matches professionals, including several CEOs. Her clients are in their late 30s to mid-70s. ~60% of them are either divorced or widowed, and she describes them as "very, very committed to setting down". They come from all over the region, including Singapore, Australia, Hong Kong, Indonesia, Malaysia and Thailand. With clients paying anything from S$6K to a five-figure sum to engage in her matchmaking services, Anisa's business could be described as lucrative. But it's not scalable. "I'm always front and centre. If I want to take it to the next level, I must have something that's scalable," she said. To help her reach this goal, Anisa launched Joompa in mid-2020, an app she believes is the first to be created by a career matchmaker.

by Hidayah Salamat
See full article at CNA

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High End Singaporean Matchmaker Creates Joompa Dating App

MALAYMAIL - Nov 5 - Singaporean matchmaker Anisa Hassan, the owner of luxury matchmaking service Date High Flyers, has created Joompa, a Muslim-friendly dating app that offers a safe space for users to find like-minded individuals seeking long-term relationships. She has successfully paired up ~1K couples during her 16 years as a matchmaker. According to App Annie, Malaysians collectively spent RM 24M ($1.7M) on dating apps alone in 2019. There is no swiping function on Joompa, and by curating matches for users, Joompa avoids creating "swiping fatigue". The app has been gaining steady interest in Malaysia, with ~16K downloads since it launched in early September this year. Signing up for Joompa is free and users will have to opt for a paid subscription to access the app's messaging and video chat features as well as other perks.

by Tan Mei Zi
See full article at MalayMail