CNA - Anisa Hassan is the founder of Date High Flyers, a matchmaking service for professionals, and Joompa, a Muslim matchmaking app. Matchmaking is in Anisa's blood. Growing up, her mother was enthusiastic about setting up the younger members of the family. Date High Flyers matches professionals, including several CEOs. Her clients are in their late 30s to mid-70s. ~60% of them are either divorced or widowed, and she describes them as "very, very committed to setting down". They come from all over the region, including Singapore, Australia, Hong Kong, Indonesia, Malaysia and Thailand. With clients paying anything from S$6K to a five-figure sum to engage in her matchmaking services, Anisa's business could be described as lucrative. But it's not scalable. "I'm always front and centre. If I want to take it to the next level, I must have something that's scalable," she said. To help her reach this goal, Anisa launched Joompa in mid-2020, an app she believes is the first to be created by a career matchmaker.