FASTCOMPANY - Oct 1 - When Match.com launched in 1995, it seemed like the matchmaking business was about to have its Amazon moment. "I wondered if we’re going to go out of business," says Amber Kelleher, a matchmaker who had been working with the enormous database of singles her mother had started building, by hand, in 1986. But the Kellehers' business grew. "People were able to take a baby step. They got to us faster," Kelleher says. Maria Avgitidis, the founder of Agape Match, says her clientele has also changed. "As online dating is becoming normalized," she says, "it’s driving up these niche apps and, at the same time, matchmaking." Agape typically charges $15K for six months.