VULCAN POST - Nov 25 - Singaporean Nelson Tan has launched a dating app Klick which he describes as an "Instagram for dating". Klick lets users showcase their personality through photo posts. Fortunately, Nelson managed to get his wife on board his mission, asking if she would rather spend on a wedding dinner where guests would have forgotten about by the next week, or use the money to create this app. They invested $160K. Since the app's official launch on Valentine's Day this year, Klick has gotten ~3K users to date. As for his monetisation strategy for Klick, Nelson shared that "unlike 'free' dating apps that require payment to chat, post, or browse, he wanted Klick to be really free". He is currently "working on unobtrusive in-app ads".
by Melissa Chan
See full article at Vulcan Post
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