BUSINESSLIVE - Manchester-headquartered dating app Love at First Swipe has won a trademark battle with Match Group. Match Group objected to the dating app's UK trade mark application to register 'Love At First Swipe'. However, the UK's Intellectual Property Office ('UKIPO') rejected Match's opposition and allowed LAFS's application to proceed for dating apps and services. The UKIPO rules that the word swipe wouldn't be seen as a brand of Match, but more as a descriptive function for dating apps and services.
by Jon Robinson
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