DENVER POST -- June 18 -- A Colorado company that owns lovecity.com sued Yahoo, (also TRUE and Spark Networks) claiming they improperly used a trademark domain name to direct consumers looking for lovecity on Google to Yahoo's dating site. FULL ARTICLE @ DENVER POST
Mark Brooks: Dating companies typically manage tens of thousands of keywords for their PPC campaigns. Affiliates often do the same. It's super competitive, and easy to miss lower level trademarks. Were these affiliates I wonder?