NEWSMAKER.COM.AU - Jan 18 – Launched by two Australian sisters in February 2011, LoveTradies.com is dedicated to tradies and servicepersons, and those who love them. ‘Tradie’ is an Australian slang term referring to a skilled tradesperson, including electricians, construction workers, tillers, plumbers, and carpenters. According to a recent survey, women are driven by instinct to find a partner who is strong and protective, valuing their family and career above all else, which has led to a shift towards blue collar workers as more desirable partners. LoveTradies.com is now available in Australia, New Zealand, the US and the UK.