LIME LIFE - Jan 22 - Studies show that individuals with low self-esteem are more likely to cheat on their partners. In mid-2009, David Reese, the owner of UK-based Married and Looking, said that he saw an increase of subscribers to his site. Ashley Madison, which specializes in promoting extramarital affairs has seen steady growth since January 2008: the traffic rank went from around the top 15,00 to 4,500 in January 2010. Philanderers.com, which not only provides dating services for committed individuals looking to cheat, but gives tips on not getting caught, stayed strong through tumultuous economic changes. FULL ARTICLE @ LIME LIFE
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