TECH CRUNCH - Sep 2 - Last year, Tinder introduced Matchmaker, a way for users to introduce their Facebook friends to each other. Matchmaker has since been phased out of Tinder, but a new startup, Mashr, is resurrecting the feature as its central thesis. On Mashr, a user pairs two of their friends together and offers a quick explanation on why they should meet. If both agree Mashr makes the connection much like Tinder. Users on Mashr can pair any of their Facebook friends, even if those friends haven’t downloaded Mashr yet; those friends will then get a Facebook notification, which will drive app downloads.
Mark Brooks: This functionality makes perfect sense. Except in the real world very few people play matchmaker, and they burn out quickly. For this to work, matchmakers must be rewarded with recognition. Perhaps even financially.