BUSINESS INSIDER - Match Group and Bumble have both appointed new CEOs amid leadership shake-ups and struggles with user engagement. Whitney Wolfe Herd has returned as Bumble CEO, replacing Lidiane Jones, who resigned after a year. Several top executives, including Bumble's CFO and CMO, have also left. Meanwhile, Match Group has named Spencer Rascoff as CEO, marking its fourth leadership change in six years. Both companies face declining stock prices (Match down 11%, Bumble down 54%) and shifting user behavior, with Match's paying users falling 5% to 9.5M, while Bumble's rose 11.5% to 4.1M. As Gen Z and women move away from traditional dating apps, both companies are focusing on safety features, AI-driven tools, and real-world dating initiatives to regain trust and engagement.