THE GUARDIAN - Critics compare dating apps like Tinder, Bumble, and Hinge to gambling products, arguing they exploit users with addictive, game-like features and pay-to-play upgrades that drive revenue instead of fostering genuine connections. In the UK, 4.4M adults use these platforms, with about a quarter paying for services, generating £150M annually and making the UK the third-largest market globally after the US and China. Match Group, which holds a 60% share of the UK market, does not track how many lasting relationships its 55B matches have produced. Allegations include deceptive algorithms that encourage continuous use and subscriptions. Experts compare these apps' financial models to gambling, using unpredictable rewards to keep users hooked. Match Group denies these claims, stating its goal is to help users form real connections. Calls for tighter regulation are increasing as users report feeling exploited.
by Siân Boyle
See full article at The Guardian
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