OPW - July 27 - "It's really important that women never go to someone's house, they meet in a public place, they don't drink...", said Mandy Ginsberg, CEO of Match Group, in 2018 HBO documentary "Swiped". And here are Tinder's official guidelines to women for not getting raped: 1. Never go to someone's house, 2. Meet in a public place, 3. Don't drink, 4. Let someone know where you're going and 5. Never go into someone's car. Yet the new Tinder commercial "Don't Fly Solo" suggests just that. The video features a young woman traveling alone. She is meeting strangers through Tinder app, and jumping into their cars. What's worse, she arranges a meeting with strangers literally in the middle of nowhere. She has a good time and makes lots of new friends but unfortunately, we don't live in a fairytale world. In the real world, these encounters could end up really badly. We find this ad disconcerting. What are you thoughts?
For years Tinder had been trying to shed its hook up imagine. But in Q3 2018 Match Group decided to double down on its casual nature following the acquisition of Hinge, a dating app for more serious relationships. This video is a part of the new "SingleNotSorry" campaign that is celebrating the single life, and portrays Tinder as a more casual dating app. - Irena Brooks, editor of OnlinePersonalsWatch