PCMAG - Mar 25 - PCMag surveyed dating-app preferences across the US. Tinder was the most popular, winning 27 states. Match was the most popular in 17 states, and Bumble came in third. PCMag has surveyed ~2K US consumers.
by Rob Marvin
See full article at PCMag
See all posts on Tinder
See all posts on Bumble
See all posts on Match.com
| |
DAILY TARGUM - Feb 28 - Helen Fisher, a research associate and chief scientific advisor for Match.com, broke down her findings regarding love, relationships and the chemical processes that cause these functions. An expert on love, Fisher has conducted an annual study on 30K singles in the US with Match.com for the past nine years. She said love is a bodily function. "It's a drive. In fact, when my colleagues and I put people into the brain scanner and found basic brain circuitry for romantic love, we found activity in a tiny factory in the base of the brain called the ventral tegmental area that pumps out dopamine," Fisher said. "It lies near brain regions that regulate thirst and hunger." Fisher divided love into three distinct systems for mating and reproduction: sex drive, feelings of romantic love and feelings of intense attachment. Physical appearance is like a prescreening toward love, she said. A person's looks are the first thing that other people evaluate, whether they are seen in a bar, subway, church or even on Tinder. The issue with online dating is that people stay on the sites for too long. An alternative to this problem is to redefine dating sites as "introducing sites."
by Christian Balbuena
See full article at Daily Targum
Subscribe to OPW + Join IDEA + Hire Courtland Brooks Agency-Consultancy
| |
THINKNUM - Feb 19 - According to data from OkCupid.com, the hottest times to log into dating apps is from 10:00 p.m. to 3:00 a.m. GMT. That five hour window is consistently a busy time to be online and looking for love.
See all posts on OkCupid
See all posts on Match.com
Subscribe to OPW + Join IDEA + Hire Courtland Brooks Agency-Consultancy
| |
CHRON - Feb 12 - The Texas Lawbook and the DFW Chapter of the Association of Corporate Counsel announced Thursday night that Jared Sine is the winner of the 2018 Outstanding Corporate Counsel's General Counsel of the Year Award for a Large Legal Department. During his 30 months as general counsel and corporate secretary at Match, Sine has tripled the size of the legal department.
by Mark Curriden
See full article at Chron
Subscribe to OPW + Join IDEA + Hire Courtland Brooks Agency-Consultancy
| |
NEWSER - Jan 18 - For the last decade, Romeo had been the last known frog of his kind, but that has since changed thanks to an online dating stunt. Researchers put up a profile for Romeo on Match, and the resulting attention raised $25K, enough to fund a search expedition in Bolivia. Researchers found three more males and two females, including an adult who has been named Juliet. Once the frogs are out of quarantine, Juliet will be matched with Romeo in the hope that offspring will result.
| |
OPW - Jan 13 - Every day we review the news and bubble up what we think are summaries of the most important intell in the most important news items. All year, every day. Then in January we like to do an annual review of the news and let you know who got the most coverage on OPW.news for the prior year. Subscribe here for daily updates.
Here's the rankings for who got the most press coverage on OPW.news in 2018.
| |
OPW 'BLAST FROM THE PAST' - Jan 3 - This month, 10 years ago, Match.com launched a free dating site DownToEarth as an answer to ever growing threat from Markus Frind's free dating site - PlentyOfFish. DownToEarth only lasted 10 months when Match.com decided to relaunch it as Stir.com, a service that would recommend the best places to go and meet like-minded people. Mandy Ginsberg, back then GM of Match.com, commented: "It became obvious that DownToEarth resonated with 18-25 years old. Based on feedback, we are evolving the site experience to be more relevant for that audience which includes suggestions for places to hang out as well as people to go there with." Match needed to create a product to draw in and warm up a new generation of Match.com users. Stir seemed like a good idea at that time but little did they know that the real game changer (Tinder) was yet to come. In the meantime, money kept on rolling in for PlentyOfFish.com. The site was bringing in $10M annual revenue with 50% profit. "Yahoo is a complete joke, Google is a cult, and Match is dying," said Frind in an interview with INC. in January 2009. Fast forward 10 years, Match Group is an $11B dating empire which owns 50+ dating brands including PlentyOfFish which Frind sold to Match for $575M in cash in 2015. Meanwhile, Markus Frind, happy to keep every single penny from the POF sale, is venturing into the wine business by opening Frind Estate Winery in West Kelowna, Canada. So what will the online dating world look like in another 10 years? Your comments please...
| |
WEBPRO NEWS - Nov 3 - Barry Diller, Chairman and Senior Executive of IAC and Expedia, recently reflected on the relative youthfulness of the Internet and areas which are still ripe for entrepreneurs. IAC owns Tinder and Match. People forget that the Internet revolution is still really young, only 22 or 23 years. It took 10-15 years just to get up enough bandwidth to actually have rich media being served through it. We are really at the very earliest stage of this.
Part 1
Part 2
| |
ADWEEK - Oct 19 - 72andSunny said its first work for Match is slated for an early 2019 release. Match spent ~$52M on measured media in the U.S. last year and $42.5M just in the first half of 2018, according to Kantar Media.
| |
| |
THE MOTLEY FOOL - Sep 15 - Match Group CEO Amanda Ginsberg highlighted some key aspects of the dating company's growth strategy during its Q2 earnings call.
| |
THE MOTLEY FOOL - July 24 - The latest service to join Match is Hinge, a site that once billed itself as the "anti-Tinder" because it focuses on relationships instead of hookups. The purchase leaves Bumble as the only major dating app not owned by Match, and the two are currently suing each other. Match has acquired dozens of services over the past nine years and in the past three years spent $610M acquiring different brands, about equal to its cumulative operating earnings for the same period. While none of the deals have seemed to have gone like a bad date, the rise in Match's cost of revenues has outpaced its revenue increases due to acquisitions like POF and Pairs. Last year, revenue from North America, which contributes 56% of Match's total, grew 9% as a result of more people signing up for Tinder. Yet North America ARPU was flat. The deal for Hinge gives Match a 51% stake with the right to purchase the rest of Hinge within the next year. Though Hinge doesn't disclose the number of users it has, undoubtedly individuals using dating apps have accounts at multiple sites, so Match is paying for members it likely already owns. Match's total subscribers hit 7.43M in the Q1, up 26% YOY, and some of them have to be Hinge members, too. Making another acquisition might put another dating app into Match's diverse collection, but it doesn't really do anything to bolster what is making money for it, namely Tinder.
by Rich Duprey
See full article at The Motley Fool
| |
MATCH UK - July 9 - Up to 30th September, when subscribing to Match, single parents get 3 hours of free child-care time with Yoopies, Match.com's babysitting partner. Yoopies is a leading childcare expert across Europe with a network of 800K childcarers in the UK.
| |
METRO.CO.UK - July 8 - Match.com and Pizza Express are hosting a speed dating for single parents. Parents can meet like-minded singles while their kids are kept entertained by creating pizza with fully qualified babysitters from service Yoopies. Upon arrival, parents will be greeted with a glass of prosecco, whilst kids will be welcomed by Yoopies babysitters before getting rolling on their pizza-making party. Parents will then get the chance to speed date other single Match.com members for around an hour, with couples rotated to allow singles to meet as many people as possible. The event will be held on 29 July, at Pizza Express, Leicester Square.
| |
CITYAM - June 7 - Match has teamed up with Google to launch its dating chatbot Lara across the Google Assistant network, after a successful run in Facebook Messenger. Match users can speak to Lara through their Google Assistant on their phone, smartwatch, laptop or Google Home smart speaker to ask for dating tips and find new matches. Every day Lara will send through a unique Daily Match via a text message, based on a search conducted on the user's Match preferences like age, location and common interests. Using the phrase "OK Google, talk to Lara from Match", users can then have a conversation with Lara to get suggestions for potential date locations, hooked up to a pin on Google Maps.
by Emily Nicolle
The full article was originally published at CityAM, but is no longer available.
| |
BUSINESS INSIDER - June 1 - Dating apps are increasingly connecting people who live or work close by, have the same commute, or went to college together. Match.com data reveals that 69% of active users set their default distance - i.e. how far away a match can live - to five miles. Meanwhile, dating app Clover found that, in New York City, most matches happen between people from the same borough. Still, Hinge reports that less than half of users set a maximum distance, and of those who do, the average maximum distance is 25 miles.
by Shana Lebowitz
See full article at Business Insider
See all posts on Match.com
See all posts on Clover
See all posts on Hinge
| |
NEW YORK TIMES - May 29 - Young adults not only marry and have children later than previous generations, they take more time to get to know each other before tying the knot. Helen Fisher, an anthropologist who studies romance and a consultant to the dating site Match.com, has come up with the phrase "fast sex, slow love" to describe the juxtaposition of casual sexual liaisons and long-simmering committed relationships. The eHarmony report on relationships found that American couples aged 25 to 34 knew each other for an average of six and a half years before marrying, compared with an average of five years for all other age groups. Both men and women now tend to want to advance their careers before settling down.
by Roni Caryn Rabin
See full article at New York Times
| |
LEGAL NEWSLINE - May 9 - Matthew Ditnes, individually and on behalf of all others similarly situated, filed a complaint against Match Group over alleged violation of the Illinois Consumer Fraud and Deceptive Business Practices Act and Illinois Dating Referral Services Act. He alleges that he subscribed to Match.com in Dec 2017 and paid $59.94 for a six-month subscription. He alleges immediately after signing up, he received messages that other users were interested and that many messages used the same profile picture for different accounts.
by Noddy A. Fernandez
See full article at Legal NewsLine
| |
MARKETWATCH - May 3 - Match is the leader in the online-dating industry, and the company will rely on new features, including video profiles and location-based additions, in its bid to stay on top. Match.com now has a "stories" feature, and Tinder users in certain countries can experiment with short "loops". The video options will be free. Match also has things planned that could make it easier to connect with those living nearby. The location features take into account not just geographic location but "the ability to connect on social experiences" happening nearby. Facebook, too, said that its dating platform will enable users to connect via events they're interesting in attending.
| |
SURVEY MONKEY - May 1 - Nearly a quarter of people have used or are currently using online dating services. For young and middle aged adults (18-44 years old), this number increases to a third. More than half of young adults (18-24 years old) see dating sites and apps as platforms for casual hookups. Older adults are more likely to see them as a means to helping them develop short and long-term relationships. 75% of young adults use Tinder, and 31% Bumble. Adults between 25-34 years old begin to transition to Match.com (36%). 56% of adults view dating apps and services as either somewhat or very negative.
by Jon Gitlin
See full article at Survey Monkey
See all posts on Tinder
See all posts on Bumble
See all posts on Match.com
| |