PRESS RELEASE -- July 31 -- Sex starved Brits looking to celebrate National Orgasm Day, are advised to go the South West, where it costs just £136 to find a date, making it the cheapest region to hook up, according to the National Dating Index, published by MatingDirect.com. The Orgasm Index also reveals that Northern Ireland is the easiest region to pull, as it takes an average of 5.72 nights out on the town in order to find someone. London takes 7.03 nights. Ross Williams, Chairman and founder of MatingDirect.com, a WhiteLabelDating.com site, said of the results: "Hitting the town to find a date is an expensive and time consuming business that doesn't always mean you'll hit the jackpot. Online dating lets you search, flirt and meet other like minded adults, stacking the odds in your favour."