LA TIMES -- Jan 3 -- Biodata is used primarily by South Asians in arranged marriages and emphasizes compatibility, education and family history, including caste. There are also physical factors such as complexion and blood type. Although biodata is associated primarily with arranged marriages, the increasing popularity of matrimonial Web sites, such as matrimonials.com and southasiancupid.com, has prompted some singles to post their own information. Serving as their own matchmaker may carry a whiff of desperation. Parents often post matrimonial ads.
The full article was originally published at Seattle Times, but is no longer available.