INC42 - Matrimony.com reported a 7% YOY increase in its Profit After Tax (PAT) for Q2 FY24, amounting to~$1.55M (INR 12.53 Cr). The company saw a slight decline in operating revenue quarter-over-quarter but a 5.86% YOY increase to ~$15M (INR 121.60 Cr). Revenue from matchmaking services, a major contributor to the top line, reached ~ $14.73M (INR 119.16 Cr), marking a 5.95% YOY increase. However, revenue from marriage services slightly decreased. The company's total expenditure for the quarter was ~$13.78M (INR 111.58 Cr), with a significant portion allocated to advertising and promotional activities. Despite some challenges, Matrimony.com continues to innovate, notably revamping its BharatMatrimony platform.