Online Personals Watch: News on the Online Dating Industry and Business

Dating Apps and Advertising on Snapchat

VERDICT.CO.UK - Dec 8 - With dating apps accounting for £11.7B of the economy last year, and 30% of 18-30 year olds in the US signed up to at least on service, the online dating market is extremely lucrative. Dating apps are looking to reach a young, tech-savvy audience, and many have found a match with Snapchat. Spending by dating services in the UK on the Snapchat platform has increased 13x from Q1 to Q3 this year. Since partnering with Snapchat more than a year ago, AI-driven dating startup Hily has seen a significant increase in the number of registrations. To coincide with Meghan and Harry's Royal Wedding, Meetic ran a campaign on Snapchat in an attempt to increase the number installations. Through this, Meetic reportedly reached ~3.5M unique users driving a 28% increase in app downloads on the day. Meetville ran an advertising campaign using Snap Ads to coincide with Valentine's Day, and 90% of the new UK iOS users who installed the Meetville app in February did so having come through the Snapchat app.

by Ellen Daniel
See full article at Verdict.co.uk

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The Subtle Way Dating Apps Reinforce Our Racial Biases

HUFFINGTON POST - Nov 22 - A new study out of Cornell University suggests that dating app algorithms don't do us any favors as far as sexual racism goes. To conduct the study, the researchers downloaded the 25 top-grossing apps in the iOS app store as of fall 2017, including Tinder, OKCupid, Hinge, Grindr, Meetville and Coffee Meets Bagel. Then they looked for features that could affect users' discriminatory behavior toward other users. This included terms of service, their sorting, filtering and matching algorithms and how users are presented to each other. They found that most apps employ algorithms that cater to users' past personal preferences and the matching history. So if a user had matched with white users repeatedly in the past, the algorithm was more likely to suggest more white people as "good matches" moving forward.

by Brittany Wong
See full article at Huffington Post

Summarized by the IDEA team

Meetville Connects 16M People With Their Other Halves Based On Their Values And Common Interests

DATING ADVICE - May 21 - Dating app Meetville claims ~16M users. The app matches possible partners based on mutual interests, shared values, and psychological compatibility. "For us, the most important criteria for finding your soulmate is your psychological compatibility," said Maria Vinokur, PR Manager at Meetville. "We think it's important that you not only chat with someone you like online, but also develop and create a stronger relationship with that person in real life," Maria said.

by Suzanne Wentley
See full article at Dating Advice

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Summarized by the IDEA team

Polish Online Dating Rankings

WYBORCZA.PL - Feb 14 - ~26% of respondents admitted that they using online dating apps. And 19% said they currently in a relationship with someone they met online. (Ipsos study, commissioned by Huawei). Badoo is #1 dating app in Poland, followed by Tinder, Grindr and Meetville.

by Sebastian Kucharski
See full article at Wyborcza.pl

Summarized by the IDEA team

Meetville Is Launching A Mobile Dating Site

MEETVILLE - Aug 19 - Meetville introduces new mobile site version that contains all the features of the original mobile apps on Android and iOS.

See full article at Meetville blog

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Summarized by the IDEA team

New Feature Allows Users To Find More Perfect Matches On Meetville

MEETVILLE BLOG - July 10 - From now on users would be able not only to find their perfect match but also to find people similar to their perfect match. Considering all the common interests, values and goals, Meetville program would find more people who you'd be interested in.

See full article at Meetville blog

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Summarized by the IDEA team

Anorexia Not Entirely The Media's Fault, Says 59% Of Meetville Poll Respondents

MEDICALDAILY - Sep 24 - Is the media to blame for eating disorders? A recent poll given by the dating app Meetville revealed that 59% of respondents believed that the media influence on anorexia is largely exaggerated. The poll had 31,425 respondents. Kevin Fleming, a doctor who works with eating disorder clients agrees. "I think media is hugely related to a lot of this, but if your brain is balanced you stand a better chance to cope with triggers."

by Dana Dovey
See full article at MedicalDaily

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78% Of Men Would Seek The Help Of A Sex Therapist, Meetville Poll Says

MEDICALDAILY - Sep 9 - In one of its latest polls, the dating app Meetville found that 62% of its member respondents answered "yes," while 38% answered "no" when asked if they found sex therapy acceptable. 78% of men responded with an unqualified "yes."

by Susan Scutti
See full article at MedicalDaily