OKCUPID BLOG - July 2 - Thousands of daters on OkCupid in the U.S. recently said it's important to them that their date celebrates Juneteenth, with support highest among Gen Z and Millennial women. Users who answered yes are getting 20% more matches and 50% more likes on average. 43% of OkCupid respondents said they celebrated Juneteenth by educating themselves on Black culture and history while 23% said they attended a related event, 20% supported Black-owned businesses and 14% listened to Black artists and watched Black movies.
WALL STREET JOURNAL - June 23 - People emerging from romantic hibernation are discovering their flirting skills are out of practice. Bumble says that 90% of its users report they are ready to date in real life again. From April to May, conversations on OkCupid increased 17.5%, while matches rose ~15%, the company says. On Tinder, "swipe activity" rose 15% this February YOY. Bumble says 41% of those ready to date in person again still prefer it to be socially distanced.
HINDUSTAN TIMES - June 11 - This new feature will help users identify if a person whom they are interested in has been vaccinated. This feature has been rolled out as a result of OkCupid recently undertaking a study, which revealed that there has been a monumental increase in conversations around vaccines on users' profiles between March and June this year.
PR NEWSWIRE - June 7 - Match Group is working with the UK government to promote COVID-19 vaccinations across its brands including Tinder, Match, OurTime, OkCupid, Hinge, and Plenty of Fish. The apps will run ads for the UK government's Hope Campaign, share vaccine resources, and offer vaccination badges for singles to display on their profiles, as well as free "Super Likes" and other boost-type features for UK users who say they are vaccinated. Members will start seeing the banners and incentives starting this week, and the campaign will run throughout the month of June.
OKCUPID DATA CENTER - June 2 - According to latest OKCupid survey, 7 in 10 daters said they will get the COVID-19 vaccine (~1M respondents), and those who are planning to get it are getting 15% more Likes and 14% more Matches, and are having 4.5% more conversations. Millennials and Gen Z are more likely than Gen X to cancel a date with someone who didn't want to get the vaccine. People who are vaccinated on OkCupid are more likely to: Be concerned about climate change; Be more into love over sex right now; Believe they are smarter than most people; Enjoy discussing politics.
ABC7 NEWS - May 24 - In-person dating came mostly to a halt during the pandemic. Now that things are opening up, many people are still taking things slow. OkCupid says there was a 680% jump in the use of the term "vaccinated" in user profiles in April compared to February. Four in 10 daters say they'd cancel a date with someone who didn't want to get the COVID vaccine. In a partnership with the White House to encourage vaccines, dating apps including Tinder, Hinge, Match, OkCupid, and Plenty of Fish announced they will create virtual vaccination status badges. Some apps will also let users filter out potential matches based on vaccination status. Hinge says more than half its users say they plan on going on more in-person dates after getting their shots.
PR NEWSWIRE - May 21 - Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK, Chispa will give vaccinated U.S. users dating "Boosts". U.S. users will get vaccination badges to display on their profiles, as well as free "Super Likes" and other boost-type features. The campaigns will launch in the coming weeks and run until July 4th.
NIKKEI ASIA - May 5 - Dozens of apps -- other big names include Woo, TrulyMadly, OkCupid, Happn, Hinge, Tantan, QuackQuack and HiHi -- are helping singles to pair up with partners of their choice. According to Statista.com, the online dating segment's turnover in India is expected to reach $783M by 2024 from $454M in 2021, making the country the second-largest national revenue generator for dating apps after the U.S. Currently, dating apps reach 2.2% of India's total population, with projections of 3.6% by 2024, according to industry surveys. Aisle achieved 3M downloads worldwide last year despite competition from Tinder and Bumble. QuackQuack, an Indian dating app launched in 2010, boasts 12M. TrulyMadly, another Indian app, claims 5M users. "Indian society is in a churn," says Delhi-based sociologist Bhavna Kapoor. "Rising education and financial independence among the youth, especially women, are making online dating more popular.
MARKETING INTERACTIVE - May 5 - OkCupid, has launched "Love, Your Way" campaign to help Singaporean Millennials forge meaningful connections. According to OkCupid, the campaign was inspired by evolving user behaviour and dating patterns on the app where people are looking for quality matches over quantity, and are matching based on what truly matters to them.
OKCUPID DATING DATA CENTER - May 3 - 4 in 10 singles are looking forward to traveling after the pandemic, more than hanging out with friends, going on dates, and visiting family. After a year stuck at home, 36% of people on OkCupid said they're ideal post-pandemic date is anything outdoors, followed by coffee and drinks, dinner or a movie, or hanging out at someone's home. 8 in 10 (84%) OkCupid daters are looking for a steady partner. People are 2x more likely to say the pandemic has made them want to settle down sooner, rather than later, than they thought.
ADAGE - Apr 15 - OkCupid has launched its first-ever global badge in honor of Earth Month. The new Climate Change Badge lets users add a "Climate Change Advocate" designation to their profiles by answering "Yes" to the question "Do you want a profile badge to show you care about climate change?" The badge only formally launched on April 8, but already, 9 out of 10 users have opted in. The company is donating $25K to EarthDay.org as part of the initiative. Users with the badge are getting 44% more likes and 72% more matches than non-badged users, according to OKCupid's latest data. They're also having 27% more conversations than non-badged users.
OKCUPID BLOG - Apr 7 - Daters on OkCupid have long been vocal about finding matches who share their beliefs and values, particularly when it comes to the causes they care about. Nine in 10 daters on OkCupid say it is important to them that their match cares about the environment. For all of Earth Month, every person on OkCupid who responds 'Yes' to the OkCupid question 'Are you concerned about climate change & want a profile badge to show it’s important to you?' will get the Climate Change Advocate badge automatically added to their profile. For every person who adds the badge to their profile, OKCupid is donating $1 to EARTHDAY.ORG.
SEEKING ALPHA - Mar 25 - A new SPAC put together by two OkCupid co-founders and a top former Tinder executive is set to begin trading after a $200M IPO, hitting the Nasdaq even as rival dating firm Bumble's stock continues to stumble. OkCupid co-founder and former Match Group CEO Sam Yagan serves as CEO of new SPAC Corazon Capital V838 Monoceros Corp., fellow OkCupid co-founder Christian Rudder will sit on Corazon's board, while Phil Schwarz, former CMO at Tinder, will serve as the SPAC's chief strategy officer.