FAST COMPANY - June 28 - Online dating has ballooned to a $4 billion business. Now the industry faces new players and challenges.
oneGoodLove
Problem: Dominated by hookup sites like Grindr and Manhunt, the gay online-dating space underserves relationship-minded folks.
Solution: OneGoodLove, a sort of eHarmony for the gay and lesbian community, is evolving its matching system.
OkCupid
Problem: To improve matching algorithms, sites need to know who goes on dates with whom and how those dates turn out.
Solution: OkCupid Labs wants to advance its mobile platform to gather new kinds of data on real-world dating behavior. Via the app, users will be encouraged to give instant feedback about their dates with other OkCupiders.
Badoo
Problem: As online daters become conditioned to screening potential mates via in-depth profiles, the process of meeting new people online grows further from how offline attraction really works.
Solution: A social discovery app, Badoo facilitates meetings on the fly by encouraging users to find people right around them based on nothing more than a photo, an age, and an interest or two.
HowAboutWe
Problem: A happy customer is a lost user.
Solution: HowAboutWe, a site that connects people based on user-suggested activities, is launching a service for couples.
by Dan Slater
See full article at Fast Company
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