PR NEWSWIRE - Match Group is introducing its anti-harassment feature "Are You Sure?" (AYS?) to users across several platforms, including Match, Stir, OurTime, BLK, Chispa, and Upward, with Hinge planning to adopt it next year. Initially launched on Tinder in 2021 and later on Plenty of Fish and Meetic, AYS? has prevented ~500M potentially problematic or harassing messages by prompting users to reconsider their words before sending. The feature, which uses automated tools to flag potentially harmful language, has led to an 84% decrease in triggering on Plenty of Fish, showing its effectiveness in changing user behavior. The feature is available in 18 languages and is part of Match Group's efforts, including an upcoming "Respect Before Swiping" campaign, to promote respectful interactions and boundaries on its platforms.
25 posts categorized "OurTime.com"
Match Group's "Are You Sure?" Feature to Expand to Millions of Users Across Match, Stir, OurTime & More
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Match Group Reports Q1 2023 Results
MATCH GROUP - The Q1 '23 results showed a 1% YOY decrease in total revenue at $787M due to a 3% decline in payers, partially offset by a 2% increase in revenue per payer (RPP). On a foreign exchange neutral (FXN) basis, the total revenue was up 3% YOY at $822M. Tinder's direct revenue was flat YOY at $441M, while Hinge's direct revenue grew 27% YOY. Match Group Asia's direct revenue declined 13% YOY. Evergreen & Emerging (Match.com, Meetic, OurTime & Pairs, BLK, and Chispa) direct revenue was down 8% YOY. Q1 operating income was $198M, down 5% YOY, while Q1 adjusted operating income was $263M, down 4% YOY. Tinder's new weekly subscription packages and pricing optimizations are expected to increase revenue as 2023 progresses. Tinder is also focusing on improving women's user experience by providing relevancy, realness, and respect. They are testing Just for You, curated profiles, and adding interactive profile elements to provide a richer and more engaging user experience. Hinge is seeing exceptional momentum in Europe, with plans to launch more targeted marketing efforts in Italy, Spain, and the Netherlands in Q2.
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Ambassador Cruise Line Partners With OurTime Dating App
CRUISE INDUSTRY NEWS - The OurTime dating app offers singles over 50 the opportunity to meet new people, while Ambassador's no-fly cruises are ideal for single travelers. Thus, the two companies partnered to help encourage guests to make new friendships while cruising. Ambassador Cruise Line is giving away two £1K vouchers to OurTime members and 10% off solo cabins until Jan 31.
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Dating Apps Join Forces for Valentine's Vaccination Push
ADWEEK - Tinder, Ourtime, Match, OKCupid, Hinge, Plenty of Fish and Grindr are promoting vaccinations to their users. Ahead of Valentine's Day, the apps have allowed users to display vaccination badges and stickers on their dating profiles to advertise their Covid-19 status to increase their chances of finding a match. Data from Hinge has claimed that its users who share their vaccination status on dating apps receive 30% more matches than those who don't. OKCupid has seen ~1M of its users add a badge stating "I'm Vaccinated" to their profile pages, while Grindr also claims that the badge is among its three most popular.
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Match Group Partners With the UK Government to Promote COVID-19 Vaccinations
PR NEWSWIRE - June 7 - Match Group is working with the UK government to promote COVID-19 vaccinations across its brands including Tinder, Match, OurTime, OkCupid, Hinge, and Plenty of Fish. The apps will run ads for the UK government's Hope Campaign, share vaccine resources, and offer vaccination badges for singles to display on their profiles, as well as free "Super Likes" and other boost-type features for UK users who say they are vaccinated. Members will start seeing the banners and incentives starting this week, and the campaign will run throughout the month of June.
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Lumen, Dating App for 50+ Has Attracted 1.5M Users
BBC NEWS - Jan 1 - Charly Lester founded dating app Lumen in London in 2018, believing she had spotted a gap in the market. She knew lots of people in their 50s and 60s who were just as phone-fixated as the younger generation. Her app has attracted ~1.5M users in less than a year. It's free to join, but the company makes money by charging users for "premium" features. These include the ability to search potential partners with "advanced filters" and the chance to see who has saved you as a "favourite". More established companies also cater for mature daters, like OurTime and Silver Singles. They began as website platforms but have now developed apps. OurTime says it has seen a 146% increase in active users in the past two years, with 63% of joiners registering by mobile.
by Dougal Shaw
See full article at BBC News
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Facebook Dating Is a Threat to Match, But Not to Tinder
SEEKING ALPHA - Sep 20 - Facebook Dating isn't likely to kill Tinder, but investors seem to be forgetting that Match also owns other dating properties that may be under threat from Facebook. Facebook Dating focuses on long-term relationships and skews towards older people, which puts it in direct competition with apps like Hinge or OurTime. Match's current valuation is also far higher than when Facebook Dating launched.
See full article at Seeking Alpha
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More Older Singles Are Using Dating Apps
CHICAGO TRIBUNE - Jan 4 - People who work with older adults say they are turning more to apps and dating sites. Match has its own dating site and app for people over 50, called OurTime. Chicago is the second-fastest growing city, after Houston, said Match spokesperson Lauren DeFord, and the third most active city, a ranking of time users spend on the app or site. For many older adults, family dynamics are a big part of navigating dating. Watching a parent date can be hard for children still grieving another parent. To make conversations about dating go smoothly, experts advise not telling family members immediately and wait until they’ve gone on a few dates before bringing it up.
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OurTime And SeniorAdvice.com Announce Top 15 Cities For Senior Dating In 2018
PR NEWSWIRE - July 24 - OurTime, a dating site for singles 50+, and SeniorAdvice.com, one of the nation's top senior housing referral services, released a list of America's top cities for single seniors. A variety of factors were considered when compiling the list, including percentage of single senior population in the area, various and available social activities for unattached seniors, online dating site usage, weather, quality of healthcare, number of hospitals and pharmacies, number of parks and outside activities, cost of living, and the city's SeniorScore.
- Pittsburgh, PA
- Scottsdale, AZ
- Cleveland, OH
- Naples, FL
- St. Louis, MO
- Santa Fe, NM
- Birmingham, AL
- New York, NY
- Honolulu, HI
- Memphis, TN
- Madison, WI
- Plano, TX
- Dayton, OH
- Miami, FL
- Spokane, WA
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Match.com's Chatbot Lara Boosted Registration Rates 30%
BBC NEWS - Nov 11 - Match.com's chatbot Lara launched in France in 2016 and then rolled out in the UK in April 2017, to help potential clients get started in their search for love by setting up their Match profile for them. Match claims that 300k people a month complete their profiles with Lara. Lara can operate in 12 languages, asking users simple questions about what they are looking for and what they are like. Experts say it can also encourage people to be more honest. "The profile is the big hurdle for the industry," says Mark Brooks, a dating sector consultant. "People don't really want to create a profile, it's not much fun. But if you are having a conversation with somebody they will be more willing. And if you can create a profile from a conversation it will probably be closer to the truth." Match also launched Julia, a similar chatbot for its over-50s dating site Our Time. In future though, a chatbot could offer a lot more to the dating space than getting you started on your search for love. "It's a strange industry," says Mark Brooks. "If we do a good job we wave goodbye to our customers. There's a lot we are missing out on by not helping people with their relationships once they have found that person." "Maybe chatbots can be used to train people how to date. There's a lot of psychology involved, best practice. It could probably give you tips and tricks," says Srini Janarthanam from Chatomate, talking at at iDate.
by Zoe Kleinman
See full article at BBC
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Match.com Has Several Competitive Advantages
SEEKING ALPHA - Aug 1 - Match.com's growth strategy focuses on product development, innovation and differentiation. The company expects to deepen its capabilities on location-based technology, video, game dynamics and AI, among other factors. Match has ~59M monthly active users (MAUs) and 4.7M paid members. Concerns about rising competition and potentially slowing growth constrain the shares. There are ~1,500 dating sites, according to MarketResearch.com. Match has several competitive advantages, including its scale, brand recognition, early mover integrating live video across its product portfolio and leading position in the space. Match recently launched a new dating brand in Europe that targets singles 50+. In France, the service operates under the brand DisonsDemain and in the UK, the service is Ourtime.
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Match.com Launches OurTime In UK
NETIMPERATIVE - June 19 - OurTime is a dating service exclusively for those aged 50 years and over. The site also has a dating bot, named Julia. This follows the launch of Lara Bot for Match UK earlier this year. The bot uses Artificial Intelligence technology to engage in a casual and personalised conversation with users. Match enlisted Buzzman to create a TV ad campaign to promote the UK launch.
See full article at Netimperative
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OurTime Releases Dating After 50 Survey
PRNEWSWIRE - Jan 31 - OurTime, the dating site for singles aged 50+, today released findings from its new survey, It's Still On: Dating After 50. Key takeaways from the survey include:
- Half of singles 50+ agree that the biggest misconception about them is that they are not interested in sex (50%).
- 51% of them are not satisfied with their sex lives.69% of singles would like to be going on 2-4 dates each month, and ideally 50+ singles would like to have sex 7 times a month.
- 45% of 50+ singles say they're open to having a "friends with benefits" relationship, and 27% are open to having a one-night stand.
- 40% of 50+ singles still want to get married
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OurTime Is Launching In Brazil
CANALTECH - Nov 1 - OurTime.com, the dating site for people over 50, is launching in Brazil. The site launched in the US in 2011.
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IAC: The Big Matchmaker
MARKETPLACE - Aug 8 - Tinder makes ~ 2M “matches” a day and is just one of the online dating brands under the banner of InterActiveCorp that includes Match.com, OkCupid, HowAboutWe, BlackPeopleMeet, and OurTime. Experts thought the future of online dating was in small niche sites, but the big sites are winning for a simple reason. “It’s like a shop,” said Mark Brooks. “You’ve really got to stock the shelves. You can’t make do with a few hundred people. You need to have thousands of active people on a dating site.” IAC doesn't combine all the sites into one because, as Sam Yagan explains, dating is “such an intimate and personal search process, that people care a lot about the emotional affiliation they have with the brand that they choose.” Having the sites under one roof provides opportunities for cross-promotion. The strategy has led IAC to control more than 1/4 of the $2.2B online dating market in the U.S., twice the next biggest competitor, eHarmony.
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