BUSINESS INSIDER - Aug 11 - Virtual dates became an acceptable way of dating. In 2020 OKCupid rolled out its redesign globally called Stacks which is a new matching system that consolidates multiple discovery methods into one, making it even easier to find the type of person users are looking for.
Anukool Kumar is Marketing Director for OkCupid in India: We've seen women discovering their independence and extending that security to choosing relationships that see them as more than just a horoscope or radius of a roti. More women are opening conversations. The new Stacks discovery experience shows matches in a focused, thoughtful way, and gives daters the choice of dating 'online', 'recommended' (a stack of recommendations based on preferences), 'nearby', and 'match %'. Globally, there's been a 30% increase in messages sent. since 2020. OkCupid has 20 sexual orientations, 22 gender options and over 60 identities, making it truly inclusive.