BUSINESS INSIDER - Tina Wilson, founder of Wingman, developed the app to involve friends in the dating process. Despite skepticism from industry insiders, Wilson believes Gen Z values the "karmic reward" of helping others find connections. Wingman's voice note feature allows friends to share insights, adding authenticity and encouraging better dating etiquette. The app aims to provide a fun alternative to mainstream dating platforms, which many users find have become too focused on profit and surface-level interactions.