NY POST - July 7 - People who believe they have a "type" are fooling themselves, according to social psychology researchers who say that singles "might as well let a stranger pick their dates." This is because most people are looking for more general positive qualities in a love interest, such as "kind" and "intelligent" personalities, the researchers from University of California, Davis, write.
45 posts categorized "Outlets - NY Post"
Study: There's No Such Thing as 'Not My Type' in Dating
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People in Relationships Are Signing up for Dating Apps During Covid-19
NY POST - May 2 - 42% of Americans in relationships have downloaded a dating app since the start of COVID-19, according to a new study of 1K people in relationships not quarantining with their partner. A third of those in a relationship have reached out to an ex. The survey was conducted by OnePoll on behalf of LELO, a company that sells sex toys. 67% admitted social distancing has even increased their cravings for physical intimacy.
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Dating App Once Tells Users How Hot They Are
NY POST - June 20 - Dating app Once wants its users to know precisely how dateable they are. It uses a new transparent and perhaps harsh algorithm-driven system. "Ranking algorithms" are the unspoken secrets of the dating industry," said Once CEO Jean Meyer. "We know we're doing it, we know our competition is doing it, so why not be transparent?" Meyer says knowing one's rank in the dating world can help users target more realistic matches. To understand its ranking algorithm, it helps to picture a game: If a poor player suddenly beats a skilled one, their rating rises. So if someone with a low rating suddenly matches with a total hottie, they inch closer to a 5. 4s and 5s have a lot of power, he adds: "The higher you rank, the more weight your likes have." OkCupid denied ranking users, and Bumble would not speak of its algorithm.
by Hannah Frishberg
See full article at NY Post
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Match.com Leaves The Visually Impaired In The Dark: Suit
NY POST - Oct 1 - Match.com is blind to the needs of the visually impaired lovelorn, says a Virginia man in a Manhattan federal lawsuit. Blind users can't even create a profile for themselves. The company is looking into the matter, a Match.com spokeswoman said.
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Tinder To Host 'Exclusive' Parties
PAGE SIX - July 10 - Tinder plans to hold "exclusive" parties for celebrities, models and masters of the universe. Michael Hirtenstein rented his oceanfront compound at 230-234 Old Montauk Highway to a Tinder exec for the month of July for $135k. Tinder is now looking for last-minute sponsors for their fancy singleton parties.
by Jennifer Gould Keil & Emily Smith
See full article at Page Six
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Ashley Madison Claims Surprising User Numbers
NY POST - May 19 - Ashley Madison claims it has now signed up ~52.7M users since its founding 15 years ago. That's up ~50% from the 36M it claimed a little less than two years ago at the time of the cyberattack. The company also claims that the average monthly sign-up rate since the hack has been north of 750k, a huge number by the standards of most any dating app these days. Ashley Madison is making loud claims about a 1-to-1 ratio of signups by women and men in New York City. That ratio falls off a bit, to 1.4 men for every woman signing up across the rest of the country.
by Richard Morgan
See full article at NY Post
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EliteSingles To Pump Up TV Advertising
NY POST - Dec 11 - EliteSingles is currently the third-largest US TV dating advertiser behind Match and eHarmony, but plans to turn up the volume to ensure it nabs between 5k - 6k new customers a day. The company is currently signing 3k - 4k, it says. The company is backed by Rocket Internet and Holtzbrinck Ventures, and the US is its fastest-growing market.
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3nder Forced To Change It's Name To Feeld
NYPOST - Aug 2 - 3nder, the kinky app catering to threesomes, will change its name amid a trademark dispute. Dogged by a lawsuit from a Tinder filed this spring, British-based 3nder will change its name to "Feeld." Feeld has seen downloads grow 65% year-to-date compared with last year, to reach a total of 1.57M.
by James Covert
See full article at NYPost
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Happn Keeps Growing In US
NYPOST - Mar 1 - The French-based mobile app boasts 13M registered users, up from 10M two months ago. CEO Didier Rappaport said he expects the momentum to continue this year. Rappaport is in New York this week visiting top venture funds about a Series C investing round expected to close in July. So far, Happn has raised $22M. New York City is now Happn's largest US market.
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More Millennials Are Starting To Swipe Left On Tinder
NYPOST - Jan 29 - Millennials are getting promiscuous with their dating apps. "Tinder was the first mobile dating app to go mainstream, but it doesn't have that monopoly anymore," Happn spokeswoman Marie Cosnard said. "We're aware people use several dating apps." BTIG analyst Brandon Ross noted that Tinder's ranking among top-grossing mobile apps has been caught in a downward trend during the past few months (App Annie).
by James Covert
See full article at NYPost
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60% Of Happn Registrants Are Active Users
NYPOST - Dec 18 - Happn is a fast growing mobile dating app, known for matching users whose paths they've crossed. Launched in February 2014, Happn is on track for 10M registered users worldwide by Dec. 31. The app is adding ~1.3M new users every month, and expects to reach 30M by the end of 2016. In New York City, Happn now has 250K active users. Investors are especially impressed that ~60% of Happn's registrants are monthly active users, and another 40% of those are checking the app every day.
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FidelityDating.com Is Anti-Ashley Madison Dating Site
NY POST - July 21 - Fidelitydating.com is a site aimed at "infidelity survivors" seeking other singles who've also been through cheating scandals. With the slogan "Love is precious. Stay faithful," the service is hoping to provide an antidote to popular cheaters' sites like Ashley Madison.
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Exclusive Dating App "The League" Is A Big Success In NYE
NY POST - June 23 - The League dating app came to New York last month. The app's founder Amanda Bradford has received 30K requests to join. Only 7K have been accepted so far. 37% of New York Leaguers have graduate degrees, 13% are CEOs or founders, and 56% have attended “highly selective” schools. Singles can be referred by current users, which bumps them to the top of the wait list and increases their chance of admittance. Women must be 22-36; men 24-40.
by Dana Schuster
See full article at NY Post
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Analysts: 250K Users Paid For Tinder Plus, Generating $3M In Q1
NY POST - Apr 30 - The number of paying subscribers to MatchGroup dating sites topped 4M in the most recent quarter. That’s an increase of ~500K subscribers in the quarter. More than half of that gain came from new subscriptions to Tinder Plus, execs said. Cowen & Co. reckons 276K Tinder Plus subscriptions have been sold since the March 2 launch, generating ~$3M in revenue.
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Why Are The Founders Of Grindr And Hinge Still Single?
NY POST - Feb 22 - Joel Simkhai, the founder of Grindr, is still single despite his success setting others up. So is Justin McLeod, the founder of Hinge. “The number one question I get if they’re a Grindr user is, ‘Do you have access to my chats? What do you know about me?’” says Simkhai. Justin McLeod’s doesn’t mention he’s the CEO either. He says he’s been in multiple relationships thanks to Hinge, some lasting a few months. Still, he says, “If I were an expert at dating I would not have started a dating site.” Simkhai agrees. “One of the reasons I started Grindr was that no one ever set me up!”
by Jennifer Wright
See full article at NY Post
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