REUTERS - Tinder will improve pricing transparency for premium services in the EU after consumer watchdogs raised concerns. The app uses automated methods to offer personalized discounts, but users were not informed, breaching consumer laws. Tinder will now clearly disclose personalized discounts and their factors. The EU stresses the need for transparency. Tinder stated discounts are applied evenly based on various factors. Compliance will be monitored, with fines possible for non-compliance.