BLOOMBERG - Match Group was one of the worst performers on the S&P 500 last year, plunging ~70% as investors fretted that the app was losing its mojo. Downloads have declined since 2020, and paid user growth has slowed. Attracting and retaining Gen Z and women is a top priority for Match's new CEO Bernard Kim, who ousted Tinder's management team after taking over in June. Young people are increasingly turning to apps that offer a more progressive dating experience and emphasize more serious relationships. Tinder’s global monthly active users have been flat since the end of 2019, whereas Bumble and Hinge's users have respectively increased 87% and 140% in the same period, according to Sensor Tower data. Tinder still has room to grow. Tinder needs to do a better job attracting Gen Z and women. Male users are thought to significantly outnumber women on Tinder, which doesn't disclose the ratio. Making women feel safer and more comfortable is part of Kim's new strategy.