BUSINESS WIRE - Nov 14 - Pair, a new app for iPhone designed to bring respect, safety and honesty to dating, is launching in US. On the app, users give each other a thumbs up or down for behavior, whether they are safe to be around, and whether their profiles are accurate. Pair then generates a safety and profile accuracy rating for each member. Members are rewarded for being responsive, behaving well and being active on the service. This reward comes in the form of prioritizing a member's profile.