BUSINESS INSIDER - Aug 9 - Match Group is targeting Japanese singles looking to get hitched with a marriage-concierge app. The company is launching Pairs Engage, a "more efficient and less expensive service geared to those who are highly motivated and want to get married within a year," CEO Mandy Ginsberg said. The app suggests 30 potential husbands or wives a month, and includes a 24/7 concierge service. Japan's $0.5B arranged-marriage industry revolves around physical stores that employ lots of salespeople and service staff, meaning they're expensive to run and pricey for consumers, Ginsberg said. Pairs Engage costs 9,800 yen ($92) per month, plus another 9,800 yen as a sign-up fee once the pre-registration period ends. After downloading the app, users must submit a raft of documents including proof of their identity, income, and single status, as well as education and national qualifications for graduates and some professionals.
by Theron Mohamed
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