THE SUN - A poll of 4K singletons who are actively dating found 28% are tired of negative experiences when looking for love, while 33% get easily irritated. Being ghosted without explanation (43%), getting stood up on a date (40%) and receiving unsolicited nude pictures (40%) are some of the main bugbears of those polled. The research was commissioned by Plenty of Fish, which has partnered with author and life coach, Michelle Elman, to create the 'Desirable Dating Guide'. It shares advice on how singles can tackle undesirable dating behaviours and engineer more positive experiences. Receiving unsolicited nude pictures proves a prevalent issue as nearly half of singles (48%) have previously been sent unsolicited pictures from a match or date.
513 posts categorized "POF"
Half of Singletons Have Received an Unwanted Nude Photo
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Plenty of Fish Faces Age and Gender Discrimination Lawsuit
MSN - A class action lawsuit has been filed against Plenty of Fish (POF) alleging discrimination against users based on age and gender. The lawsuit alleges that the POF site's search engine contains an age range filter, which in some circumstances overrides the user's preference, resulting in age-based discrimination in violation of California's Unruh Civil Rights Act. The lawsuit seeks money damages of not less than $4K per class member and legal fees in excess of $5M.
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Plenty of Fish Study: Singles Take Steps to Better Themselves & Their Relationships
PR NEWSWIRE - According to a new survey from Plenty of Fish, singles are focused on finding new ways to show up as their best selves and, ultimately, to make dating a better, more welcoming experience. This year, 60% of singles started improving themselves for future relationships, and 93% believe that the efforts they're making are working and increasing their chances of finding. The survey also found that singles, especially men, are becoming increasingly self-aware regarding what went wrong in past relationships, with 73% of men and 66% of women seeing themselves as the "anti-hero" or problem in past relationships.
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Being a Cheap Date Now an Attractive Quality
WALL STREET JOURNAL - Inflation has changed modern dating for Gen Zers and Millennials. Cheap dates are not only more common but an appealing quality. Half of single Gen Zers and Millennials are now seeking out less expensive places for dates, according to a survey of 8K people by Plenty of Fish.
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Plenty of Fish Introduces Dating Card Game "Cue'd up"
PR NEWSWIRE - With two-thirds (63%) of singles saying that breaking the ice is the hardest part about meeting someone new, Cue'd Up helps singles make better first impressions with conversation starters. Each Cue'd Up game consists of a small group of singles (six players max), and four rounds of gameplay. During each round, the players are presented with a humorous "cue" and are given 40 seconds to respond. From there, the responses are anonymously shared with the group and each player votes for their favorite answer.
The most popular questions in Cue'd Up initially include:
"I can't watch a movie without _____"
"My camera roll is full of _____"
"I could never date someone who hates _____"
"I never get tired of _____"
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Plenty of Fish Is Showing Singles the Best Dicks
PR NEWSWIRE - Plenty of Fish has announced a brand refresh and the launch of a new global marketing campaign - 'The Gallery of Dick Pics,' designed to highlight what constitutes an appropriate "dick" pic. "At Plenty of Fish, we want a dating community that is respected and respectful," said Christina Kozloff, CMO, Plenty of Fish. By replacing the dicks that women don't want to view with photos of men named Dick, the campaign aims to educate and remind singles that unsolicited nudes are never ok. In tandem with 'The Gallery of Dick Pics' campaign, Plenty of Fish has introduced a brand refresh featuring a new logo, updated app design as well as new in-app features.
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Which Dating Apps Collect and Share the Most Data From Their Users
TECH BUZZ IRELAND - MoneyTransfers.com has analyzed 15 different dating apps to identify which apps share sensitive information with third parties. 67% of dating apps collect users' personal data to share with third parties. Badoo and Her were discovered to be the dating apps that share most of their users' personal data with third parties (35%), including everything from location, contact information, identifiers (IP address and cookies), and usage data. In joint second place were eharmony and Grindr, and in third place came Tinder and PlentyOfFish. There were 5 apps that did not collect any of their users' personal data to share with third parties. These apps were Hinge, Thursday, Flava, Once and Raya.
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Social Media Platforms People Want a Detox From
DIGITAL JOURNAL - A new U.K. survey finds that the majority of respondents want to delete their Instagram accounts. Plenty of Fish takes fifth place. It's the only dating app in the top ten, with Tinder narrowly missing out in 12th place.
by Dr. Tim Sandle
See full article at Digital Journal
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Veteran Tech Industry CMO Christina Kozloff Joins Plenty of Fish
PR NEWSWIRE - Christina Kozloff has led teams and programs at Expedia, Microsoft, and Zillow. Most recently, she has been credited with turning around the legacy language brand Rosetta Stone. In her new position at Plenty of Fish, Christina will oversee brand, performance marketing, and public relations.
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Why People Behave Badly on Dating Apps
BBC - Cheating, ghosting and swiping - online dating brings out the worst in many people. "The screen mediates our courage, so we will do and say things online that we would never do in real life," says Dr Joanne Orlando, an Australia-based researcher and author who focuses on digital wellness. Dana Weiser, an associate professor at Texas Tech University, began collecting data from 550 undergraduate students about infidelity on Tinder, which was published in a 2018 study. 64% reported seeing someone on Tinder whom they knew to be in an exclusive relationship, 17% of the study's participants themselves admitted to messaging someone on Tinder while in a relationship, and 7% said they'd had a sexual experience with someone they met on Tinder while dating someone else. A 2016 survey by Plenty of Fish showed 80% of respondents between 18 and 33 years old reported having at least one relationship end via ghosting. 35% of respondents to the 2020 Pew Research Center study reported someone had sent them an "explicit message or image they didn't ask for" on a dating app, and that number rose to 57% among female users aged 18 to 34.
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Match Group Q1 Results - Revenue up 20%, New CEO
MATCH GROUP - Total Revenue grew 20% YOY to $799M. Operating income was $208M, an increase of 10% YOY. Payers increased 13% to 16.3M, up from 14.4M in the prior year quarter. Tinder Direct Revenue grew 18% YOY, driven by 17% payers growth to 10.7M. All Other Brands collectively grew revenue by 22% YOY driven by 14% RPP growth and 7% payers growth to 5.6M.
Key points from Match Group's letter to shareholders:
- Match Group CEO Shar Dubey is stepping down. She will remain as a director and advisor to the company, and Bernard Kim will resume his role as CEO.
- Match Group has published its 2nd annual Impact Report to share its progress on social, environmental, and governance initiatives.
- In Japan, Tinder launched a co-marketing campaign with Netflix for the dating reality TV show Love is Blind: Japan.
- Tinder Coins, its in-app virtual currency, is on track to launch globally this summer.
- Hinge is on track to launch in its first non-English speaking market, Germany, in Q2.
- Hinge is on pace to more than 10x revenue from 2019 to 2022.
- Match, Meetic, Pairs, and POF all successfully leverage tech features from Hyperconnect into their products.
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Dating Apps Join Forces for Valentine's Vaccination Push
ADWEEK - Tinder, Ourtime, Match, OKCupid, Hinge, Plenty of Fish and Grindr are promoting vaccinations to their users. Ahead of Valentine's Day, the apps have allowed users to display vaccination badges and stickers on their dating profiles to advertise their Covid-19 status to increase their chances of finding a match. Data from Hinge has claimed that its users who share their vaccination status on dating apps receive 30% more matches than those who don't. OKCupid has seen ~1M of its users add a badge stating "I'm Vaccinated" to their profile pages, while Grindr also claims that the badge is among its three most popular.
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Match Group Financial Results - 2021 Revenue Just Under $3B
MATCH GROUP - Total Q4 Revenue grew 24% YOY to $806M. Operating income was $232M, up 9% YOY. Payers increased 15% to 16.2M, up from 14.2M in the prior year quarter. Tinder Direct Revenue grew 23% YOY driven by 18% Payers growth to 10.6M and RPP growth of 4%. All Other Brands collectively grew Direct Revenue 26% YOY, driven by 16% RPP growth and 9% Payers growth to 5.7M. In 2021, Match Group's Total Revenue was just under $3B with operating income of $850M. Tinder generated ~$1.7B in Direct Revenue in 2021, up 22% over 2020. Hinge produced $525M of Direct Revenue in 2021, achieving a 91% YOY growth rate. Hyperconnect saw better performance in December compared to the preceding months. Several Match Group brands have begun to leverage Hyperconnect's technology. Meetic opened online video cafes, and Match is offering 1:1 video chat on its app. Pairs and POF intend to leverage Hyperconnect's tech into their apps in early 2022.
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41 % of Brits Taking Extreme Measures to Alter the Way They Look on Dating Apps
THE SUN - More than three in five images relating to beauty in online content feature women who are white, slim, have long hair and are wearing make-up, according to new analysis by Plenty of Fish and social psychologist Dr Sandra Wheatley who looked at 1,455 images from 67 of the largest-reaching online media and content outlets in the UK. It comes after a POF poll of 2K adults found that despite a spotlight on diversity and representation over recent years, more than a third (35%) still don't see themselves reflected in cultural content, media and advertising. The study also found 21% of adults have felt judged by others for dating someone who does not conform to stereotypical notions of beauty, with 27% admitting this has impacted their decision to date them. 41% have even turned to the extremes of altering the way they look in real life and online to conform to society's standards. After banning heavily filtered photos across its platform in 2019, Plenty of Fish is launching the 'Pretty Clever Plan', created in partnership with Dr Sandra Wheatley, to help dispel beauty biases and combat societal privileges.
by Richard Jenkins
See full article at The Sun
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Tinder and Match Asking Users to Urge Senators to Pass Violence Against Women Act
THE HILL - Match, Tinder, OkCupid, BLK, Chispa and Plenty of Fish, all of which are part of Match Group, have prompted their users to send an email to their senators "with one click," urging them to support the reauthorization of the Violence Against Women Act. The Violence Against Women Act, originally enacted in 1994, lapsed in 2019 and has not been reauthorized since. The bill would provide grants to state and local governments for programs addressing domestic abuse, sexual assault, dating violence and stalking, in addition to further narrowing the so-called boyfriend loophole to prohibit dating partners convicted of domestic violence or abuse from buying or owning guns. Current law only restricts gun purchases for spouses or formerly married partners who were convicted of abuse or are under a restraining order.
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