KELOWNA DAILY COURIER - Oct 1 - Markus Frind, who created PlentyofFish.com, is developing a winery on a farm at 1475 Pritchard Drive. He bought the 13 acre property last Sep for $7M. Frind founded PlentyofFish in 2003 and sold it to Match in 2015 for $575M. At the time, PlentyofFish had 90M registered users with 3.6M active daily users.
by Ron Seymour
See full article at Kelowna Daily Courier
FORBES - Aug 28 - Ghosting is where one person completely ceases communication with the other without any explanation. According to a survey of Plenty of Fish users, 78% admitted to being ghosted at least once. Some people swipe on dating apps purely for the instant dopamine-hit of getting a match yet rarely (if at all) convert these matches to conversations. In the dating industry, these users are known as 'collectors' - with some users racking up thousands of matches. Ghosting is having a material impact on users' experience and ultimately their perception of online dating, both of which make it a threat to the industry.
INDEPENDENT.CO.UK - Aug 17 - Hinge is one of the first dating apps to integrate politics into its algorithm. If users choose to state their political beliefs, it will feature prominently on their profile under the 'virtues' section, in which users also state their education level and height. There are four options for them to choose from: 'liberal', 'moderate', 'conservative' and the ambiguous-yet-intriguing 'other'. According to Plenty of Fish, the majority of singles (59%) won't start a conversation with someone who's dating profile promotes an opposing political view. The survey also revealed that 44% of singles said they wouldn't date someone who voted for Trump.
FEMALE FIRST - Aug 16 - Plenty of Fish has found that on average, people hold out until the fourth date to have sex with a new partner. Most people will wait until date number two to pucker up but at least a quarter steal a kiss on the first date.
OPW - Aug 15 - In 2009 when PlentyofFish needed more people in Bostin and NYC we advertised in the subway with this ad.
Is this advertising obnoxious? Is it polarizing? Does it get people talking? What's your thoughts? How do you think this advertising made sense? Please comment at the IDEA blog.
THESUN.CO.UK - Aug 9 - Dating site POF is down in the UK and elsewhere throughout the world amid complaints from users that they can't login to the site. Some users have also taken to Twitter to complain directly to Plenty of Fish's official account. One tweet dates back to August 6, indicating that the problem is an ongoing one.
METRO.US - July 27 - Plenty of Fish analyzed 9M profiles and discovered that 34% of female music lovers and 24% of male music lovers were more likely to find a catch. Men who listed country music as an interest on their dating profile receive 32% more messages. Additionally, men who like country music are 65% more likely to find a match, 52% more likely to want to get married, and 49% less into wanting to just hook up. Women who like classic rock are 68% more likely to find a match. Women who like classical music are 93% more likely to want to get married.
THE MOTLEY FOOL - July 24 - The latest service to join Match is Hinge, a site that once billed itself as the "anti-Tinder" because it focuses on relationships instead of hookups. The purchase leaves Bumble as the only major dating app not owned by Match, and the two are currently suing each other. Match has acquired dozens of services over the past nine years and in the past three years spent $610M acquiring different brands, about equal to its cumulative operating earnings for the same period. While none of the deals have seemed to have gone like a bad date, the rise in Match's cost of revenues has outpaced its revenue increases due to acquisitions like POF and Pairs. Last year, revenue from North America, which contributes 56% of Match's total, grew 9% as a result of more people signing up for Tinder. Yet North America ARPU was flat. The deal for Hinge gives Match a 51% stake with the right to purchase the rest of Hinge within the next year. Though Hinge doesn't disclose the number of users it has, undoubtedly individuals using dating apps have accounts at multiple sites, so Match is paying for members it likely already owns. Match's total subscribers hit 7.43M in the Q1, up 26% YOY, and some of them have to be Hinge members, too. Making another acquisition might put another dating app into Match's diverse collection, but it doesn't really do anything to bolster what is making money for it, namely Tinder.
PR NEWSWIRE - May 10 - Emogi will partner with Plenty of Fish, giving its users access to new conversational content. Emogi will be the exclusive provider of all animated sticker and GIF content on POF, enriching conversations for users as they communicate through the app's messaging function.
PR NEWSWIRE - Apr 24 - The Plenty of Fish Conversation Nation 2018 survey reveals singles are more turned off by bad grammar than bad sex. The study, which surveyed 2K US singles 18+, revealed conversation as the benchmark for chemistry and compatibility. 74% of singles say conversation is the #1 indicator of chemistry, even over physical attraction. 58% of singles say bad grammar is a bigger turn off. 59% won't start talking to someone whose dating profile promotes a political opinion opposite of theirs. Across party lines, 52 percent of Republicans and 65 percent of Democrats won't start a conversation with a political opposite.
POF BLOG - Apr 19 - 72% of extroverts and 75% of introverts have zero preference when it comes to dating either party, revealed a Plenty of Fish survey of 2k users. 48% of survey respondents identified themselves as introverted and 43% of these singles say their introversion has no impact on their dating life. 42% of extroverts think being extroverted impacts their dating life positively and only 26% wish they had more introverted qualities. 81% of introverts and 77% of extroverts prefer someone who will lead the conversation and ask questions over someone who listens and follows other's leads.
PR NEWSWIRE - Apr 12 - Green founded and led various consumer and education tech companies in Toronto and has a strong track-record building and leading product and engineering teams. Most recently Green served as the Chief Product Officer of Top Hat, an innovative education technology business where higher education instructors can create content to engage students both in and outside the classroom.
OPW - Apr 5 - According to Linkedin Match.com is showing no growth over the last two years, with 598 employees. Tinder is the big growth story with 320 employees and 116% growth over the last 2 years. PlentyofFish is also broken out from Match, and is up 15% over the last 2 years with 94 employees. Meanwhile, OKCupid are have been quite stable at 64 employees.
Zoosk is stable at 170 employees. They dipped to 158 employees but actually show 1% employee growth over the past 2 years.
eHarmony has leveled off to 239 employees in the last 6 months but is down 27% over the last 2 years.
BRINKWIRE - Mar 25 - A recent report from content marketing agency Fractl has found out just how much users data is worth on the dark web. The price of user privacy has been cast into the spotlight in the wake of Facebook's massive data scandal, which led to 50M users' data being harvested without their knowledge. Facebook logins are sold for $5.20 each. Obtaining someone's Facebook credentials can serve as a gateway into hundreds of other apps they've also granted access. By comparison, the most expensive logins are for PayPal, which can demand up to $247. Login to Match.com or POF costs $9.
FORBES - Feb 14 - According to Ogury study, Sunday night is Grindr night in the U.K.; in the U.S., women appear to be swiping hard on MeetMe on Saturday, while men step up their MeetMe usage on Sunday. The only day of the week that both seem to be on the same page was Monday, with both hitting POF. Internationally, Thursday is the most popular day with 27 minutes and 32 seconds spent on dating apps across all tracked platforms. Most uninstalls of all dating apps happen on the first day. Grindr had the lowest first day delete rate. Women seemed to keep MeetMe around a bit longer, deleting that on the second day.
ENTREPRENEUR - Jan 27 - How'd you like to sidestep the VC crowd altogether and still see your company pull in $10M a year? Markus Frind did just that. Bootstrapping is difficult. To thrive, most companies rely on cash they obtain from venture capitalists. However, fewer of these deals are being made these days. Also, the more money a startup raises in its seed and Series A rounds, the more likely it is to fail, according to top investors. Markus Frind went it alone, from start to very profitable end, selling his dating site POF for a $575M in 2015. Because he bootstrapped it himself, he got to take home the profits. In 2003, Frind managed to master ASP.NET, at the time a brand new language. After quickly teaching himself, he created his site, and within two weeks, people were signing up. As time went on, Plenty of Fish by 2007 was outcompeting Match.com for traffic fourfold. And even then, Frind was employing just three people. A year later, his site was raking in $10M a year. Search engine traffic accounted for 2% of all his site's traffic. Instead, people were finding the site via word of mouth. So, Frind barely had to do any advertising.
TECH CRUNCH - Dec 14 - POF was founded in 2003, then sold to Match Group in 2015 for $575M. It has since remained fairly quiet. That is now changing. POF is set to launch a collection of new modern features, called "Conversation Powers". It includes voice messaging, video calling, and the ability to share photos in chats. In the near future, it will also include the ability to share GIFs in conversations and add illustrations to photos, like doodles and stickers. POF will trigger the "Conversation Powers" after users have chatted with a match for a period of time. POF aims to differentiate itself from Tinder and others going forward by doubling down on conversations – something that's already a key focus for the company. POF claims 150M registered users worldwide. The company also says it was seeing $80M in revenue at the time of its acquisition, and has been growing that in the double-digits since.
APP DEVELOPER MAGAZINE - Dec 7 - Tech buy-back site Decluttr has crunched some numbers, looking at just how much money apps like Tinder, Bumble and Match are making every minute. Tinder is making ~$1,500 per minute. Bumble makes $172 per minute. Match and Plenty of Fish come in at third and fourth place, earning $134 and $78 per minute, respectively. Ashley Madison has struggled to recover from its 2015 data breach controversy, now making just $28 per minute. New startup Huggle is currently making just $0.10 per minute. However, with over 45M places logged in the app already, and a growing number of celebrity fans, we may see Huggle climb the rankings in 2018.
PRNEWSWIRE - Nov 15 - Match Group has made a series of internal leadership appointments to coincide with Mandy Ginsberg's planned assumption of the Company's CEO role by January 1, 2018. These include:
Match Group is actively recruiting to fill the CEO positions at both OkCupid and PlentyOfFish.