CNBC - A survey by dating app Pure found that 92% of American adults favor dating individuals who've undergone therapy. 70% are open to discussing mental health early in relationships, and half appreciate therapy being mentioned on a first date. Psychotherapist Esther Perel sees pros and cons to this new reality. In a June interview with Vanity Fair, she explained how the shift to more transparency about emotional health and the benefits of counseling have created a space where more people can develop greater self-awareness and prioritize self-reflection. At the same time, some people might hide behind "therapy speak" or use it to push others away, she added.
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92% of American Adults Prefer to Date People Who've Been to Therapy
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Pure, the Dating App 'Where Anything Goes'
NEW YORK POST - Pure started up in Portugal and has spread throughout Europe. Launched in 2013, the app has only just started marketing the app in the US as a site for "shameless dating," an online ad board where users can explicitly say what they're looking for right now. The brainchild of Ukrainian entrepreneurs Roman Sidorenko and Alexander Kukhtenko, the app currently boasts a half-million active, international users, mostly in cities like London, Paris, Berlin and Moscow. In the New York City area, Pure has 20K prospective daters. In April 2020, Olga Petrunina, who previously founded several IT companies in the travel and crypto industries, became the CEO of Pure. According to the company, "As a woman, Olga's main goal is to improve the female experience with online dating." The site is mostly a go-to for heterosexuals searching for casual sex.
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There's Still no Good Dating App for Non-monogamous People
MASHABLE - Feb 5 - One in five Americans have engaged in consensual non-monogamy. And yet, there are no good dating apps for non-monogamous people. Many of the apps used by the non-monogamous community are "trash" or solely for sex, said Steve Dean, online dating consultant at Dateworking.com, a dating coaching and consulting business. Dean, whose been non-monogamous for the past nine years, referred to one called Pure, as "Uber for sex." Feeld is another one that falls into the hooking up category. Then there is #open, an app that claims to be an inclusive community for any type of user. 94% of the app's 40K users report they prefer some form of open relationship, according to #open's cofounder Amanda Wilson. The most "mainstream" app that provides a tailored experience to non-monogamous people is OkCupid. In 2016, OkCupid added a feature for polyamorous couples. It subsequently replaced its "open relationship" status option with the term "non-monogamous." Dean said OKC is the best app for non-monogamous people right now, but technical changes have made it "virtually useless." This is because a 2017 change that filtered out unwanted messages had an adverse effect.
by Anna Iovine
See full article at Mashable
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World Chess Launches Dating App Ahead Of World Championships
SCROLL.IN - Nov 2 - After coming up with a suggestive and rather bizarre logo for the World Chess Championships, the organisers of the event have launched a dating app for chess players. In association with dating service app, Pure, World Chess have unveiled Mates, a mobile dating platform to help find "a chess playing partner near you." Users, by uploading their photo, can create a profile that will remain online precisely for an hour. If there's a "match," they can agree on a location to play chess. The profiles and conversations will disappear after an hour - a feature that Mates believes would motivate people to act quickly in order to meet for a chess date. The World Chess Championship is slated to take place at The College in Holborn, London, between the 9th and 28th of November.
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Pure, The Modern Version Of AdultFriendFinder, Wants To Educate Women
READRUSSIA - Dec 9 - "Pure" dating app is purely for sex. Users create a profile and they have only one hour to hook up. After an hour, their Pure profile self-destructs. Last week, Pure hired Elena Rydkina to be its sex evangelist. Pure, as many adult dating sites, lacks female subscribers and Ms. Rydkina is meant to lure them in with her teachings about being open about their sexual wishes. But there should also be a male version of Ms. Rydkina to educate the men about the importance of so many things such as: "It's a cool idea if both partners have an orgasm". Women are not the only ones in need of "teaching."
by Marina Pustilnik
See full article at ReadRussia
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Is On-Demand Dating A Tinder Killer
MASHABLE - Aug 18 - Clover, Whim, Pure and HowAboutWe's Tonight app offer on-demand functions which cut to the chase so users can aggressively get on each others' calendars. Clover just closed $2M in funding (bringing total investment to $4M). Close behind Clover is upstart Whim, which launched in LA in 2014. Markedly different from Whim and Clover is the unabashedly more hookup-focused Pure, which is so radical and in-the-moment in its "demand" nature, that there are actually no profiles or Facebook integration. Having raised 10 times less investment capital than Clover ($400K versus $4M), Pure is already cash-positive.
by Mandy Stadtmiller
See full article at Mashable
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Pure App May Dethrone Tinder
DIGITAL TRENDS - Nov 8 - New dating app 'Pure' is more focused on hookups than Tinder. Users don't have to link their Facebook account to Pure. Their presence on the service is minimal. Users photo and information is only hosted on the app for an hour at a time; then it's all wiped away until they make it available again. First five attempts to hook up are free. If Pure gets one thing right, it's the privacy factor.
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Apple Approved Pure But It Had To Turn Into A Dating App
NYMAG - Oct 31 - Pure sex app has officially opened itself to the public but it had been forced to rebrand as an "instant companion finder," and take all the talk of instant sex to the subtext. Roman Sidorenko, Pure's co-founder commented that women are much more into meetings "right now" and have sex later if there is no pressure about having sex before the meeting. And they don't like the idea of committing to sex before the meeting. Staying within our concept "Help people to find company right here, right now within a specific context" we decided to change our marketing to "The right way to get a date. On-demand." And I don't think this is a pivot or change of focus.
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New Sex App Pure Promises Zero-Effort Hookup Hunting
BUSTLE - Aug 29 - Pure is a much-hyped new app that promises a "quick and safe way to find sex right now." The app was launched by two San Francisco tech entrepreneurs Alexander Kukhtenko and Roman Sidorenko. The app works just like Tinder and Grindr. Users log in, create a basic profile and the app pulls up potential matches in the vicinity. The Pure difference is there's no pretense of non-sexual use.
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Pure Dating App Works Like Uber
BUSINESS INSIDER - Aug 24 - Pure is a new app that connects people who are ready to get laid right now. Pure will be a paid app. The app's business model incorporates an in-app purchase system that charges users $9.99 for a 24-hour pass. The pass will allow members to submit unlimited sex requests in that one-day period. Pure is planning to launch very soon, but it needs Apple's approval first.
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Pure App Aims To Spice Up Users' Sex Life
MASHABLE - Aug 23 - Pure is a no-strings-attached iOS service resembling Craigslist's casual encounter channel; a hook-up tool that lets users browse who's around and what they want. Although it may be too racy to make it into the App Store, its founders say the app bans nudity and adheres to the iOS terms of service.
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Pure: No-strings Sex App Launches
DAILY MAIL - Aug 22 - Pure app offers sex on-demand by simply asking users their gender and the gender of their preference, whether they can host and then shows them potential partners who answer 'Okay' or 'No Way'. Pure's intentionally soul-less and potentially dangerous approach to hook-ups has no profiles, no chat sessions before-hand and deletes unfulfilled requests after an hour. While Pure is focusing its efforts initially on the gay market, it hopes to eventually open up the bi, straight and polyamorous markets very soon afterwards. They will charge $9.99 for a day pass - allowing users unlimited requests for 24 hours.
by James Nye
See full article at Daily Mail
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The Rise Of Minimalist Sex Apps
NYMAG - Aug 19 - "We wanted an easy way to find sex," says Pure's co-founder Sidorenko. "We thought it would be cool to use an approach like Uber, where you create the request, and you get a car pretty soon. We thought it would be cool to have something like that to find a sex buddy." From that brainstorm came Pure, a new app that brings the on-demand convenience of Uber to the bedroom. They hope to be part of a cultural change surrounding online sex-discovery. They've enlisted female sexologist Carol Queen to help them reach women, and they're planning a series of marketing events at New York bars in the coming weeks.
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