TECH CRUNCH - Nov 11 - According to former Chappy Managing Director Adam Cohen Aslatei, "something more" is one of the most common pieces of feedback that dating apps get from their users. That's where S'More comes in. S'More was founded by Aslatei to provide a dating app to users that goes beyond superficial looks. Rather than scrolling through a feed and swiping left and right, users are served five profiles each day. User profiles on S'More consist of icons, rather than pictures and text, which reveal characteristics about the profile's owner. The company plans to generate revenue through a freemium model. S'More is now launching in beta in Boston and the D.C. area with plans to launch in New York soon.