Mar 01, 2017 | Permalink | Comments (0)
OPW INTERVIEW - Feb 28 - If you're considering starting a dating site, you can create your own custom software using a programming outfit and get maximum flexibility, or buy software off the shelf, like SkaDate 9, or if you want to focus on marketing and not touch coding or deal with servers, go with a white label dating service (see list). Here's our interview with Emil Sargonoev, the CEO/Founder of Skalfa Software. - Mark Brooks
SkaDate 9 is now out, and its worth a look-in.
What improvements have you made with the new SkaDate?
We found out that giants like Facebook have significantly changed the way people interact online. Were we surprised? Not really. Users don't want pure matchmaking sites with limited to no social features these days. What they really want is a hybrid website where they could have fun chatting, playing games and sharing media AND look for a spouse. A social aspect keeps a member engaged and entertained even if 'that model-looking chick' never returns a message. Besides, it creates a more casual and relaxed atmosphere for making new acquaintances.
What makes Facebook equally attractive for a company executive, a college student, and a housewife is the social graph. Besides the social graph, it features the most convenient tool to keep track of on-site activity ever - the newsfeed. So we took another step towards 'socializing' our dating software, and developed a Facebook-style newsfeed that is now available in SkaDate 9.
We also developed a native iPhone/iPad SkaDate application in close cooperation with our partners - SOD Technologies. Currently we are also putting finishing touches on an Android app (both for smartphones and tablets). All that goes along with the SkaDate mobile browser version that works with Opera mini, Safari and Internet Explorer. We aim to cover all the popular mobile devices by the end of February.
SkaDate 9 side improvements include adding a classifieds module, coupon codes and tools for automatic search engine optimization, and two new templates (adult-themed 'Fab', and social-networking content-based 'Rainbow'), created with direct input from visitors of SkaDate's website.
How is SkaDate different and better than other dating software providers?
I could make it a long talk, but I'll list our three main advantages instead:
Why would someone want to use SkaDate over a white label hosted provider?
White label solutions are effectively affiliate systems. Technically they are not software but I'll leave this question to purists.
From business perspective white label solutions are good for marketers who have the budget and know how to use it most efficiently for lead generation. Those leads are then converted using the existing online dating paradigms. But there's one important thing to remember: you don't own a site, you don't own content, you don't own revenue. You only get a share from someone who converts your traffic. That's the definition of affiliate systems.
On the other hand, owning software (like SkaDate) is a cheap and fast way to try out your own ideas. This is how PlentyofFish, OKCupid, Mingle2 and others started. You can tweak your site, you can maximize conversion by various optimization techniques, finally you can pivot and experiment with business models. In the end of the day, you own the site, content, and all revenue. This is the best platform for innovation.
A lot of people were skeptical about selling software and support to online dating startups. If the past 7 years of SkaDate are any indication, our business gets more and more and more resilient. Lately we are getting a lot of white label systems refugees.
Could you point to a list of preferred programmers who can customize SkaDate?
For a while now we have been providing customization and support services in-house. However, we do understand that customers need alternative options. This could be due to a number of reasons, like more flexible schedules, cheaper freelance fees, etc. To create this alternative we have set up a specialized freelance resource, SkaDateCS, where third-party developers provide customization services for SkaDate clients. In addition we have partnered with the aforementioned third-party development company SOD Technologies, who work on modifications and support services at competitive prices.
Who do you recommend for hosting?
Basically, any software provider, whose servers are configured to meet our system requirements, is a good candidate for hosting a SkaDate-powered site. Also, 24/7 support and server status monitoring are highly preferred, as someone should always be around to get the site up and running in case of server downtime. We have listed a few recommended software providers on our website to ease the choice for SkaDate customers.
Feb 28, 2012 | Permalink | Comments (4)
PR WEB -- Jan 13 -- Skalfa
eCommerce released a new version of its SkaDate dating
software - SkaDate 7. Now users can embed video
clips from YouTube, Yahoo video, FaceBook, Metacafe, and
others. Contacts can be imported from email services, replies are
trackable in forums, and there's a new interface for creating blogs and
so on. A live demo of SkaDate 7 dating site software can be found at www.skadate.com/demo. FULL ARTICLE @ PR WEB
Mark Brooks: I still do have the hard time trusting the companies
that can't get grammar right in press release, and so on. (I corrected
the excerpt at least).
Jan 13, 2009 | Permalink | Comments (8)
PR WEB -- Aug 25 -- SkaDate SuccessPoint includes all of our 5 years of experience in the dating software business. Our specialists took special care to improve usability for site members and moderators alike. All of this is packed into the robustness of a new platform which is insured by our 30 days money back guarantee. Live demo can be found at SkaDate dating site software demo.
Mark Brooks: You can judge a company by the condition it keeps its toilets. Also, by the level of English in its press releases. Emil, please, please, get a native English speaker to review your press releases. They do not do your company justice, or perhaps they do? You can find someone on Elance. Shark Dating had a similar release back in May which I felt compelled to critique. And it goes on...
SkaDate SuccessPoint has shown that with the usual features of a dating web site there's plenty of room to improve the things millions of people have to deal with every day. Also, there are new features like profile tags, multimedia upload, friends networking and video chat which are more popular in the social networking industry but also get more and more recognition on dating sites. Unlike in other products, it is unbelievable how many things can be done through the administration panel without resorting to software code modification. SkaDate Managed Solution is what makes the difference for the small business entities. FULL ARTICLE @ PR WEB
Aug 28, 2006 | Permalink | Comments (3) | TrackBack (0)
PR WEB -- Sept 21 -- Talking about the competition on the Online Dating Solutions market, the availability and variety of products presented as 'the only solution' to satisfy the potential customer's needs and requirements, you would always think of whether any of the proposed products really do what's written on the pack. There are so many factors which can be called the key points to define the online dating software that will really provide the solutions to your requirements and do even more than that, bring your online dating business to the top of the Online Dating Industry on the Web. What's Worth? SkaDate prices are formed on the basis of our Clients demands, therefore we have always been maximally friendly while developing our Pricing policies, so we have really affordable prices for the solutions, which really work. RELEASE @ PR WEB
Mark Brooks: This time, I didn't correct the Russian/English grammar. I shudder to think of the end users registering for sites built on this software and taking it as a reflection of the online dating industry. Guys, pull those Russian socks up and find a (new) translator, please.
Sep 26, 2005 | Permalink | Comments (15) | TrackBack (0)