CRUNCHBASE - Mar 31 - TikTok has never been bigger, and singles have arguably never been lonelier. Kaplan, who previously worked at PlentyOfFish for around a decade, had the idea for Snack around March 2020. Then, the COVID-19 pandemic hit, but watching TikTok blow up and the content on the platform only amplified her belief that video dating would be the next big thing. Snack launched in September, and the company announced a $3.5M pre-seed round in February. Users are scrolling through videos instead of swiping. Once both users like each other, that's when they can actually start to message one another. Snack is more meant to be a TikTok, or an Instagram where users are continually uploading new content. And kind of showing someone what's going on in their life.
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Dating App Snack: 'TikTok Meets Tinder'
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Dating App Snack Is Here to Usurp Tinder
DAILY HIVE - Mar 25 - Snack is a recently launched video dating app that combines the matching algorithms of dating platforms like Tinder with the ability to stream in real-time, like Instagram or TikTok. Vancouver-based founder Kimberly Kaplan came across a TikTok video of someone essentially putting out a dating ad for themselves. There was the hashtag for "single" in the caption, which showed 7B more "single" hashtags being used. "I had this realization that a video-first dating app is going to be the next wave of dating," said Kaplan. Snack has just secured $3.5M USD in pre-seed investment, which Kaplan is using to expand the 10-person team with at least five more hires in the next month or two, market the app to broaden reach, and make the app available for Android, not just iPhone. Snack allows users to upload videos, where people can then like each other's video posts.
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How Female Entrepreneurs Are Changing the Online Dating Landscape
FORBES - Mar 8 - Bumble founder Whitney Wolfe Herd recently became the world's youngest self-made billionaire after her dating app's wildly successful IPO. Bumble's success serves as a wake-up call for an industry that has traditionally been dominated by male leadership. Kim Kaplan, who was also part of the founding team of Plenty of Fish, launched Snack, a dating app that blends video with communication features popularized by Tinder and Bumble. Wolfe Herd and Kaplan are not the only women founders and executives changing the dating app game for the better. Based in San Francisco, the three Kang sisters - Arum, Dawoon and Soo - cofounded the dating app Coffee Meets Bagel. Another female founder, Amanda Bradford saw the need for ambitious, working professionals. She launched The League, a dating app that draws member information from LinkedIn.
by Serenity Gibbons
See full article at Forbes
See the top news on Bumble See the top news on The League
See the top news on Coffee Meets Bagel See the top news on Snack
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Dating Redefined: Meet Video First Dating With Snack App
INFLUENCIVE - Mar 2 - Kimberly Kaplan was previously VP of Revenue Optimization at Plenty of Fish prior to being bought out by The Match Group. She recently founded Snack, the dating app that is dedicated to video first. Snack has leveraged influencer marketing on Tik Tok where they recently launched a Tik Tok Bachelor Campaign. Snack has also launched several other initiatives including a logo challenge in which they are giving away $10K to a graphic designer who is willing to help design their logo. The first place winner will receive $7K along with full credit for the design. The logo contest closed on the 28th of February.
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Snack, Where TikTok Meets Dating, Gets $3.5M
TECH CRUNCH - Feb 22 - Snack, founded by Kimberly Kaplan, looks to merge the popularity and format of TikTok with the dating world. Kaplan hails from Plenty of Fish, where she was one of the earliest employees. She led product, marketing and revenue and was on the executive team that eventually sold PoF to Match Group for $575M in 2015. Snack is a video-first dating app that asks users to create a video and post it to a feed. Other users can scroll through a feed rather than swipe right or left on individual profiles, and when someone likes a video, it opens up the ability to comment. Once two users have liked each others' videos, DMs are open. Kaplan said that Snack is also working on video editing features similar to that of TikTok to let people get super creative with their profiles. There are 10 people on the Snack team.
by Jordan Crook
See full article at Tech Crunch
This post also appears on InternetDatingInvestments.com
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