PYMNTS - Spring and summer are prime dating seasons, and like other human behaviors, the pandemic has increased consumer reliance on digital tools to find that special someone. According to the PYMNTS study "ConnectedEconomy™ Monthly Report: The Love and Social Media Edition", 28% of US consumers, or ~73M people used dating apps in March. That's a 21% increase from the same month last year. 12% of men use dating apps and sites daily, versus 7.5% of women. Generation Z consumers and millennials also account for a disproportionate number of the consumers who use dating apps and sites. In total, 55% of Gen Z and 50% of millennials use some type of dating app or site. Dating apps were downloaded more than 60M times last year in the U.S., with Tinder, Bumble and Hinge representing 60% of those downloads in any given month, on average. Plenty of Fish, MeetMe, Tagged, Grindr, Badoo and Wink make up the tail end of the online dating market.