GAYTIMES.CO.UK - Jan 22 - Taimi is the LGBTQ+ platform that features a social network and dating app. The platform was recently recognised by Gay Times for its efforts to improve the lives of LGBTQ+ people around the world.
Q: How did the pandemic impact Taimi?
A: For us, it was truly heartbreaking as we planned so many pride-focused partnerships. We had to swiftly adapt and turn towards online opportunities. We also saw a tremendous change in users' behaviour. They became more involved, more active, created 45% more content, posted 60% more stories and liked each other more.
Q: What is Taimi doing to be more diverse?
A: We are certainly putting a lot of effort in making the platform more accessible, providing a space that is safe and free of judgement and even rewriting our system to improve the overall experience on the app.
Q: What has been the feedback from your users on the features you've recently implemented?
A: The feedback has been incredible when it comes to our latest addition - livestreams. We also introduce Live Duet and Versus battles to make streams more interactive and fun.
Q: Any concerns about competitor Blued?
A: We have tremendous respect for our colleagues at Blued. But they're mostly oriented at gay men, so there is still a lot of work to be done to become a full-scale LGBTQ+ platform.
Q: Recently Taimi issued an open letter to advertisers, without naming names, what companies would you like to work with?
A: The brand needs to share our values.
Q: What are the company's plans for 2021?
A: Our streaming features & everything around them will be top priority for Taimi in 2021. We also plan to launch public pages for companies, organizations and brands to bring them closer to their core audience.
