DIGITAL TRENDS - Aug 10 - Facebook's Graph Search feature has recently been making waves in the online dating industry for its ability to return a list of users that fit the bill (romantically), and more matchmakers are experimenting with it to provide their clients with matches. Matchmakers mainly used social media to let people know their services exist and are reputable. “We use Facebook and Twitter to promote events and build awareness about our company, but not until Graph Search did we use it to reach out to people for dates.” exclaims Anni Powers, COO and Executive Matchmaker for Northern California of The Real Matchmaker. We do not use Graph Search to find matches for our clients as we only match our clients with other It’s Just Lunch users,” says Irene LaCota, Spokesperson for It’s Just Lunch International. This protocol may be due to the results of their survey where 54% users say that they never interact with a love interest on social media, 44% prefer to keep their personal relationships out of cyberspace, and 34% wait for their date to friend them on Facebook before initiating online contact.
by Jam Kotenko
See full article at Digital Trends
See all posts on It's Just Lunch
| |
