WORLD MAGAZINE - Sep 13 - Talia Goldstein quit her job as a producer for E! Entertainment and started her own matchmaking company in LA in 2010. She started charging people $250 for three matches, then increased it to $500 as demand grew. When she hosted her first matchmaking party, she had 20 attendees. Two months later, she had 300, and soon 600. In 2013, Goldstein launched Three Day Rule (TDR). Today, TDR employs 50 matchmakers in 10 metropolitan areas. TDR's services start at $4,500 and can hike beyond $35,000 for the VIP package. Goldstein says ~70% of TDR's clients are in a relationship by the end of their contract. Half of the matchmaker's job involves coaching clients on how to date well. Julie Ferman, a matchmaker in Los Angeles and Santa Fe, N.M., has worked in the dating industry since 1990. She says she used to be able to count on men to call women to plan a date, but now she has to arrange the first date for her clients, from coordinating schedules to making reservations.