Online Personals Watch: News on the Online Dating Industry and Business

$1M Matchmaking Service Aims to Find the Perfect Partner

KTVU - In an interview with KTVU's Alex Savidge and Heather Holmes, Three Day Rule CEO Adam Cohen-Aslatei discussed the company's $1M matchmaking service, designed for high-net-worth individuals looking for a life partner. The California-based matchmaking company is conducting a global search for only three candidates and has already found one. Now, they are seeking another.

For $1M, the package includes:

• A dedicated team working 24/7 to find the perfect match
• A 3-carat diamond engagement ring
• A personal matchmaker for a year
• A dating coach to prepare candidates before introductions

Aslatei claims that matchmaking has a 70-80% success rate, compared to the 9% success rate on dating apps.

See full article at KTVU

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Matchmaking Shows on the Rise

LOS ANGELES TIMES - Smriti Mundhra, the executive producer of the Netflix show "Indian Matchmaking," has spearheaded another matchmaking series focusing on the Muslim American community. Patti Novak and Patti Stanger pioneered the matchmaker series in "Confessions of a Matchmaker" in 2007, and Stanger was "The Millionaire Matchmaker" in 2008, running for 8 seasons. In April 2024, Stanger appeared in a new series, "Patti Stanger: The Matchmaker." Adam Cohen-Aslatei, the CEO of Three Day Rule, said the shows dive into relationships and dating and teach viewers how to approach their dating lives in a more productive way. Lox Club is a "members club for Jewish people with ridiculously high standards," joined the matchmaking space in May 2024. Stanger said since COVID she noticed a shift in more women turning to matchmaking services, which used to be solicited primarily by men. She added that her business is "on fire" right now. Stanger's packages start at $50k, and Three Day Rule starts at $5,900.

by Kaitlyn Huamani
See full article at Los Angeles Times

Mark Brooks: I believe in matchmaking and bought Matchmaker.com. Online dating warms people up to the idea of spending money to get help. Matchmaking picks up where the dating industry leaves off, and provides support for pre-date preparation and post-date feedback.

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Three Day Rule Introduces $1 Million Elite Matchmaking Service

PR NEWSWIRE - Three Day Rule has introduced a $1M Matchmaking Experience, a year-long service limited to three clients worldwide. It offers personalized matchmaking, coaching for both clients and their matches, and concierge-level date planning. The package also includes post-match relationship support and a custom engagement ring if a proposal happens within the service period. The program reflects a growing trend of high-end, personalized dating services catering to those seeking a structured approach to finding a partner.

See full article at PR Newswire

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Three Day Rule Acquired; Adam Cohen-Aslatei Appointed CEO to Lead Expansion

PRESS RELEASE - Three Day Rule Matchmaking has been acquired by a private investment group, appointing Adam Cohen-Aslatei as its new CEO. A dating industry veteran, Cohen-Aslatei previously founded and sold the dating app S'More and held leadership roles at Bumble and The Meet Group. Under his leadership, Three Day Rule plans to expand nationwide, launch coaching programs, and introduce an app to support singles in building lasting relationships. The company remains focused on personalized matchmaking and relationship wellness.

See full article at Globe Newswire

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Dating Services Partner With Hyde, a Retail Tech Company, to Improve Men's Styling

NEWSWIRE - Dating services First Round's On Me (FROM), Three Day Rule (TDR), and Agape Matchmaking have partnered with Hyde, a D.C.-based Retail Tech company, to provide men with personalized styling advice and curated outfits through their apps. The goal is to help men feel more confident on dates and improve their online profiles by combining fashion expertise with AI technology. Hyde's research shows that style plays a crucial role in dating success, with 74% of women considering it important for second dates.

See full article at Newswire

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Gen Z Is Ditching Dating Apps for Old-fashioned Matchmaking

NEW YORK POST - Matchmaking services are seeing a surge of Gen Z singles signing up for their events after ditching dating apps. "Matchmaking has never been more popular," said Adam Cohen-Aslatei, director of Tawkify matchmaking service. He said that "business has never been stronger" in their 12 years of matchmaking and the company had the busiest January they'd ever had this year. Three Day Rule, another matchmaking company, said that it's had nearly 50 clients who are 27 or younger in the past year - around five times its usual annual roster of the same demographic. A study from Forbes Health found that 78% of respondents reported feeling fatigued by dating apps, especially those who've likely spent most of their dating life online. Gen Z (79%) and Millennials (80%) had the highest percentage of those reporting feelings of fatigue.

by Adriana Diaz
See full article at New York Post

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Boston-Area Matchmaking Is Booming

BOSTON GLOBE - Privacy concerns, 'swiping fatigue,' and a desire to lock down a serious relationship are pushing people to seek one-on-one help. "The matchmaking business as a whole has been on fire," said Vandor, a matchmaker with LunchDates, who said she has seen a ~25% bump in business compared to pre-pandemic figures. Match's most recent Singles in America study, released in Nov, found that 48% of singles say they are now "more eager" to find a partner. Whereas dating apps gave rise to "hookup culture," the pandemic spurred a push toward "conscious dating." And conscious dating just so happens to be matchmakers' specialty. Three Day Rule has seen a 75% increase in business from pre-pandemic figures. Matchmaking rates vary by service but typically cost thousands of dollars. But what some clients are paying for is safety. Susie MacDowell, who runs Susie Q Matchmaking, said privacy is the "number one reason clients seek out her services.

by Dana Gerber
See full article at Boston Globe

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Has the Pandemic Changed Dating Forever?

NEW YORK TIMES - May 8 - Now that all American adults are eligible for vaccination and many of life's once-mundane routines are returning, dating has come back in force. Particularly for those singles who are vaccinated, the demand - or desire - to pair up is strong. In January, Three Day Rule, a matchmaking company operating in 12 cities, started to see a boom in business. "We've never been busier," said Talia Goldstein, its founder and president. In a recent report on the future of dating, Tinder said its users have become more truthful and transparent about personal boundaries. It also predicts that daters will continue to be more honest and authentic when the pandemic ends. Ms. Goldstein, of Three Day Rule, said many of her clients have become less superficial. In the past, their criteria often mentioned height or wealth. Now more people are prioritizing inner qualities, like humor or a "growth mind-set." And, with the flexibility of remote work, dating is not as localized as it once was.

by Sara Aridi
See full article at New York Times

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Inside the World of Elite Bay Area Matchmaking

THE MERCURY NEWS - Feb 14 - Amy Andersen runs Menlo Park-based Linx Dating. Andersen started Linx ~15 years ago, after she grew tired of being a "female player" in San Francisco's Marina dating scene, wondering why it was so hard for smart people to find the right match. Another elite dating app, The Bevy, is not for everyone. Users have to be accepted into the club. Only male clients pay on The Bevy. "What people are really paying for is time," said Talia Goldstein, founder of Three Day Rule. Most of her clients are "working nonstop" in tech and finance and recoil at the thought of spending hours weeding out potential weirdos online, grilling people for their resume on first dates or getting ghosted with no explanation.

by Fiona Kelliher
See full article at The Mercury News

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Matchmakers Are Doing a Brisk Business Pairing Silicon Valley CEOs With L.A. Ladies

LA MAGAZINE - Jan 9 - "About two and a half years ago, I started getting a ton of inquiries from women living in LA trying to find a good, like-minded man," says Amy Andersen, the San Francisco-based matchmaker. Andersen founded her company, Linx Dating, in part to find women for the men of Silicon Valley, who can be peculiar, to say the least. She grew up in nearby Marin County but got into a serious relationship with a "quintessential Silicon Valley geek," to whom she is now married. "I witnessed that there was a huge surplus of eligible men and a dearth of women," she says. According to a recent article in The Washington Post, there are 40% more men than women just in Palo Alto (home to SAP, Tesla, and Hewlett-Packard). In 2018 women held only 20% of all jobs in tech. Talia Goldstein, founder of the L.A.-based matchmaking service Three Day Rule, has paired a number of SoCal women with Silicon Valley men. "The more successful they are, the pickier they get," she says, "especially those techie guys that maybe didn't have all the girls in high school. Now they're really choosy."

by Sean Elder
See full article at LA Magazine

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Match.com Offers Dating Coaches to Its Subscribers

FAST COMPANY - Aug 26 - Introduced in New York City in May, the AskMatch dating coaching service is now available in 18 states and Washington, D.C., with plans to expand to all U.S. subscribers by January 2020. The coaching - typically over the phone - is included in Match's standard subscription. "We get people who say, 'I need help flirting. I forgot how to flirt,'" says Katie Wilson, a veteran dating coach who came to Match in Dec 2018 to build its team. Wilson spent four and a half years as a manager and director at matchmaking company Three Day Rule. The L.A.-based boutique service has had a partnership with Match since 2014, aimed at users who want to get personalized matchmaking. Three Day Rule coaches will appear in tips videos for AskMatch.

by Sean Captain
See full article at Fast Company

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Matchmakers Emerge as an Antidote to the Agony of Online Dating

WALL STREET JOURNAL - Mar 8 - In a 2018 Match.com survey, 55% of respondents said technology makes personal connections harder to make, and 54% felt overwhelmed by the work involved. Melissa Brown, CEO of It's Just Lunch, a matchmaking service founded in 1991, says the company has seen its fastest growth in the past couple of years among daters in their 20s and 30s. "They're sick of the swiping and the countless hours of talking to people that goes nowhere," she said. Three Day Rule, another matchmaking service, grew out of Talia Goldstein's LA apartment, where in 2013 she would host large parties in hopes of fixing up friends. Now CEO of the company, she secured funding from Match Group, and her company boasts ~700 users across 10 cities. Its services start at $5,500. Clients receive professional photo shoots, and matchmakers help them write texts to prospective dates and shop for appropriate clothes. After each date, the matchmaker will check in with both parties and give the client feedback.

by Michelle Hackman
See full article at Wall Street Journal

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$2000 + $99 a Month Silicon Valley Matchmaker

THE BEACH REPORTER - Feb 25 - Veteran wedding planner Constance Curtis launched The List for elite singles in Southern California. It combines "old fashioned intuition with science and technology." "I saw a space in the industry between the dating apps and matchmaking," said Curtis. "Many people using a matchmaker spend between $14,000 and $25,000 for the service." Curtis charges $2000 initiation and a subscription fee of $99/mo. The List is powered by real-life matchmakers and relationship experts with 15 years of combined experience. Elite members are met in person, and receive a personal matchmaker, and receive feedback after each date. The app is free. User's create a free profile and are added to The List's database of potential suitors for its elite members. Free members have access to the site, but not actual matchmaking services. For $1.99, non-elite members can also purchase "coins" to send messages about suitors they are interested in to the matchmakers. They've had 400 downloads, and have 15 elite clients.

by Genie Davis
See full article at The Beach Reporter

Mark Brooks: There really is a gap between dating apps and matchmakers. Noone has quite cracked it yet. Although, I believe Tawkify are occupying that space, Three Day Rule had a go at it, and It's Just Lunch have been working at it for years, but I don't really regard them as matchmakers. It's actually tough to deliver proper matchmaking services for anything less than $5k a year.

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Why Millennials Are Burnt Out on Swipe-Based Dating Apps

MENSHEALTH - Feb 6 - Hinge's user base grew by 400% in 2017 after it eliminated its swiping feature. Once, a dating app that sends users one suggested match per day, reached 7M downloads last May. Still, swiping or not, some are giving up dating apps altogether, opting for offline dating and matchmaking services like Three Day Rule, which doubled its revenue in 2017, and now serves 10 cities in the U.S. "The online dating thing never came naturally to me. I found the experience quite overwhelming," says Tina Wilson, CEO and founder of the matchmaking app Wingman. "Trying to describe myself for a profile gave me anxiety." Eventually, Wilson's friends got involved. "They had way better insight into who I should be dating and loved to tell me so," she says. She realized her friends could play a vital role in helping her meet a compatible partner, so she created Wingman, an app that allows users' friends play matchmaker. Text-based apps are also on the rise. A spin-off of the popular Instagram account @_personals_, the Personals app will allow its lesbian, queer, transgender, and nonbinary users to post old-school personal ads.

by Sofia Barrett-Ibarria
See full article at Men'sHealth

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Love Life Outsourced

WORLD MAGAZINE - Sep 13 - Talia Goldstein quit her job as a producer for E! Entertainment and started her own matchmaking company in LA in 2010. She started charging people $250 for three matches, then increased it to $500 as demand grew. When she hosted her first matchmaking party, she had 20 attendees. Two months later, she had 300, and soon 600. In 2013, Goldstein launched Three Day Rule (TDR). Today, TDR employs 50 matchmakers in 10 metropolitan areas. TDR's services start at $4,500 and can hike beyond $35,000 for the VIP package. Goldstein says ~70% of TDR's clients are in a relationship by the end of their contract. Half of the matchmaker's job involves coaching clients on how to date well. Julie Ferman, a matchmaker in Los Angeles and Santa Fe, N.M., has worked in the dating industry since 1990. She says she used to be able to count on men to call women to plan a date, but now she has to arrange the first date for her clients, from coordinating schedules to making reservations.

by Sophia Lee
See full article at World Magazine

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Summarized by the IDEA team