APPANNIE - Consumer spending on mobile apps reached $170B in 2021, according to App Annie's "State of Mobile 2022". That figure is up 19% YOY. Worldwide consumer spending on dating apps topped $4B in 2021, a 95% increase since 2018. Growth was primarily driven by the U.S., Japan, China and the U.K. Tinder led the market with $1.35B in worldwide consumer spending in 2021.
1,113 posts categorized "Tinder"
Global App Stores' Consumer Spend up 19% to $170B in 2021
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Tinder Witnessed 2M Swipes per Minute in 2021
ONEINDIA - The World Economic Forum published a report on the usage of the internet worldwide for the year 2021. Tinder witnessed 2M swipes per minute in 2021.
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Tinder Is Working on a New Feature Called Swipe Party
GRATIS DATING TIPS - Swipe Party will allow users to invite their friends to watch as they swipe other Tinder users left and right. Friends don't have to use Tinder themselves. They can create a guest account by sharing their phone number, name and date of birth. The code of the new feature is listed in the latest version of the Tinder app, not previous versions. It is possible that Swipe Party is still being tested and may never even be available to the general public.
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Tinder's Busiest Day Is on January 2nd
DAILYMAIL.CO.UK - Tinder has revealed that January 2nd 2022 will be its busiest day, and advises logging on from 7pm-10pm, as these are the peak hours. January 2nd is known as Dating Sunday. Following Dating Sunday, Tinder has revealed that members will soon be able to select from a series of '2022 Goals' within the Explore page.
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Dating App Users Are Disclosing STI and Vaccine Status, With Queer Apps Leading the Way
THE CONVERSATION - While fear of COVID-19 has created a surge of users openly declaring their vaccination status on dating apps, experts say apps are looking at how to promote and facilitate a similar openness when it comes to sharing sexual health information. When it comes to STI prevention, DaddyHunt general manager Casey Crawford says apps for LGBTQ+ communities are far ahead of their heterosexual counterparts. "We're doing a much better job in terms of allowing people to disclose their testing practices and creating public service announcements to educate people," she says. And Jen Hecht, senior director of Building Healthy Online Communities (BHOC), agrees. She says that straight dating apps lag behind. The only one that engages with BHOC's work is Tinder. However, Hecht says Tinder profiles have a sparse structure that doesn't lend itself to sharing details about STI risk, which tends to require more screen space.
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Dating Trends Experts Are Predicting for 2022
BUSTLE - It's been hard to separate the pandemic and dating over the last couple of years. However, some of the biggest dating apps have big predictions for 2022. "If 2020 was the year of reflection, 2021 has been a year of discovery and we expect to see that continue into the new year," said Naomi Walkland, Head of Bumble UK and Ireland.
Top UK Dating Trends
In 2022 Pre-first date video calls became the norm. The Inner Circle has said that this is one way that app users can work out if they have a connection with someone. Experts at Dating.com agreed, arguing that audio and video dating will redefine how we date in 2022, with 90% of users saying they plan on doing it in the new year. And Tinder said that video dates have been mentioned 52% more times in people's dating profiles. Being vaccinated (or not) will continue to play a big role in dating in 2022. While 2021 may have been the year of hardballing, 2022 is going to be the year where daters hold nothing back. OKCupid has identified a 17% increase in BDSM terms in users profiles and there's been a 125% increase in users saying they wanted children.
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Tinder Is Partnering With Spotify for a New 'Music Mode' Feature
TECH CRUNCH - Users will hear a 30-second looped preview of a potential matches' chosen song while checking out their profile. Users who link their Spotify accounts and add a chosen song, called an "Anthem," to their Tinder profiles will be able to enter Music Mode. It's worth noting that Tinder and Spotify first partnered in 2016 to launch the Anthem feature, which allows users to add music to their dating profiles. This latest integration is a new way for users to discover their potential matches' favorite songs. Music Mode will be rolling out to Tinder users globally, in all markets where Spotify is available, in the coming weeks.
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Tinder Ex-CEO Settles Defamation Suit Over Sexual Assault
BLOOMBERG LAW - Gregory Blatt, Tinder's former CEO, agreed to settle his defamation suit against two former executives who accused him of sexual assault, as part of a $441M deal in a related case over Match Group's valuation of Tinder. Gregory Blatt alleged that Tinder co-founder Sean Rad and former communications director Rosette Pambakian conspired to falsely accuse him of sexual assault in order to discredit him in the stock-valuation suit.
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Tinder's Latest Ad Debuts New Feature
ADWEEK - Tinder's latest feature, Explore, allows members to swipe based on interests. That said, the dating app also wants users to manage their expectations and understand that they won't necessarily hit it off with every person they encounter. With that in mind, the brand launched a new campaign aptly titled "You're Not For Everyone."
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Tinder Year in Swipe 2021
TINDER PRESS ROOM - Tinder has released its "Year in Swipe 2021" infographic, where the app looks back on how the last 12 months unfolded on the app. In 2021, Gen Z enjoyed both virtual meet-cutes and post-vax IRL dates. Video dates have turned into a first date staple for singletons with mentions of "video call" in Tinder bios growing by 52% globally. First date ideas ranged from cozy to outdoorsy. Being vaxxed became a (dating) flex.
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Tinder's CEO Talks Metaverse and Virtual Currency
REUTERS - Tinder is exploring how to blur the boundaries between offline and online worlds, said CEO Renate Nyborg at the Reuters Next conference. Asked about the company's plans around dating in the metaverse, Nyborg said: "From a Tinder perspective, we've been talking about a Tinderverse internally, which is more about blurring the boundaries between offline and online." The metaverse broadly refers to the idea of shared virtual spaces that people can access through different devices and where they can move through digital environments. These spaces may use virtual reality (VR) or augmented reality (AR). Facebook, which recently changed its name to Meta Platforms Inc, is one of the many tech companies making bets on metaverse technologies. Bumble said during its November earnings call that it wants to prepare for "whatever emerges in the metaverse." To watch the Reuters Next conference register here.
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Ex-Facebook Exec, Venture Capitalists Lose Appeal Over Secretive Tinder Sale
GLOBE AND MAIL - An Ontario judge has dismissed appeals by a former Facebook executive and two Toronto venture capitalists to overturn a 2019 decision that found they owed more ~$15M in damages and lost profit to the investors' former business partners after the sale of a company that held an interest in Tinder. Justice William Hourigan took the original Superior Court of Justice decision further, ordering that the appellants pay the entire $29.5M profit from the sale, plus costs and interest, to the venture capitalists who successfully beat the appeal. In 2012, Extreme Venture Partners sold a software company called Xtreme Labs to Chamath Palihapitiya, a Silicon Valley investor and former Facebook executive, valuing the company at $18M. At the time, Xtreme Labs had a 13% stake in another company called Hatch Labs - which had developed a dating app called Tinder. Court filings show that two principals of Extreme Venture Partners, Amar Varma and Sundeep Madra, kept an interest in Xtreme Labs after the 2012 sale. Mr. Varma, Mr. Madra and Mr. Palihapitiya later sold Hatch Labs to an American company in 2014 for $29.5M.
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Match Settles for $441M in Valuation Case
SEEKING ALPHA - Tinder's co-founder and eight current and former execs sued Match and IAC for $2B in damages in 2018 alleging the valuation of the company was manipulated during a 2017 bank analysis that set the value for stock options. Match Group has agreed to pay plaintiffs $441M cash and will dismiss all claims presently on trial and in arbitration related to the 2017 Tinder valuation. Match rose 1.4% in premarket trading.
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Match Group's Shares Down 17%
WALL STREET JOURNAL - Investors are dumping Match amid ongoing litigation risk. Match's shares are down ~17% since the trial began in November. Investors are overestimating the risks. A litigation analyst for Bloomberg Intelligence recently predicted Match has a 75% chance of winning the case. A 2017 report from Barclays showed Tinder did $176M in revenue in 2016 and, as of the Q1 of 2017, had less than a fifth of the payers it has today. No one predicted how much money Tinder Gold would make. According to Barclays Tinder's management predicted $454M in revenue in 2018 and Rad $503M. Barclays landed in the middle at $485M, significantly below the $800M the app actually ended up generating that year. Rad predicted 2020 revenue to be $892M. Last year, the app made $1.4B for Match. The banks ultimately valued Tinder at $3B in 2017, while the plaintiffs argue it should have been worth $13B.The case is set to go to a jury in early December. For Match, the worst case scenario seems unlikely. The judge has already said valuations of dating companies today can't be taken into account.
by Laura Forman
See full article at Wall Street Journal
Mark Brooks: Match Group didn't just buy Tinder. They bought Singlesnet, and OKCupid, and People Media, not to mention POF, to hit the home run with Tinder. Sam Yagan, Mandy Ginsberg, Amarnath Thombre and Shar Dubey, executed beautifully to allow Tinder to disrupt the market. (Full Disclosure: POF is a former client of Courtland Brooks, and I own Match Group stock)
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Match CEO's 'Fist Bump' Sparks Tinder Trial 'Bullying' Claim
BLOOMBERG LAW - Sean Rad says Greg Blatt 'crossed the line' with arm grab. The way Match Group Chairman and CEO Greg Blatt tells it, he hadn't seen Tinder founder Sean Rad in years and, even though they were now on opposite sides of a multibillion-dollar trial, he wanted to say hello. The judge declined to allow Rad's lawyers to question Blatt about the encounter in front of jury, but he warned Blatt not to make further contact with the plaintiffs or their lawyers. The exchange is illustrative of the combative nature of the trial, which just entered its third week and is expected to continue through Dec. 3. On the stand Monday, Blatt denied trying to steer the $3B valuation, which he said was similar to the amount Wall Street analysts had estimated. Rad claims Tinder was actually worth $13B at the time.
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