REPUBLICWORLD.COM - Tinder is going to add a new Explore section in its app for India. Along with the Explore section, the company plans to introduce multiple new experiences. For instance, profiles will not be arranged by user's interest, and users will have more control over their interaction with other people on the app. The Tinder Explore section will allow users to explore matches based on users' interests and activity. Additionally, there is a new photo verification feature as well, which will enable users to authenticate their presence with real-time selfies.
1,088 posts categorized "Tinder"
Tinder India Announces Multiple New Features
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To Make Real Money With an iOS App, Offer Entertainment, Gaming, or Dating
ABC MONEY - By the end of 2021, Statista estimates that mobile apps will generate ~$693B in revenue through paid downloads and in-app advertising, up 17.6% YOY. This amount is expected to continue increasing to $935B by 2023. The Apple App Store generated $21.5B in consumer spending in the Q3 of 2021, compared to just $12.1B on the Google Play Store, a 55% difference. In August 2021, the Apple store launched ~32,500 unique apps, with a total of 2.22M estimated to be available for download on the store. The vast majority of apps on the top 50 list fall into the entertainment, gaming, or dating genres. Two of the top ten spots on the Apple Store's top-grossing list belong to Tinder (2nd) and Bumble (8th), with an honorable mention of Hinge occupying number 28 on the top chart.
by Claire James
See full article at ABC Money
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Match Acquisition Strategy
OPW - This week, a startup CEO asked me what acquirers are looking for. I think Sam Yagan spells it out quite nicely in this video. Sam Yagan presided over Match at the time that they acquired Tinder.
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Tinder Is Releasing a New 'Plus One' Feature to Help Users Find a Wedding Date
TECH CRUNCH - Tinder is rolling out a new way for its users to find a plus one for the upcoming end-of-year wedding season. The new feature is accessible within Tinder's Explore section, which launched last month and offers ways to discover matches by interests and more. Starting today, the first 100 eligible Tinder users to join Plus One will receive $460 to help cover the costs associated with upcoming weddings, such as travel, gifts and accommodations.
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How Do the Best Dating Algorithms Work?
MASHABLE - Tinder: The Tinder algorithm used to be based on the Elo rating system, which was originally designed to rank chess players. The "Elo score" gauges how other profiles interacted with yours. It logged your swipes. Elo is no longer used. Now, the most important thing a user can do is...use the app. The more data Tinder has on you, the more Tinder knows your preferences and the algorithm is based on how your profile is Liked or Noped.
Hinge: The dating app "designed to be deleted" doesn't have swiping. Hinge uses the Gale-Shapley algorithm. This Nobel-prize winning algorithm was created to find optimal pairs in "trades" that money can't buy - like organ donations. Say there are 10 women and 10 men. How do they get paired up? Well, tell one group (either the men or women) to pick their first choice, and if they get rejected they move on to their second choice. Continue until none of the people left want to get matched anymore. Tell the app when you've met a match in person and Hinge understands who you're interested in.
OkCupid: OkCupid has 4k questions. There's 60 sexual orientation and gender options. OkCupid calculates a match percentage. If another user has similar search preferences and responses to questions as you, and is looking for the same things relationship-wise, you'll have a high match percentage.
Bumble: Bumble is similar to Tinder in that it uses a swipe model. Bumble declined to comment about its search algorithm.
Grindr: Grindr only uses algorithms for security purposes, like detecting spam accounts. There's no recommendation algorithm to speak of on Grindr today.
by Anna Iovine
See full article at Mashable
Mark Brooks: Frankly, I'm surprised at the lack of substance here. Our job is to bring clarity to a complex problem. Who to date? Who to marry? Who to raise a family with? (...and perhaps guide people further on how not to screw it up). This is not an unsolvable problem, but it is highly nuanced. Culture, religion, values, and lifestyle preferences compound the problem. Also, what people say they want and what they are willing to accept can be quite different. i.e. stated preferences vs revealed preferences. Observing people's behaviors and getting feedback after each date is key. Also, we really need to know when we have been successful. When we have clear visibility on this, at scale, then AI becomes useful for helping us solve for long-term compatibility.
See the top news on Tinder See the top news on OkCupid
See the top news on Bumble See the top news on Grindr
See the top news on Hinge
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Canadian Class Action Lawsuit Against Tinder
MY CAMPBELLRIVER NOW - A Vancouver law firm has launched a class action lawsuit against Tinder. Slater Vecchio LLP alleges algorithmic manipulation of the Tinder app and age-based discrimination. Tinder is...
- Hiding prospective matches
- Providing non-paying users with match notifications without showing the matches
- Reducing the number of matches a non-paying user gets if they "swipe right" too often
- Tinder discriminates based on age. Under 30's get Tinder Gold for $19.99/mo. 30+ is $39.99/mo
Age discrimination violates consumer protection legislation in Canada. Similar lawsuits have been filed and settled in the United States regarding this age-based discrimination.
by Patti Mertz
See full article at My CampbellRiver Review
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Tinder and Lyft Partner So Users Can Send Rides for an IRL Date
THE VERGE - Tinder and ride-hailing company Lyft are partnering on a new feature that lets Tinder members buy a Lyft ride for a potential date. Tinder first teased the new feature in March and is now rolling it out to its subscribers as a way to "get back to making IRL connections."
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Tinder Original Series 'Swipe Night: Killer Weekend' Sets Cast, Director Sasie Sealy
VARIETY - The second season of Tinder's original series "Swipe Night" has named its lead cast, writer and director. Emmy-nominated Sasie Sealy is on board to direct from a script by Brandon Zuck ("Stay," Hulu's "Into the Dark"). Leading the cast are Ashley Ganger ("Grand Army"), Calvin Seabrooks ("Dollface," "Westworld") and Luke Slattery ("New Amsterdam," "Late Night"). The series will debut on the platform on Nov. 7. The first "Swipe Night" series saw ~20M members participate and a subsequent 26% increase in matches on the Tinder app.
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Tinder Rolls out In-App Currency to Encourage Real Spending
BLOOMBERG - Tinder is rolling out a virtual currency to encourage users to spend more time swiping, scrolling and eventually spending money. Initially available only in Australia, the in-app "coins" can be acquired as users remain active on the platform or keep their profiles up to date. They can also be bought with regular money. The coins can then be used to step up a user's profile by purchasing Tinder's perks such as Super Likes or Boosts, which can help increase the chances of finding a good match.
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Ex-Tinder Worker Can't Swipe Left On Arbitration
LAW360 - A former Tinder employee who alleged she was sexually harassed by supervisors at work can't keep her claims in court, the Ninth Circuit ruled Tuesday, saying she signed an enforceable arbitration agreement as part of her employment. The three-judge panel rejected Elizabeth Sanfilippo's appeal challenging a California federal court's decision to send her harassment and retaliation case to arbitration. It also rejected her argument that she should be allowed to sue Tinder in state court instead of battling in going up against Match Group, which merged with Tinder and subsumed it after she was hired.
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Tinder Partners With Spotify to Generate Custom Dating Playlists
THE DRUM - Tinder users are invited to answer a series of questions to generate a custom playlist tailored to their passions. The pairing follows research by Tinder, which found that 84% of daters hoped to find a match who shared their taste in music - far higher than looks (64%), political views (61%) and a sense of humor (48%).
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Tinder Reveals 51% of Gen Z Singles Want a Relationship This Cuffing Season
METRO.CO.UK - Over half of Gen Z (51%) are looking for a relationship, while just 9% want to be single. The rest preferred casual dating or making friends and seeing where things go.
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Tinder Is Rolling out Videos in Profiles to European Users
GRATIS DATING TIPS - Tinder now allows users to add videos to their profiles. This feature is currently being rolled out in Europe, Asia and Latin America.
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Byte of Life: the Economics of Tinder
DAILY TROJAN - Tinder is the undisputed leader of the dating app ecosystem. The app found its place during the 2010s tech startup boom because of its quirky yet simple matchmaking system and its swipe feature. Tinder's algorithm utilized an "Elo score," which assigns a number to each user based on the self-learning algorithm's perceived beauty of them. In 2019, Tinder announced that it updated its algorithm. Scrapping the Elo score for a less competitive system, their new algorithm supposedly matched users based on similar swiping histories and common user profiles. It eliminates great matches that probably would have occurred if the Tinder algorithm wasn't used in the first place. While Tinder's revenue and user base grow each year, Tinder is not the future of dating. This is because algorithms are fundamentally opposite in nature to one of the most important factors in human relationships: unpredictability!
by Miguel Mercado
See full article at Daily Trojan
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Renate Nyborg Is the New CEO of Tinder
TECH CRUNCH - Ten days after Apollo Global completed its acquisition of Yahoo (formerly Verizon Media) from Verizon for $5B, it has appointed Jim Lanzone, the current CEO of Tinder (for 14 months) as the new CEO of Yahoo. Renate Nyborg, Tinder's head of EMEA, is taking the CEO role at Tinder. Nyborg is young but has a long track record in tech, at Headspace, Apple (subscriptions & developer relations), and building her own startups. Her connection to Tinder is personal. "I swiped right on my husband and it changed my life.... We are building the most fun, inclusive, safest place for singles to connect... We're...raising the bar for the industry."
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