INQUISITR - Mar 17 - A new study by Barış Sevi of West Virginia University sheds light on the link between sexual disgust and Tinder use. Published in Evolutionary Psychological Science, the study builds on Sevi's past research, which has shown that, although Tinder users have different motivations for using the app, casual sex is the most common one. For the study, he surveyed 271 American adults. Study participants were asked to rate, for instance, "hearing two strangers having sex" and similar sexual situations as more or less disgusting. Results showed that Tinder users have lower sexual disgust sensitivity compared to non-users, and that Tinder users generally engage in risky behaviors unrelated to sex, such as driving without a seat belt, or drinking heavily.
704 posts categorized "Tinder"
Tinder Users Have Low Sexual Disgust Sensitivity, Study Finds
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Tinder No Longer Uses Elo 'Desirability' Score
THE VERGE - Mar 15 - RIP to the mysterious Elo score. Tinder published a blog post on the subject. The Elo score ranked people by attractiveness. The more people that swiped right the higher their score. The most desirable people interacted with one another. "Today, we don't rely on Elo, though it is still important to consider both parties who Like profiles to form a match." Tinder adjusts potential matches a user sees every time someone acts on his or her profile, it says. It sounds like Tinder uses something similar to the Gale-Shapley algorithm, or the algorithm Hinge has said it uses, which identifies patterns around likes. If I like one guy, and so does another woman on the platform, she and I might have the same matching taste. If she's liked someone on the platform that I haven't seen yet, Tinder could show me that profile in the hopes that I might like it, too.
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Tinder Offers Up to $1M in Free Ads to Nonprofits
SWIPE LIFE - Mar 13 - Tinder we'll be offering up to $1M in in-app advertising to worthy nonprofits. These ads will appear in front of millions of Tinder users and provide companies with the opportunity to donate and volunteer. In honor of International Women's Day, Tinder launched ads from its first partner, She's the First, an organization dedicated to fighting gender inequality through education. Previously, Tinder donated ~$20K to She's The First as part of #FundHerCause campaign.
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Aussie Sexual Health Firm Ads Blocked on Tinder
STUFF.CO.NZ - Mar 12 - James Sneddon wants to boost awareness of his Australian startup Stigma Health, but a sales representative of Tinder told him that there was little chance the startup would be able to advertise on the app because "we won't run anything that involves sexual behaviour". Stigma Health lets patients book referrals for pathology centres online so they can undergo sexual health tests and have their results messaged directly to them without the need for face-to-face interactions or phone calls. The business has just started generating revenue in the tens of thousands of dollars, but Sneddon says there's an opportunity to scale significantly in the next two years. The trouble has been developing a digital advertising strategy. Nine of the company's ads have been removed from Facebook for failing to meet advertising standards.
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Tinder CEO Elie Seidman on Dating, India and Privacy
HINDUSTAN TIMES - Mar 9 - In India, Tinder competes with apps like Bumble, Truly Madly and OK Cupid. Tinder CEO Elie Seidman said markets like India, Japan, South Korea and Vietnam will be the future markets for growth, based purely on population-driven factors. Tinder launched in India 3 years ago, and is now the second grossing app on the App Store. "Indian women on Tinder super-like at a rate that is much higher than women anywhere else in the world," Seidman said.
Q: How much of the company's focus is on data privacy?
Seidman: We are compliant with the GDPR around the globe. Even though that's a European regulation. Our business model is not driven by the sale of advertising, it's driven by the sale of premium features.
Q: How do you build trust on Tinder?
A: We have a community team, which is a large team that directly monitors trust and safety. And there is a bunch of AI and machine learning that's working and helping us monitor what's happening.
Q: How critical is India for Tinder?
A: India is the biggest market for us in Asia. The vast majority of people who use Tinder currently use it for free.
Q: Do you think the freemium model of subscription is sustainable for the app economy in India, especially for Tinder?
A: We are very happy with the freemium model. I would expect that it remains the dominant way we make money.
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A Woman Turned Tinder Swiping Into a Business
VICE - Mar 7 - Holly Bartter handles the swiping and chatting for her clients. She is charging up to $1,500 a month to manage their Tinder accounts. Holly explains her company Matchsmith grew out of friends asking her for dating advice. Then she was eventually asked to take over a friend's account, which turned into several friends and then friends of friends, before she turned it into a business about two years ago.
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We're Finally Getting Interracial Couple Emoji, Thanks to Tinder
MASHABLE - Mar 5 - The Unicode Consortium, the gatekeepers of all emoji, will be adding a range of people-holding-hands emoji with a mix of genders and skin colours, following Tinder's #representlove campaign. Tinder launched the #representlove campaign in February 2018 with a petition for Unicode to include interracial couples on the emoji keyboard. "Isn't it time all love was represented?" Tinder wrote in the petition, that got over 50K signatures over the course of a year.
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Facebook Login: Pinterest Is #1, Tinder Slips to #5
THINKNUM - Mar 5 - Pinterest has topped the monthly usage charts according to Facebook login data. With an average monthly users rank of 2.6, it took the number-one spot ahead of Candy Crush Saga. Tinder slipped to spot #5 for the first time with a 12.3 average users rank.
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Tinder Fueling Rise in 30somethings Unwanted Pregnancies, Says Minister
TELEGRAPH.CO.UK - Mar 6 - Dating apps such as Tinder are fueling a rise in unplanned pregnancies among women in their 30s, a health minister has said. Jackie Doyle-Price told a conference that technology-enabled modern dating means women start "playing the field again" far sooner after a relationship ends, meaning they manage contraception less effectively. The minister said this partly explained the fact that the growth in unplanned pregnancies is no longer among teenagers, but women in their 30s. Government figures show there were 7,929 legal abortions for under 18s in 2017, and 59,956 among women aged 30 to 39. The data indicates a rapid decline in teenage abortions over the last 10 years.
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Should Brands Be Paying More Attention to Dating Apps?
MARKETING WEEK - Mar 4 - It is estimated that ~1.6B swipes are made on Tinder every day, with ~26M of those resulting in matches and 1M progressing to actual dates. Brands are starting to realize the opportunities of matching with this growing audience. Domino's, for example, has used Tinder as a means to promote its products as the basis for a good date. Man City's multi-year partnership with Tinder is offering exclusive access to games, experiences and events, both at the Etihad Stadium and beyond. But dating apps are being used for more than simply marketing to consumers. They are proving to be an incredibly powerful tool to promote social causes. In February 2019, activist group Lesbians and Gays Support the Migrants handed their Tinder accounts over to a bot designed to teach airline passengers how to spot a deportation happening on their flight and how to stop it. Amnesty International, The Body Shop and NHS Blood and Transplant (NHSBT) have also used Tinder as a marketing tool to promote campaigns; Amnesty for women's rights, The Body Shop for a programme aimed at helping endangered species find love, and NHSBT to encourage more young people to sign up to be an organ donor.
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Match Group Falls 4% After Analyst Says Tinder Growth to Slow 'Substantially'
WILCOXGUARDIAN - Mar 2 - After recommending for years, Deutsche Bank has finally decided to "swipe left" on the online dating platform, downgrading the stock to a hold rating. Analyst Kunal Madhukar told clients that he projects a significant slowdown in subscriber growth in Match's dating app Tinder over the next 12 months. Pricing could also prove problematic for Match, the analyst said, since the majority of the current subscribers live outside of the U.S.
by Jen Stanley
See full article at Wilcox Guardian
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Match: Dominance in the U.S., Poised to Conquer Asia
SEEKING ALPHA - Mar 1 - Match has achieved market dominance in the online dating space. The main advantage of Match are:
- The "Network effects" when it comes to online dating (i.e. the more users on the site the more valuable it is). New entrants to the market would need to quickly reach a critical mass in order to compete
- The "best" User Interface has already been settled on. There is little revolutionary improvement to be made to the "swipe right, swipe left" interface pioneered by Tinder. Similar to the situation with Facebook years ago. Google learned this lesson the hard way years ago with Google Plus. Furthermore, every time the Match Group adds a feature to its existing products or launches a new dating app it effectively fills a niche in the industry and closes off a path for potential competitors.
Facebook is a non-issue. Online dating and Facebook do not mix as well as Mark Zuckerberg would want you to believe. Asia online dating a tremendous opportunity. The current statistics of singles who have never used an online dating product in Asia shows massive market potential.
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Is Tinder Down? Users Report Login Issues, Error 5000 Notice
NEWSWEEK - Mar 1 - Tinder is reportedly down today as Tinder users were reporting issues with the dating app on Friday morning. Users were reporting seeing an "Error 5000" message and having problems with logging into the app. Some users ever said they experienced being logged out of the app while trying to use it.
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Tinder Launches a Spring Break Mode
TECH CRUNCH - Feb 26 - Tinder is launching a new feature designed for its college-aged Tinder U users, called Spring Break mode. The feature will allow students to swipe through potential matches before heading out to their Spring Break destination. Tinder will be offering 20 popular destinations, including Cabo, Lake Havasu, Las Vegas, Miami, New Orleans, Puerto Rico, Puerto Vallarta, San Diego and others. To opt in, Tinder U users will need to look for the Spring Break card while swiping. When they see it, they can then select their Spring Break destination to see who's going. Tinder had also begun an online publication, Swipe Life, and is running various advertising campaigns, related to this initiative.
by Sarah Perez
See full article at Tech Crunch
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Android Is Ruling the World
DIGITAL INFORMATION WORLD - Feb 25 - Android is the world's leading operating system. Android's presence in the US is currently 38%. However, its market share worldwide is 72% and is expected to cross the 85% mark by 2022. In Q3 2018, the global tablet shipments contained 61% Android powered tablets. Android's biggest mobile phone manufacturer is Samsung, covering 46.3% of the manufacturers' market share, followed by Huawei (9.5%), Xiaomi (6.9%), Oppo (4.7%), Motorola (4.2%) and others. Candy Crush Saga, Pokemon GO and Tinder are the most revenue generating apps on Android with $59 M, $51M and $37M respectively in November last year.
by Ali Siddiqui
See full article at Digital Information World
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Tinder Swipes Right on New Palo Alto Office
SILICON VALLEY BUSINESS JOURNAL - Feb 20 - Tinder is set to take over 30K square feet in a newly built Palo Alto office blocks. The deal represents a major Silicon Valley expansion for Tinder. Tinder currently leases about 1,733 square feet office.
by Janice Bitters
See full article at Silicon Valley Business Journal
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Tinder vs Bumble in India
ECONOMIC TIMES - Feb 19 - Bumble's aggressive entry into India has made existing players raise their game. Tinder CEO Elie Seidman denies any impact on the market leader. However, Bumble's overall idea of a "social network by women for everyone" has created tremors in the Indian dating app space, where apps, including Tinder, are struggling to get and retain women users. Tinder has a clear advantage, though, being the first mover. In India since 2014, it is the second-best grossing app on Android in India. Bumble has made it to the list of the top 50 highest-grossing apps on Android in India. "Our biggest competitors are actually the moms and friends who help you find a suitable match," insists Elie Seidman.
by Shephali Bhatt
See full article at Economic Times
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Tinder Isn't Really Accepting Bitcoins
UNHASHED - Feb 19 - One of the crypto world's biggest Valentine's Day stories has turned out to be largely overblown. The option of buying a membership with crypto isn't actually specific to Tinder. At the heart of the story is Bitrefill, a company that sells vouchers and gift cards that can be purchased with cryptocurrency. The company accepts Bitcoin, Ethereum, Litecoin, Dash, and Dogecoin as payment. Last week, the company announced the addition of Tinder vouchers to its offerings.
by Mike Dalton
See full article at Unhashed
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Dating Apps and Algorithms
L'EXPRESS - Feb 14 - Can an algorithm determine the success of a marriage? Can it predict the duration of a relation even before it begins? Dating apps are constantly improving, now incorporating a dose of AI. Tinder's "Elo Score" is now the subject of harsh criticism. This algorithm, inspired by the ranking of chess players, is matching people with lower score with people who also have a lower score. If someone with a higher score is interested in you, your initial score increases. Another matching technique is "Clustering" - which is based on matching you with people who are talking to people who are like you. "Dating apps don't know who your best match is so they rely on people who look like you to have a better idea. It's brilliant," says Mark Brooks, consultant and online dating expert. "Dating apps are still very young but are already delivering better results than hanging out in bars", he says.
by Sébastien Julian
See full article at L'Express
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Tinder Now Accepts Crypto Payments
ETHERUMWORLDNEWS - Feb 14 - Now the dating app Tinder accepts crypto payments thanks to Bitrefill. The ad was published a few days ago on Bitrefill's website. The cryptocurrencies supported are Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), Dash (DASH) and Dogecoin (DOGE).
by Jose Antonio Lanz
See full article at EtherumWorldNews
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