SENSORTOWER - July 3 - The top grossing dating app worldwide for May 2020 was Tinder with ~$65.3M in user spending. ~41.5% of Tinder's revenue was from the U.S, followed by 5.6% from UK and 5.4% from Japan. Bumble was the second highest earning dating app worldwide for May 2020 with close to $16M in gross revenue. The next top grossing app was Pairs, followed by MeetMe and Tantan.
929 posts categorized "Tinder"
Global App Revenue Jumps to $50B in the H1 2020
TECH CRUNCH - June 30 - Consumer spending on mobile apps grew significantly during H1 2020, in part due to the COVID-19, according to Sensor Tower. In H1, consumers spent $50B worldwide across the App Store and Google Play, up 23.4% from the H1of 2019. In addition, first-time app installs were up 26.1% YOY to reach 71.5B downloads. During the H1 2020, Tinder generated ~$433M in spending across both app stores, combined. However, this number does represent a decrease of ~19% YOY. It's unclear how much that decline is related to consumers' changing behavior and spending habits during the pandemic. TikTok was the most-downloaded app, the No. 2 and No. 3 apps were WhatsApp and Zoom, respectively.
| |
Dating Apps Pivot to Video
WALL STREET JOURNAL - July 1 - With social distancing recommendations and laws in effect across the country, meeting people online and developing relationships virtually has never been more popular. Georgia Wells, WSJ's technology reporter and Mark Brooks, CEO of the Courtland Brooks consultancy-agency explore what this shift means for the future of online dating.
| |
As Video Dating Soars, Diller's Match Spinoff Can Make Investors A Killing
FORBES - June 29 - Tinder is now the number one downloaded dating app worldwide, while products like OkCupid and PlentyofFish make up Match's 9.9M paid users up from 4M in 2015. The Spinoff of Diller's 80% stake in Match could not have come at a better time for the dating app company, as it expertly morphs into video dating. If successful, it will roll out its new-era live camera dates across the group's brands, as singles' desire for interaction grows. The transaction will allow IAC to clean its balance sheet by transferring all debt (~$1.9B) to the Spinoff and end up holding $2.9B in cash. Currently, Diller and his family collectively own a 6.9% stake in IAC. His personal economic stake in MTCH ensures that he has an incentive to keep the company’s growth prospects intact. With a ~5% stake post-Spin (considering a distribution ratio of ~2.37x), a large portion of his net worth will be tied to MTCH.
| |
Dating Apps in Balkan
BALKAN INSIGHT - June 29 - Like the rest of the world, the Balkans has seen a rise in the use of dating apps during the pandemic, with data showing the length of daily conversations is increasing. While Tinder is the most popular dating app across Europe, in Romania and Bulgaria it is Badoo that is used the most. Created in 2006 by Russian entrepreneur Andrey Andreev, Badoo now has ~450M users globally, with daily messages sent between users exceeding 350M. "Our data shows that more conversations are happening now, with increases of up to 35%," said Tristan Pineiro, Badoo's global head of communications. In other Balkan countries, dating apps are used more sparingly. One such place is North Macedonia, where the use of dating apps like Tinder are still frowned upon. For some, Instagram functions as a dating app instead.
| |
Tinder Is Making Its 'Orientation' Feature Global
MASHABLE - June 25 - Tinder users can identify as three of the following: straight, gay, lesbian, bisexual, asexual, demisexual, pansexual, queer, and questioning. Since launching a year ago in Australia in partnership with GLAAD, 62% of swipers have set an orientation, and one in five matches made identify as queer. Tinder also plans to expand its More Genders features on a global scale in the next few months.
| |
Tinder's Catfish Detector Is Now Available in the UK
ENGADGET - June 24 - Tinder's Photo Verification feature prompts a user to pose for two real-time selfies and uses AI to compare them with their existing pictures. If it's a match, they get a blue checkmark on their profile, which should provide some level of assurance that the person isn't a catfish. The feature has been available in select US markets since January, but starting today, it's rolling out across the UK, too.
| |
Tinder Changed Dating. Now, the 'Second Wave' Is Coming
SYDNEY MORNING HERALD - June 7 - Millennials are sometimes referred to as the "Tinder generation". According to Tinder, the app has been downloaded 340M times globally and it claims to be responsible for 1.5M dates each week. More than half of its users are aged 18-25. People are now more likely to meet their life partners online than through personal contacts. A 2017 Stanford University study of ~3K people found that ~40% of heterosexual couples met their partner online, compared to 22% in 2009. Changing usage patterns during COVID-19 have been interesting. The pandemic has accelerated a shift towards virtual dating that was already brewing. Bumble introduced its video chat function in mid-2019. Bumble's country lead for Australia, Lucille McCart, says it was originally introduced as a safety feature. During the pandemic, the number of video calls jumped by as much as 76%. "The future is being pulled forward," says Tinder's CEO Elie Seidman. "If six months ago you wouldn’t have done a date on video, well, today you'll try it."
| |
Tinder Will Stop Banning Users for Fundraising for Black Lives Matter
BUZZFEED NEWS - June 6 - Tinder will no longer ban people for using the app to fundraise for causes related to Black Lives Matter. The change comes as tens of millions of dollars have been raised for bail funds, Black Lives Matter, George Floyd's memorial fund, and many more causes protesting police violence against the Black community. Many of people got suspended or banned from the app for doing so, with no explanation as to why. And when Tinder tweeted on May 31 saying they'd donated an unspecified amount to Black Lives Matter, some of those who were banned were left confused at what they saw as hypocrisy.
| |
Tinder Is Supporting Women-led Businesses in India With Free in-app Inventory
ECONOMIC TIMES - June 5 - Tinder has offered up to $1M in free in-app advertising for eligible female-led businesses, to introduce them to an engaged and young audience and to help amplify their vision.
| |
Fed. Circ. OKs Tinder Win in British Telecom Patent Suit
LAW360 - June 5 - The Federal Circuit has backed a lower court's ruling letting Tinder's parent IAC out of a suit claiming it had infringed a British Telecommunications patent, agreeing with the earlier decision that the technology was too abstract for patent protection.
| |
Covid-19 Q&A With Ellie Seidman, CEO of Tinder
TIMES NOW NEWS - May 31 - Since the pandemic began, more & more people have started exploring virtual dating. Elie Seidman, CEO of Tinder spoke with Sonali Krishna, to discuss Tinder's upcoming 'Global Mode' feature, how people are mingling in the times of COVID & why during the time of social distancing, dating apps are the solution to boredom & loneliness. Watch the full interview only on ET NOW..
| |
Tinder Is Launching Prompts - Q&A Cards
DAILYMAIL.CO.UK - May 28 - Tinder has launched a new feature, called Promts, that allows users add question-and-answer cards to their profile. Prompts show a range of questions on subjects including pets, favourite songs and past-times on a user's profile, with their answer typed below. These cards will then appear on the app after a potential suitor has swiped through all the profile pictures added. Questions available will be updated regularly.
| |
Tinder to Allow People to Get Rid of Their Geography Filters Completely
THE VERGE - May 21 - Tinder will soon be testing Global Mode, a new option for daters to opt in to allow their profiles to show up around the world, regardless of where they live. They'll also be able to view and match with people who live in other countries. The feature sounds similar to, but is different from, Tinder's paid option Passport, which lets people select a location and swipe in that place. With Global Mode, people's profiles will populate throughout the world and it's free. The pandemic, Tinder says, pushed the company to speed up its timeline for getting rid of geographic filters.
| |
Coronavirus: Tinder CEO Says 'Dramatic' Changes to Dating
BBC - May 21 - Coronavirus has had a "dramatic" effect on the way people use Tinder, said CEO Elie Seidman. Tinder has been downloaded ~340M times since its launch in 2012. But the vast majority of its revenues come from just 6M subscribers who pay for the "gold" service. The rate at which it picked up those paying-users declined as lockdown struck. Mr Siedman says we might have to wait two or three financial quarters to see the full economic impact on Tinder, as the scale of the global crisis becomes clear.
| |