INVESTORS - July 19 - Match Group shares jumped 4.8% to 76.68 on the stock market today. The Match stock rally comes as the company reportedly explores new ways to monetize the Tinder app, possibly by bypassing the Google Play store on mobile devices. Match/Tinder is among the largest payers of app store commissions in the world. Federal regulators are reportedly looking into the Google and Apple online store policies.
767 posts categorized "Tinder"
Match Stock Jumps as Tinder Could Bypass Google
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Tinder Still Banning Transgender People
INDEPENDENT.CO.UK - July 18 - Tinder has dealt with accusations of banning transgender and non-binary users from the platform for years, with little controversy or backlash resulting among its 50M users. Transgender users have frequently spoken out about the issue, however. One woman sued Tinder last year after her account was removed shortly after including in her bio that she was a "preop trans woman." Several others said they had also been banned from the platform without any sort of recourse. Tinder released the following statement in 2017: "We stand behind our pledge to make sure no one is ever removed from Tinder simply because of their gender."
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Dating News Update - Bumble, Badoo, Jack'd and Tinder
OPW - July 16 - Ten years ago I tried an experiment doing video news updates from locations like Prague and Venice. They were a lot of work, and and way too long really. I think 2-3 minutes is about all the time you have, so here's a new experiment. Two Minute Tuesday News Updates. Please let me know your thoughts.
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Tinder and Other Companies Use GIFs to Push Ads on WhatsApp in India
TECH2 - July 11 - WhatsApp in India prohibits promotional content, restricts mass distribution of brand messages. Big brands like Zomato, McDonald's, Reebok, Tinder, among others are reportedly using branded GIFs and stickers to push ads on WhatsApp.
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Celebs Are Using Dating Apps for Promotions and It's Confusing Users
LA MAGAZINE - July 12 - Erin Gallagher was swiping on Bumble when a picture of her longtime crush, Blink 182 drummer Travis Barker, popped up. It seemed too good to be true but she noticed the blue check verification next to his name, so it had to be him. Erin swiped right and, to her surprise, it was a match. Erin had fallen for an expertly executed promotion. So is it ethical of a celeb to dangle a dating carrot in front of women on Bumble Date without the intention of actually dating? Tinder has taken heat in the past for promotions using celebrities.
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Tinder CEO Says He's Not Worried About Facebook
CNBC - July 12 - Tinder's position as an influential brand among young adults can help it withstand competition from Facebook, said Elie Seidman, CEO of Tinder. "I like our position. We're going to stay very focused on what we're good at," he said.
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The "Marriage Pact" - Dating Algorithm That Gives College Students One Match
VOX - July 11 - In 2000, psychologists Sheena Iyengar and Mark Lepper wrote a paper on the paradox of choice - the concept that having too many options can lead to decision paralysis. Seventeen years later, two Stanford classmates, Sophia Sterling-Angus and Liam McGregor, landed on a similar concept while taking an economics class on market design. "Tinder's huge innovation was that they eliminated rejection, but they introduced massive search costs," McGregor explained. "People increase their bar because there's this artificial belief of endless options." Sterling-Angus and McGregor had an idea: What if, rather than presenting people with a limitless array of attractive photos, they radically shrank the dating pool? What if they gave people one match based on core values (based on complex compatibility questions), rather than attraction? Their study called "Marriage Pact" focused on matching people with their perfect "backup plan" - the person they could marry later on if they didn't meet anyone else. It quickly became a viral phenomenon on campus. They've run the experiment two years in a row, and last year, 7,600 students participated: 4,600 at Stanford and 3,000 at Oxford. Next year the study will be in its third year, and McGregor and Sterling-Angus tentatively plan to launch it at a few more schools including Dartmouth, Princeton, and the University of Southern California. But it's unclear if the project can scale beyond the bubble of elite college campuses.
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Tinder Lite to Launch in Vietnam
THE VERGE - July 10 - Tinder Lite app is 25 times smaller than the main app, and while it maintains the core functionality, like swiping, it nixes more data-heavy ones, like the Feed. The idea is that Tinder Lite is faster, requires less battery life, and reduces data usage. For now, Tinder Lite users can't upgrade to a Tinder Plus or Gold subscription within the app, but the company says it plans to do so over time. The app will be available through Google Play in Vietnam in the "coming weeks" and will subsequently come to other areas in Southeast Asia and South America.
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Women Are Happier Than Men Being Single
PHILLIPINE DAILY INQUIRER - July 6 - A 2018 Tinder survey shows that "Women were more likely than men to say that they want to enjoy being single while they are still young." Contemporary researches actually found women are happier than men being single. Speaking at the Hay festival last May, Paul Dolan, a professor of behavioural science at the LSE and a best-selling author who does research on the measurement of happiness, said "The healthiest and happiest population subgroup are women who never married or had children." Meanwhile, it's the men who are more likely to benefit from marriage. He explained, "They take less risks, earn more money at work, and live a little longer."
by B. Del Rio
See full article at Phillipine Daily Inquirer
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App Revenue Tops $39B in H1 2019, up 15% YOY
TECH CRUNCH - July 4 - According to a new report from Sensor Tower, the iOS App Store and Google Play combined brought in $39.7B in worldwide app revenue in the first half of 2019, up 15.4% over the $34.4B seen during the H1 2018. However, at that time, the $34.4B was a 27.8% YOY increase. Apple's App Store continues to massively outpace Google Play on consumer spending, the report also found. In H1 2019, global consumers spent $25.5B on the iOS App Store, up 13.2% YOY. It is 80% higher than Google Play. #1 App Tinder pulled in ~$497M across the iOS App Store and Google Play, combined. That's up 32% YOY.
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The U.S. Dating App Market Is Peaking
THE MOTLEY FOOL - July 2 - Tinder surged in popularity in recent years. However, the market's growth will decelerate over the next three years, according to projections from eMarketer, as fewer new users sign up and users drift between existing apps.
Match Group is preparing for that slowdown with three key strategies: increasing its revenue per subscriber with new premium tiers, acquiring niche challengers like Hinge, and expanding into overseas markets.
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Not All Companies Are Cracking Down on Office Dating
MARKETWATCH - July 2 - Tinder introduced a dating policy for its employees this year that doesn't prohibit relationships between employees and their direct higher-ups. "We're a company focused on helping people make connections," said a Tinder spokeswoman. "We don't prohibit workplace dating, but there are restrictions when the relationship is between a manager and subordinate."
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To Win Over Asia, Tinder Is Trying to Shed Its Hookup Image
BLOOMBERG - Jun 28 - To win over Asia, Tinder is reinventing itself. In South Korea, the app is trying to shed its reputation as a hookup app - instead, it's selling itself as a place to find new friends. In university towns, new billboards have emerged for Tinder: "New Year, New Friends, New You." The way young Koreans have traditionally found romantic partners is sogaeting, where a mutual friend sets two people up on a blind date, or meetings where groups of friends all hang out together and pair off. Those familiar with Tinder's more transactional reputation in the West are bemused. "Tinder is so tied into American culture, the thought that it could hide its identity in Korea is kind of absurd," said University of Michigan Professor Fred Feinberg, who has studied the marketing behind online dating apps. Match's foray into Asia stretches beyond South Korea. Match CEO Mandy Ginsberg is betting big on this corner of the world, spending more money on marketing in Korea, India and Japan than anywhere else in the world, despite the Asia Pacific region only pulling in 12% of Match's revenue last year. She said this would increase to 25% by 2023.
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Cosmopolitan Is Launching a Branded Podcast With Tinder
DIGIDAY - June 26 - Tinder has approached Cosmopolitan, the women's lifestyle publisher, about "Single, Swipe, Repeat," a branded podcast about dating, hosted by Cosmopolitan relationships director Faye Brennan. Cosmopolitan was paid a flat fee to produce the show. While the publisher declined to comment on price, the going rate for a branded podcast typically begins in the high six-figure range, with more sophisticated productions costing over $1M. Cosmopolitan hopes "Single, Swipe, Repeat" will reach 78M millennials across platforms. Tinder was already a believer in branded podcasts. Back in 2016, the dating app hooked up with Gimlet’s brand studio, Gimlet Creative, to produce a similar show called "DTR," which ran for two seasons.
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Tinder Launches "Right to Love" Feature to Support the Equality Act
BUSTLE - June 25 - Members of the LGBTQ community still aren't protected from discrimination under federal law. But in an important move forward, the Equality Act was introduced in the U.S. House of Representatives and the U.S. Senate in March 2019. The bill passed the House in May and awaits approval by the Senate. Now, during Pride month, Tinder's #RightToLove feature encourages people to contact their senators in support of the Equality Act. Tinder's #RightToLove campaign, which includes a PRIDE Slide in New York City that will donate $10 from every trip down the slide to the Human Rights Campaign in support of the Equality Act, is a call to action to ensure everyone's rights are protected under the law.
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Half of Dutch Young Adults Use Dating Apps
NLTIMES - June 25 - Nearly half of Dutch between the ages of 18 and 34 are active on dating sites or apps like Tinder, Happn and Grindr. Just over half of all Dutch think that getting a date online is just as normal as using more traditional methods, according to a survey among 1K Dutch people by research agency Ipsos, and researched by Rutgers and the Volkskrant. In total, one in five Dutch have an online dating profile. Tinder is the most popular dating app, with 13% of Dutch using it, followed by Happn with 3% and Grindr with 2%.
by Janene Pieters
See full article at NLTimes
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Match Stock Rides Tinder App, Overseas Growth as Taboos Die Out
INVESTORS.COM - June 25 - Shares in Match have shot up 75% from a year ago despite Facebook moving aggressively into dating. Match stock popped 7.5% to 71.74 on the stock market today. With the gain, the company is trading less than 5% below a buy point of 75.38. The company gets nearly half its revenue from Tinder. Overseas growth in markets such as India, Japan, Taiwan and South Korea is key for Tinder and other products. In April, Match hired Ravi Mehta as its new chief product officer. Mehta had served as Facebook's product director for youth engagement. At Facebook, he helped develop Lasso, a competitor to the popular TikTok short video sharing app. Match is adding video to the Tinder app. Still, some analysts are cautious on the Match strategy. In May, Goldman Sachs analyst Michael Ng upgraded Match stock to neutral from sell.
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Tinder Celebrates World Pride With 30-Foot Rainbow Slide in New York City
NEWSWEEK - June 25 - For each person who rides down the "Pride Slide," Tinder will donate $10 toward efforts to pass the Equality Act. Adjacent to Madison Square Park on East 23rd Street, the "Pride Slide" was unveiled to the public on Monday. The 30-foot ride is meant to represent "the 30 U.S. states that still do not protect the LGBTQ community from discrimination.
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Tech Companies 'Must Take Responsibility' for Dating App Safety
IRISH TIMES - June 25 - Tech companies must take responsibility for the use of their apps by sexual predators and not leave it up to women to take extra measures to keep themselves safe, the National Women's Council of Ireland (NWCI) has said. "Women should be able to use dating apps without fearing for their safety," said NWCI director Orla O'Connor following the jailing of rapist Patrick Nevin. He was jailed on Monday for 12 years for attacking three women in the space of 11 days after meeting them on Tinder. Dublin Senator Catherine Noone called for all sex offenders to be banned from using dating apps for life, saying it was "common sense" to restrict these people from interacting with others online. "People should always take precautions on dating apps but they should also expect some level of security vetting when using these apps. By introducing measures that will ban individuals convicted of a sexual crime, we can begin to provide this level of security."
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Tinder's "Festival Mode" Is Now Live in Australia
HAPPYMAG - June 22 - Earlier this year, Tinder announced that a Festival Mode was set to be released for the Byron Bay festival, Splendour in the Grass in Australia. The festival feature is now active which means users will be able to switch on the feature on the app and add a Splendour badge to their Tinder profile. This will allow them to match with other festival goers throughout the event.
by Astari Mudana
See full article at HappyMag
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