PAPERMAG - Tinder has decided to address the peculiar "fish pic" phenomenon by announcing a ban on photos of men posing with fish. The trend, which primarily affects male users, has been an oddity on the dating app since its inception. Tinder reports that 92% of users are put off by these fish pics. Starting April 1, any photos violating this rule are expected to be removed, making Tinder the first "fish-free" dating app. Tinder's Head of Community Pictures, Sal Mon, stated that they are always listening to their members and that the fish pic trend needs to be addressed to improve the user experience.
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Tinder Bans Photos of Men Holding Fish
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Meta's LLaMA: the AI Wingman That Helps People Date on Tinder
SOFTONIC - Meta's LLaMA is an AI language model that was initially designed for AI research purposes, but was leaked online and is now being used by some people to generate profile bios and chat conversations on dating app Tinder. Computer engineer Alfredo Ortega made a bot available for users on his Discord server to interact with the AI, but the generated texts are of such simplicity that they may not be effective. The ethical implications of using AI to deceive someone in a dating context are also called into question.
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The Top Ten Things I Learned About Match, Tinder and Grindr at The Online Dating Investors Summit
OPW - The Online Dating (Investors) Summit was hosted by New Street Research (NSR) with assistance from Courtland Brooks. Institutional investors and Match Group / Tinder, Grindr presented. In addition Courtland Brooks had guests: 12 CEOs of leading dating companies. Mark Brooks interviewed the CEO of happn, Karima ben Abdelmalek in one session. Mark also interviewed a panel of notable CEOs, namely Joel Simkhai, Founder of Grindr and Motto, and Carsten Boltz, CEO of Online Personals Group, and Paul Rider, CEO of SALT.
Here are the top ten things I learned from the sessions with Match, Tinder and Grindr. CEOs
MATCH GROUP - Bernard (CEO) and Gary (CFO)
1. They are shooting for Hinge reaching $822m revenue in 2025, and $400m in 2023. Its around $300m now. Through global expansion and improved monetization.
2. They are rolling at HingeX at $50 a month. Hinge Plus, meanwhile, went down from $35 to $30/mo.
3. Malgosia Green (POF's former CEO) agreed to move to Asia and now heads Hyperconnect.
4. Bernard doesn't see a gap in management that requires a CEO for Tinder. He assumes both now, and will continue to do so.
TINDER
5. Claims more LGBTQ representation than any other general dating app. Has doubled in size.
6. The League inspired them to start experimenting with a $500+/mo pricepoint. Ran a smoke test and 30% are clicking through to check it out. 70% of those clicking through are under 30.
GRINDR
7. In summer 2022 they tried their first a la carte offering. 1 hour boosts were successful.
8. They will move away from ads. Currently 15% of revenue, but this will go down.
9. Ads are the thing users complain about most.
10. There is a massive tailwind for Grindr Internationally are more countries open up to them from a Government / legal perspective. i.e. more acceptance of LGBTQ
This event will happen again. Watch this space. Overall, it was a great initiative, with 18 leading CXOs in attendance, and ~40 institutional investors coming through to talk to us.
See the top news on Match Group
See the top news on Tinder
See the top news on Grindr
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Tinder Introduces Relationship Types and Pronouns to Attract Gen Z Users
TECH CRUNCH - Tinder is introducing new features, including a Relationship Types feature borrowed from Hinge that allows users to indicate the type of relationship they are seeking, such as ethical non-monogamy or open relationships. Tinder has made this change as 41% of Gen Z users are either open to or actively seeking non-monogamous relationships. Additionally, members can now display their pronouns on their profiles, with over 15 options available. These updates are aimed at attracting Gen Z users to fuel growth, as Tinder has been struggling to attract new users following the lift of COVID lockdowns.
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Tinder's Sign Language Guide to Help Deaf People Find Love on the App
DAILY STAR - Tinder has released a visual guide, in partnership with deaf twins Hermon and Heroda, to teach people basic British Sign Language (BSL) phrases for dating. The move coincides with Sign Language Week and aims to help deaf and hard-of-hearing people find love on the app. Tinder also revealed research showing that 71% of people would not feel confident dating someone who primarily used BSL as a form of communication. Deaf-led charity Deaf Action is offering introductory courses in BSL to support the campaign. The guide includes phrases such as "I like your smile" and "I'm glad we matched."
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Online Dating (Investors) Summit, in New York
OPW - New Street Research, assisted by Courtland Brooks, is organizing the Online Dating (Investors) Summit in New York tomorrow, Tuesday 14th March. 40-50 institutional and large-scale public company investors will be in attendance, along with a diverse group of public and private Internet dating company CEOs.
The CEO of Match Group, Bernard Kim, along with the COO of Tinder, Faye Iosotaluno, and CPO of Tinder, Mark Van Ryswyk will speak. The CEO of Grindr George Arison and CFO of Grindr Vanna Krantz will also be speaking.
Mark Brooks of Courtland Brooks (and OPW.news), will be interviewing a panel of private company CEOs, namely Joel Simkhai, the Founder of Grindr, and now CEO of Motto. Also Carsten Boeltz, the CEO of Online Dating Group, and Paul Rider, the CEO of SALT. Mark will then interview the CEO of happn, Karima Ben Abdelmalek.
This is a completely unique event and opportunity for large investors to meet and mingle with the CXOs of both the large online dating public companies and private dating companies to get a better sense of the challenges and opportunities for the dating industry.
Investors who are interested in joining future niche industry meetings and learning from New Street Research's independent analysis, please inquire with New Street Research.
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Melissa Hobley Puts Her Touch on Tinder's First Global Brand Campaign
MARKETING BREW - Melissa Hobley, CMO of Tinder and former CMO of OkCupid, has overseen Tinder's first global brand campaign called "It Starts With a Swipe," which aims to redefine the app as more than just a hookup site and to promote inclusivity and diversity. The campaign features colorful and dreamlike photography and taglines that celebrate love and diversity.
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A Securities Fraud Class Action Lawsuit Filed Against Match Group
BUSINESSWIRE - A securities fraud class action lawsuit has been filed by a law firm against Match Group, Inc. The lawsuit was filed on behalf of investors who purchased or acquired Match common stock between November 3, 2021, through January 31, 2023. The class period will end on May 5, 2023. The law firm accuses Match of failing to deliver Tinder's planned product initiatives and misrepresenting its business and operations. The firm encourages investors who suffered significant losses to contact them. The investors can either choose to do nothing and remain an absent class member or move the Court to serve as a lead plaintiff.
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Tinder Backs UK Government Campaign to Fight Loneliness
MASHABLE - Tinder is supporting the UK government campaign, Better Health: Every Mind Matters, to reduce the stigma of loneliness among young people. A survey by Tinder of ~1,000 18-25 year old singles found that "companionship" was the top "dating label" they are looking for when using apps. According to England's Community Life Survey 2021/22, 89% of 16-24 year olds have felt lonely at least once. Tinder users in England will see in-app messaging about resources on the National Health Service's Better Health: Every Mind Matters Loneliness page, and a series of influencers will talk about loneliness. The partnership aims to reach more young people with information and resources to help alleviate loneliness.
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Tinder Clarifies Essential Dating Terminology for Australian Users
TINDER PRESSROOM - Tinder has launched its first Dating Dictionary in Australia to help bridge the generation gap in dating language. ~60% of 18-25 year olds in Australia speak a different language than their parents when it comes to dating, so the dictionary is designed to help decode the love language of young daters throughout the country. Beyond dating terms, Tinder has also worked with local dating and sexperts to collate tips on dating in this modern age.
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Tinder Launches "It Starts With a Swipe" Campaign
TINDER PRESS ROOM - Tinder has launched a new global brand campaign called "It Starts with A Swipe" aimed at celebrating the diverse range of relationships available on the app, from casual hookups to long-term relationships. The campaign aims to challenge everything people have thought about Tinder, including hook-up perception. Recent data shows that long term relationships are Tinder members number 1 Relationship Goal, with 31% of Gen Z members looking for a long term relationship and only 14% looking for a short-term connection.
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The Dating App Revolution Has Hit Japan
JAPAN TIMES - In a recent survey of 20- to 40-year-olds in Japan, 80% of unmarried men and women said they wanted a relationship. But a majority of that number, 55%, said they were moderately or very passive in their approach to dating. In addition to internationally known apps such as Tinder and Bumble, popular Japanese dating apps include Omiai, Pairs, Tapple and YYC (in order from least to most casual). Despite their popularity, users still report complaints about the dating app method in Japan. Men lament getting regularly stood up, and women describe a frequent expectation of sex on the first date that can sometimes turn aggressive. Both men and women have also complained about ghosting. "72% of Tinder members say they want to meet someone who understands exactly what they're looking for," says Kyo Cho, the country manager at Tinder Japan. To address that, Tinder recently introduced a "Relationship Goals" tab for user profiles that lets them display what they're looking for, with the options of "long-term partner," "long-term, open to short," "short-term, open to long," etc.
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Tinder Rolls out New Safety Features, Including an Incognito Mode
TECH CRUNCH - One of the new features is called "Incognito Mode" and is a step up from fully hiding your profile. Members can still swipe, but only those whom they've Liked will see them in their recommendations. The feature is designed to allow users to control who sees them while scrolling through profiles on Tinder. Incognito Mode is a premium feature available for Tinder+, Gold and Premium members. Tinder is also launching a new "Block Profile" feature that allows users to choose who they want to see on Tinder. In addition, Tinder is making it easier for users to report bad behavior by introducing "Long Press Reporting", which lets people tap and hold offensive messages, launching the reporting flow directly in the chat. Last, Tinder is updating its "Does This Bother you?" and "Are You Sure" prompts to include more language that it classifies as harmful.
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Love You on Tinder. On Hinge, Not So Much.
NEW YORK TIMES - With many dating apps available to suit virtually any preference, each with its own unofficial norms and expectations, it's no surprise that users modulate their personalities from one dating app to the next. Whereas an app like Hinge incentivizes leading with details that suggest users are serious about finding a relationship, an app like Feeld welcomes those who put their kinkiest foot forward. Users adjust accordingly. David Coursi, a 29-year-old copy editor at an advertising agency, said that he almost had a missed connection with one woman he first matched with on Tinder - until she found him to be more appealing on Hinge.
by Gina Cherelus
See full article at New York Times
See the top news on Tinder
See the top news on Hinge
See the top news on Feeld
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Key Findings About Online Dating in the U.S.
PEW RESEARCH - A new report from Pew Research Center explores the upsides and downsides of online dating by highlighting Americans' experiences and views. Here are 12 key takeaways.
- 3-in-10 U.S. adults have used a dating site or app.
- Online dating is more common among younger adults.
- LGB adults are more likely than their straight counterparts to say they have ever used a dating app (51% vs. 28%).
- Men are somewhat more likely than women to have tried online dating (34% vs. 27%).
- Adults who have never been married are much more likely than married adults to report having used online dating sites or apps (52% vs. 16%).
- There are no significant differences in the shares of adults who report ever using an online dating platform by race or ethnicity.
- Tinder tops the list of dating apps the survey studied and is particularly popular among adults under 30.
- Online dating users are somewhat divided over whether their experiences on these platforms have been positive or negative.
- 35% say they have ever paid to use one of these platforms - including for extra features - but this varies by income, age and gender.
- Those who have ever paid to use dating sites or apps report more positive experiences than those who have never paid.
- Women who have used online dating platforms in the past year are more likely to feel overwhelmed by the number of messages they get, while men are more likely to feel insecure about a lack of messages.
- 42% say online dating has made searching for a long-term partner easier.
by Emily A. Vogels & Colleen McClain
See full article at Pew Research
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