TECH CRUNCH - Nov 13 - These same options have been live in the U.S. since November 2016, when Tinder added options for transgender and gender non-conforming people. Tinder says it's expanding its support team and educating its staff about the issues that these communities face in India. Additionally, Tinder is inviting back users who were banned after being unfairly reported by others due to their gender. They will be able to email the company with a link to their Facebook profile in order to have their request reviewed by Tinder's team, in order to be let back in.
636 posts categorized "Tinder"
Tinder to Roll Out Expanded Set of Gender Options in India
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Dating Apps Turn to AI to Help Users Find Love
AGENCE PRESSE-FRANCE - Nov 9 - The online dating sector is turning to artificial intelligence (AI) to help arrange meetings in real life and act as a dating coach. These new uses for AI - the science of programming computers to reproduce human processes like thinking and decision making - by dating apps were highlighted at Web Summit in Lisbon. eHarmony is developing an AI-enabled feature which would nudge users to suggest meeting in person after they have been chatting in the app for a while. "There is a lot of activity on dating apps but by and large there is not a lot of dates," said eHarmony CEO Grant Langston. "Guys don't know how to ask. It's astounding really how many people need help and we think we can do that in an automated way." British dating app Loveflutter plans to use AI to analyse chats between its users to determine their compatibility and suggest when they should meet. "We will ping a message saying 'You are getting along really well, why don't you go on your first date'," said Loveflutter co-founder Daigo Smith. Tinder founder Sean Rad said AI would "create better user experiences" and predicted iPhone's Siri voice assistant would in the future act as a matchmaker. An entirely voice-operated dating app called AIMM which uses AI to mirror a human matchmaking service is already being tested in Denver where it has ~1K users. Badoo is now using AI and facial recognition technology to let users find a match that looks like anyone at all, including their ex or a celebrity crush.
See full article at The National
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Sean Rad On Tinder Innovation, And Suing Match
OPW - Nov 8 - Sean Rad spoke at Web Summit yesterday. Here's the OPW.news 4 minute highlight video. Sean talks about:
- getting demoted
- Tinder innovation by cross-examination
- suing Match Group
Post by Mark Brooks, CEO IDEA
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Tinder Doubles Down On Its Casual Nature
TECH CRUNCH - Nov 8 - Tinder has never really shaken its reputation as a "hook up" app, instead of one designed for more serious dating. Now, it seems Tinder is planning to embrace its hook up status. According to Match Group CEO Mandy Ginsberg, Tinder is launching its first-ever brand marketing campaign that will promote the "single lifestyle" with billboards and other digital initiatives. "The market defined the brand, versus the business defining the brand," said Ginsberg, referring to its "hook up app" reputation. The company will also invest more in Hinge going forward. Ginsberg said Hinge will help the company to address the "previously underserved" audience of 20-somethings looking for a serious relationship. The plan is to make Hinge the anti-Tinder, then pull in users as they exit Tinder in search of something real.
by Sarah Perez
See full article at Tech Crunch
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Tinder Co-Founder: Siri Might Become A Matchmaker Soon
WEBPRONEWS - Nov 8 - Tinder Co-Founder Sean Rad, in an interview on stage at the Web Summit in Lisbon, Portugal, said that he thinks that as the technology of AI advances that Siri might become a matchmaker soon.
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Tinder Now Has 4.1M Paying Users, Expects $800M In Revenue This Year
TECH CRUNCH - Nov 7 - Match Group surpassed analyst's forecasted revenue of $437M, reporting Q3 revenue of $444M, a 29% increase YOY. Match says it expects to bring in a total of $1.72B in annual revenue. Despite positive earnings, the company's 4Q outlook failed to satisfy Wall Street. Match said it expects $440 - $450M in revenue in Q4, falling short of the $454.5M analyst estimate. Shares of Match sank 10% in after-hours trading as a result. Year-to-date, Match's stock is up ~60%. Tinder continues to be Match's growth engine, responsible for half its paid users and half its projected annual revenue. Tinder is expected to bring in $800M in revenue in 2018. Hinge, another app-based dating service acquired by Match in June, is on its way up. Match says it's seen a 5x increase in downloads since it first invested. Match also announced that it would, for the first time, issue a special cash dividend of $2 per share on Match Group common stock and Class B common stock, to be paid out on Dec. 19.
by Kate Clark
See full article at Tech Crunch
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Tinder Study: Millennials And Gen Z Value Respect, Independence And Loyalty
ET BRAND EQUITY - Nov 5 - Millennials and Gen Z value respect, independence and loyalty in a partner, reveals a new Tinder study. 70% of women ages 18 - 35 place the highest value on finding a partner who respects them for their choices and who they are. Loyalty was also important for women, and 68% of them surveyed unanimously agreed. As for men, the most important quality that they looked for in a partner is loyalty (56%). The third quality that 64% of women and 51% of men surveyed seek in their partners is independence.
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Sex Workers Say That Tinder Is Shutting Down Their Profiles
BUZZFEED - Nov 4 - Soliciting is banned on the app, but sex workers say that even when they make clear they are only using Tinder for dating their profiles get taken down. They said they had mentioned in their profiles that they were sex workers – but only because they wanted to be up front with people who they matched with. Tinder may be shutting down sex worker profiles to avoid falling foul of Trump's SESTA/FOSTA legislation. In April, President Donald Trump signed a bill made from a combination of the Stop Enabling Sex Traffickers Act, or SESTA, and the Fight Online Sex Trafficking Act, known as FOSTA, which gave law enforcement officials sweeping new powers to go after internet platforms used by traffickers, including making those platforms liable for the content that users publish.
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Barry Diller On the Internet Revolution: Really Young, Truly Radical, Very Troubled
WEBPRO NEWS - Nov 3 - Barry Diller, Chairman and Senior Executive of IAC and Expedia, recently reflected on the relative youthfulness of the Internet and areas which are still ripe for entrepreneurs. IAC owns Tinder and Match. People forget that the Internet revolution is still really young, only 22 or 23 years. It took 10-15 years just to get up enough bandwidth to actually have rich media being served through it. We are really at the very earliest stage of this.
Part 1
Part 2
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Millennials Are Taking Their Get-out-the-vote Efforts To Tinder.
WASHINGTON POST - Nov 3 - Emily Myers has been kicked off Tinder. She was trying to register people to vote. But sending spam, campaigning or nudging people toward external websites is not allowed on Tinder. And after several days of swiping and messaging men that they should visit Vote.org to check on their registration status, Myers discovered her Tinder account was locked. Discussing political opinions with a potential mate "used to be so unsexy," says Kei Kawashima-Ginsberg, director of CIRCLE, the Center for Information and Research on Civic Learning and Engagement at Tufts University. "Now it's almost uncool to talk about unpolitical things. If you're not voting and you don't have that 'I voted' sticker, it's embarrassing." It could also keep you from getting a date. Voter turnout in midterm elections is typically low, especially among young people. In 2014, ~20% of Americans ages 18 to 29 cast a ballot, according to data from CIRCLE. For the upcoming midterms, CIRCLE notes that 34% of 18-to-24-year-olds say they're "extremely likely" to vote.
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The Tinder-Bumble Feud: Dating Apps Fight Over Who Owns The Swipe
WFSU - Oct 31 - In dueling lawsuits, Match, which owns Tinder, alleges that Bumble stole Tinder's intellectual property. Bumble says those claims are bogus, designed to drive down Bumble's worth and "poison Bumble in the investment market," according to Bumble's lawsuit. One of the central questions revolves around Tinder's patented system for connecting people over the Internet. The matching is based on mutual interest, as expressed through a swiping motion. It's a real patent. But Bumble says it shouldn't be. Patents are supposed to cover inventions, not abstract ideas. Design a machine that does something, and you can patent it. Have an general idea, an overall concept? No patent. "You don't get a patent for saying 'cure dementia with a drug.' You have to say what the drug is," explains Daniel Nazer, a staff attorney at the Electronic Frontier Foundation. But in the Internet era, people discovered they could get a patent for an otherwise abstract idea as long as they tied it to an existing technology.
by Camila Domonoske
See full articl at WFSU
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Dating App Divorces Are On The Rise
THE TELEGRAPH - Oct 30 - According to a recent study of European and American online dating users by Erasmus University in the Netherlands, 25% of users on Tinder come with many, sometimes hidden, strings attached. Figures for the U.K. are unclear, but Elisabeth Timmermans, the lead researcher, says data from the U.S. suggests that over half of users there are already in a relationship. The Erasmus study found that "non-single" Tinder users "report a higher number of romantic relationships, French kisses, one-night stands, and casual sexual relationships with other Tinder users compared to single Tinder users". Narcissism and Machiavellianism were positively associated with using Tinder for an ego-boost.
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Tinder Preps Programmatic Ad Partnership With Google
DIGIDAY - Oct 29 - Tinder is going to sell programmatic advertising using Google's ad tech. Advertisers will be able to buy impressions from the ad server at a fixed price with programmatic guaranteed deals or buy from private marketplaces. Tinder is testing the partnership now and plans to roll it out by the end of the year, said Peter Foster, GM of global advertising and brand solutions at Match Group. The move is similar to one Tinder launched with Facebook last year to sells ads on the social network’s in-app ad network. Unlike Google or Facebook, Match Group's business isn't ad-driven - ~3% of revenue came from ads in the Q2 2018. The rest came from paid subscriptions.
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What Tinder Is Doing To Mating Habits
THE PRINT - Oct 26 - It turns out that unpleasant experiences on Tinder are far fewer than happy dates. This could be because of our mating instincts from centuries ago. A 2017 study found that Tinder kick-starts our inherent evolutionary mating habits. A team of psychologists at the University of Aberdeen have found that men often swiped right to select women based on physical attractiveness, while women swiped right on men who scored higher on intelligence, career, and financial stability. These selection habits closely mimic survival strategies from centuries ago. But while we might be led to think that a "hook-up app" like Tinder was not made keeping long-term relationships in mind, it does in fact lead to those long-term, stable relationships. It turns out that counter-intuitively, making quick judgments under short seconds of evaluation actually might be making us choose better.
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Tinder Seeks Arbitration In Ex-Worker's Sex Harassment Suit
LAW360 - Oct 25 - Tinder asked a California federal judge on Wednesday to force a former employee to arbitrate her claims accusing the company of sexual harassment, arguing that she signed a binding arbitration agreement while she worked there. Elizabeth Sanfilippo was a brand marketing manager at Tinder from Sep 2016 to July 2017 when she says she was fired after experiencing sexual harassment. She filed suit against Tinder in August. But Tinder said the lawsuit is not appropriate, citing a mutual arbitration agreement that Sanfilippo signed in Jan 2017 while still an employee at Tinder after the company was acquired by Match. Tinder said Sanfilippo was fired for "legitimate, business and non-discriminatory reasons."
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Tinder Is About To Have Its Best Winter Yet, According To Usage Data
THINKNUM - Oct 25 - Ever hear of "cuffing season"? It's based on the notion that humans tend to look for mates to cuddle up with as the weather gets colder, manifesting in an uptick in dating activity. This graph represents Tinder's monthly users rank via Facebook login. Its usage spikes clearly occur just before Christmas. But this year, Tinder saw a major swell in popularity over the summer when it was, for the first time in its history, the 2nd-most used app on all of Facebook at the end of July. So Tinder is about to roar back to its best Christmas ever. by Joshua Fruhlinger
See full article at Thinknum
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Cheats Spark More Interest On Tinder
SUNDAY TIMES - Oct 21 - 25% of the dating app's users are in long-term relationships, say researchers. "A lot of people use Tinder while in a committed relationship," said Elisabeth Timmermans, a social scientist based at Erasmus University in the Netherlands, whose study of online dating included users in Europe and the US. Timmermans and her colleagues studied the dating habits and lifestyle of 1,482 Tinder users and asked them to take personality tests to see if genuine singles were any different from cheats. Individuals scoring high on psychopathy were more likely to use Tinder "in order to create a target-rich mating environment", says the study, published last week in the journal Computers in Human Behaviour. Also, attached men on Tinder are often just seeking approval. Only 50% of them reported having sex with a Tinder partner. All women who were using dating apps while in a committed relationship reported engaging in sexual intercourse [outside the relationship]," reported Timmermans and her colleagues.
Q&A With Mark Brooks
Sunday Times: Is the industry aware and concerned of the very high proportion of non-singles using the dating apps?
Mark Brooks: Yes, absolutely. They tend to lurk and 'test the waters.' I think when Ashley Madison started to come on the scene they sucked up many of the marrieds, and gave them a better home.
ST: Do you warn users about this?
MB: Some dating apps require Facebook login, and when they see status is married, they don't allow them in. Hinge used to do this for example. But most dating apps make no attempt to sift out marrieds. It comes with the territory to some extent, but it would be great if dating services did more to protect the interests of those who do not want to meet marrieds.
ST: The research suggests that the non-singles using Tinder are nastier people and should be treated with caution. Is this fair?
MB: Nastier is a strong but apt word. I think marrieds who are on Tinder are renegade. They're going to naturally have character traits that lead them to sign up and mislead singles. But many of the marrieds are mostly there to prop up their egos to see if they've still got game.
ST: The research also warns that such apps are designed to be addictive. Do you accept this?
MB: OMG! Absolutely. Tinder was definitely designed to be highly addictive and game-like. It was spawned on campus and the creators tried to steer clear of dating nomenclature. It was and still is a game.
ST: What are the benefits of using apps like Tinder for a) singles b) non-singles?
MB: It's a great starting point. But I think singles tend to need for more, and that's the brilliance of Match acquiring them. People will tend to want more, and upgrade to other dating apps, like Match.
ST: Is there any evidence that single people meeting via apps like Tinder are likely to have better quality relationships because they have effectively already been matched?
MB: There should be, but I see little compelling research. Dating apps seek to improve on the real world, and I think they do. But they do not meet their potential. We're leaving a lot of value on the table IMHO.
ST: Have you any stats on the numbers of longer-term relationships resulting from meeting on Tinder?
MB: I wish. That would be golden. I know of no longitudinal studies on the subject alas. eHarmony made some attempts in the past, but I've not seen anything emerge from Tinder yet.
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Dating Now Dominates The UK's Top Grossing Lifestyle Apps
ELITEBUSINESS MAGAZINE - Oct 21 - "Online dating used to be an absolute mystery, even at times a socially ostracised behaviour," says Robyn Exton, founder and CEO of HER, the app for lesbian, bisexual and queer people. "According to Statistic Brain, one fifth of all current committed relationships began online," Exton says, while calling it "normative." A 2017 study from TSB, the bank, found dating pumped £14.5B into the UK economy and dating apps accounted for ~£11.7B of the sum. As of Oct '18, dating dominates the UK's top grossing lifestyle apps on the App Store, accounting for half of the top ten, according to App Annie. Tinder, Bumble and happn also account for the top three grossing lifestyle apps on Google Play. According to Didier Rappaport, CEO and co-founder of happn, the location-based dating app that crossed the 50M user milestone in June 2018. Despite the various players entering the market, the pay-off is growing alongside it. App Annie revealed on Valentine's Day 2018 that the global consumer spend on dating apps on the App Store and Google Play had risen by 95% YOY between 2016 and 2017.
by Zen Terrelonge
See full article at EliteBusiness Magazine
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Mobile Operator Three's New Push Is Using Snapchat, Instagram And Tinder
DIGIDAY - Oct 19 - Three, the U.K.'s smallest mobile network, will run platform-specific promotions on Snapchat and Tinder over the next three months. Tinder will feature profiles for Henry VIII and his six wives, who all appear in its latest ad.
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App Store Revenue 93% Higher Than Google Play In Q3: Report
MOBILE SYRUP - Oct 12 - Global consumer spending on Apple's App Store and Google's Play Store totalled $18.2B in Q3 2018, according to a new report from mobile analytics firm Sensor Tower. This is a 22.7% YOY increase. The App Store generated ~93% more revenue than the Google Play Store during Q3 2018. Netflix was the top-earning non-game mobile app for the third consecutive quarter, bringing in an estimated $243.7M across Android and iOS worldwide. Dating app Tinder and China-only streaming app Tencent Video were the second and third highest grossing apps worldwide, respectively. Sensor Tower's full report can be viewed here.
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