THE SUN - AI will transform the way people around the world find their matches online, according to Christopher Gulczynski, one of five Tinder's founders and the CEO of the social media platform Niche. "People are hungry for more quality interactions rather than quantity," he said, adding that Tinder and Bumble are more focused on the latter. People could soon carry their online profiles in a chip that would work like a digital wallet. AI could then be used to match people based on factors such as the networks they are in or the hobbies they enjoy.
1,173 posts categorized "Tinder"
AI Will Transform Online Dating
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Tinder Has Created a Collection of Healthy Dating Guides
MASHABLE - Tinder has launched a series of "healthy" dating guides in collaboration with No More, a global non-profit dedicated to eradicating domestic violence and sexual assault. Some guides examine potential red flags, while others look into how to approach the subject of sex and intimacy. There's a range of information about going on an in-person date safely and maintaining respect throughout the dating process. The content is available on No More's website and will be found in-app on Tinder starting on November 26th for two weeks. This will appear via a swipe card redirecting Tinder users to No More's site.
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The Rise of Blind Dating Apps
THE GUARDIAN - More and more online daters are choosing to start conversations without vetting each other's profile pictures. Blindlee is a blind dating app that hosts three-minute blurred video calls between users who match each other's criteria. In-app popups offer ice-breaker prompts and, as time goes on, the option to gradually unblur the video image. After three minutes, the app asks participants if they want to continue the conversation - if they both say yes, only then will it create a match and conversation can continue. The app launched in 2019 but experienced a boom during the pandemic. S'More is another relative newcomer to the online dating market, where users' photos are obscured until 15 messages have been sent back and forth. "70% of the conversations continue after photos have been revealed," says S'More's CEO, Adam Cohen-Aslatei. The app launched in June 2020 in the US, where it has 400K users and is the country's fastest growing dating product. A UK launch is imminent. Tinder also added a "Fast Chat: Blind Date" feature this year.
by Leah Harper
See full article at The Guardian
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A Dating App Subscription Isn't a Bad Idea at a Time of High Inflation
QUARTZ - Like Match, Bumble is set to report an uptick in paying users. Tinder, which accounts for the lion's share of Match's 100M active users, posted a 6% growth in revenue and 7% increase in paying users. Bumble is expected to post a rise in Q3 revenue driven by a surge in paying users. The apps, which weathered the pandemic just fine, don’t seem to be shaken by economic woes either.
by Ananya Bhattacharya
See full article at Quartz
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Is It Profitable for Dating Apps to Assign Women as Their Head?
ED TIMES - Up until last year, the two most influential dating apps, Tinder and Bumble, were both headed by women. While Whitney Wolfe Herd is currently the CEO of Bumble, Tinder was run by Renate Nyborg until August 2, 2022. Both the female CEOs of the online dating world are targets of media sensationalism. Renate Nyborg became an example for the users of Tinder after she found her husband on the app. She is celebrated as the first female CEO of Tinder, and a write-up in Fortune Magazine calls her "the ultimate testament to Tinder's ability to create healthy, long-term relationships." Under her chairmanship, Tinder won several awards, which include the award for Best CEO for Diversity, and it was categorized as one of the most innovative companies by Fast Company in 2022. However, she was let go of her post within a year.
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Match Could Gain From Hinge's Sustained Growth and Tinder Recovery
BENZINGA - Match Group said Q3 revenue increased 1% YOY to $810M, which beat average analyst estimates of $795M. Paying users increased 2% YOY to 16.5M. Match Group plans to focus on Tinder growth as it heads into 2023. Match Group expects Q4 revenue to be between $780M and $790M. Keybanc analyst Justin Patterson views Match as an improving execution story that should benefit from sustained growth at Hinge and a recovery in Tinder. He views 2023 guidance for 5-10% revenue growth and at least flat margins as reasonable.
by Anusuya Lahiri
See full article at Benzinga
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Match Group Q3 Financial Results
MATCH GROUP - Q3 revenue grew 1% YOY to $810M. Operating income was $211M, down 5% YOY. Payers increased 2% to 16.5M, up from 16.3M in Q3 2021. Tinder direct revenue grew 6% YOY, driven by 7% payers growth to 11.1M. All other brands collectively had a direct revenue decline of 5% YOY driven by an 8% payers decline. Hinge revenue grew ~40% YOY.
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Indian Dating Apps Take on International Rivals
AFAQS - Though the end goal is the same - to find a partner, maybe get married, Indian and international dating apps are positioned distinctly. When it comes to advertising and marketing messages, Tinder and Bumble focus on the fine nuances of relationships, such as compatibility and consent. Whereas local dating apps like QuackQuack and Aisle have simpler messaging - focussing on finding a life partner. Aisle takes cheeky digs at Tinder and Bumble in its campaigns that highlight that it is not a 'casual' app at all. Tinder and Bumble tend to focus more on urban audiences. A Tier-II or III audience may not even understand the ads. 70% of QuackQuack's users now come from Tier-II and III cities, and there's an 11% increase in the app's female user base. The company has been around for 12 years now but, thanks to the smartphone boom and cheaper Internet access, it has added 10M users over the last two years alone.
by Aishwarya Ramesh
See full article at AFAQS
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Tinder Is Launching Tinder Uni in the UK
MASHABLE - Tinder Uni can only be accessed by students with a uni email address (ending in ac.uk), and users will have to confirm that email address in order to gain access to the feature. Per Tinder research, 53% of graduates in the UK met a current or previous partner while studying and 62% of those are still with that partner. Tinder has launched similar features in other countries, namely Tinder U for U.S. college kids.
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Highest Earning and Most Downloaded Apps in September
DIGITAL INFORMATION WORLD - Tinder is the highest earning app on Android's Google Play, earning $5M in September. In the iOS store, Tinder holds 4th position, followed by Bumble, earning $39M and $29M in Sep respectively.
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Tinder Launches 'Election Center' Tool to Encourage Users to Vote
THE DRUM - 63% of singles 18 to 25 find info on ballots overwhelming. Tinder partnered with BallotReady to launch a new 'Election Center' tool in the Tinder's 'Explore' page. Singles can register to vote, locate polling stations and see local ballot measures.
In 2020, Grindr launched its 'Voting is sexy' campaign. After the Roe v. Wade ruling, Tinder added an option for singles to disclose if they are pro-choice or not on their profile and a promotion to support Bansoff.org, a campaign for abortion rights. In September, Tinder launched an initiative to support the "Respect for Marriage Act," for same-sex and interracial marriage federal government recognition.
by Audrey Kemp
See full article at The Drum
Mark Brooks: What do you think of this? An overstep for dating apps, or good civic duty (and sound brand-building)?
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Dating Apps Test the Price of Love
WALL STREET JOURNAL - A decade into the dating-app era, many apps have switched from free to "freemium" models, offering paid subscriptions and a la carte features that are meant to improve the odds of finding a match. The most popular dating apps all offer paid memberships that can run from $12 a month to $600 a year. Dating app executives say that while paying isn't necessary to find a match, paid features can help users save time and find connections more easily. The free version of Hinge has a limit on the number of likes each user can send and displays blurred photos. The paid version offers users unlimited likes and clearly displays the profiles of users who like them. Another common add-on is a "boost," where a user's profile is shown to more people in a set period. Tinder has 10.9M paid users to date and is currently at work on a new paid feature, says Faye Iosotaluno, the company's COO.
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Tinder Celebrates National Dog Week
TECH CRUNCH - Tinder is partnering with dog rescue shelters across the U.S. to celebrate National Dog Week and give Tinder users the ability to add a shelter dog to their profile photo. National Dog Week is over on September 24, but Tinder's users can use the filter until October 20. Based on a 2021 survey, 60% of respondents are more tempted to swipe right on someone that has a dog in their profile photo. Tinder also stated that "Dog Lover" is among the top 10 most selected "Interests" added to Tinder profiles.
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More Singles Turn to Dating Apps, But Inflation Puts Dent in Plans
ZENGER NEWS - A survey by Dating.com found that online dating sites worldwide are attracting 12M new users annually, with ~70% of global singles using online dating services. Yet as online dating app usage has increased, dating behavior in a post-COVID world means people face higher costs when arranging face-to-face meetings. "Two out of three say that cost is an important factor when deciding what to do on a date," said Logan Ury, director of relationship science at Hinge. 41% surveyed Hinge singles reported they were more concerned with dating costs now versus a year ago. Gen Z is more likely to feel cost pressures. In Japan, in a survey of 50K people, Eureka, which owns the dating site Pairs, found that 59% of respondents stopped looking for partners or ceased dating, due to COVID. Online dating site subscribers worldwide spent $4.2B in subscriptions in 2021, up 30% over 2020, according to App Annie. Of the online sites, Tinder is the global market leader, with $1.35B in revenues in 2021.
by Charles Epstein
See full article at Newsweek
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Hundreds of Dutch "Women" on Tinder Redirect Men to Expensive Chat Scam
NL TIMES - A new study by the news program Pointer showed that hundreds of Dutch female profiles on Tinder are fake. Many of the scam profiles are real people who try to get Tinder's actual users to sign up on various dodgy matchmaking websites which require payment per instant message sent. Tinder said it detected and deleted the fake profiles.
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