TECH CRUNCH - Tinder is updating its profiles with new features to enhance user interaction and make starting conversations easier. These updates include conversation-starting prompts, personalized quizzes, and basic info tags on interests and lifestyle. Additionally, Tinder introduces a dark mode setting and updated animations, including a new "It's a Match!" screen. Users can also report specific content within these new sections for improved safety.
1,259 posts categorized "Tinder"
Tinder Redesigns Profile Pages With Prompts, Info Tags and Quiz
| |
Match Group's "Are You Sure?" Feature to Expand to Millions of Users Across Match, Stir, OurTime & More
PR NEWSWIRE - Match Group is introducing its anti-harassment feature "Are You Sure?" (AYS?) to users across several platforms, including Match, Stir, OurTime, BLK, Chispa, and Upward, with Hinge planning to adopt it next year. Initially launched on Tinder in 2021 and later on Plenty of Fish and Meetic, AYS? has prevented ~500M potentially problematic or harassing messages by prompting users to reconsider their words before sending. The feature, which uses automated tools to flag potentially harmful language, has led to an 84% decrease in triggering on Plenty of Fish, showing its effectiveness in changing user behavior. The feature is available in 18 languages and is part of Match Group's efforts, including an upcoming "Respect Before Swiping" campaign, to promote respectful interactions and boundaries on its platforms.
| |
In the Age of Online Dating, Is Matchmaking Making a Comeback?
GLOBE AND MAIL - Matchmaking services range up to $9k and higher. Matchmakers have been playing cupid since ancient times. Online dating eclipsed them. Reality TV shows such as Netflix's Indian Matchmaking convinced viewers that matchmakers may be the way to find love today, even when dating apps offer love at their fingertips. Now, others such as Jewish Matchmaking and Match Me Abroad are following suit. They offer the guidance of a real person - coach, expert, cheerleader.
In October, Tinder introduced Tinder Matchmaker, letting friends suggest matches. Single to Shaadi serves South Asians and is based in U.S.A. Pat Wright, is a matchmaker in Calgary, and points to personality. "I know all of my clients extremely well. We talk to them all the time". Clients call her back, not e-mail or text, after a first date so they can explore how it went.
by Keena Al-Wahaidi
See full article at Globe and Mail
Mark Brooks: Matchmakers charge a premium for layering in coaching services. They get to know their clients best after they've seen them go through multiple dates and they've heard their feedback. They are then able to form a better sense of who the client is and what they really appear to want, along with the idiosyncracies and true character. Matchmakers excel at providing pre-date preparation (i.e. selling the couples on each other) and post-date feedback (i.e. hearing their gripes). Matchmakers suffer for generally lacking choice, so the best matchmakers will network with other trusted matchmakers and share their inventory of clients for matching. btw, I own Matchmaker.com and we're building it to solve these problems. Watch this space. We're fascinated by matchmakers and matchmaking.
| |
Tinder Partners With The Beaches to Promote New Matchmaking Feature
THE MESSAGE - Tinder Canada has partnered with Toronto indie band The Beaches to promote its new Matchmaker feature. The feature lets friends and family suggest potential matches by sharing a unique link, but they can't chat or match on behalf of the user. The promotion includes influencer content, in-app ads, press outreach, and a contest. The campaign, which is one of Tinder's major efforts in Canada, ties in with The Beaches' new album "Blame My Ex." It emphasizes self-discovery and romantic experiences, fitting with the theme of relying on friends for dating advice. Tinder's collaboration with The Beaches aims to celebrate strong, supportive female and queer experiences in line with the brand's values of honesty and inclusivity.
| |
Match Group Q3 Financial Results
MATCH GROUP - In Q3 2023, Match Group reported its highest ever quarterly total revenue of $882M, a 9% increase YOY. Key financial highlights include:
- Tinder's revenue rose by 11% YOY, reaching $509M
- Hinge saw 44% YOY increase in revenue, amounting to $107M, driven by substantial user growth, especially in English-speaking and European markets
- Match Group Asia and Evergreen & Emerging segments saw a decline in revenue by 5% and 3% YOY respectively
- Operating Income stood at $244M, marking a 16% YOY growth
- Adjusted Operating Income reached $333M, reflecting a 17% YOY growth
Tinder's Revenue growth was driven by U.S. pricing optimizations, resulting in a raised RPP of $16.28, even though there was a 6% decline in payers. Hinge's success continued, with a 33% YOY increase in payers and an RPP growth of 8% YOY. In contrast, certain brands in Asia and the Evergreen & Emerging segments experienced revenue declines.
| |
Swiping Left on Online Dating: the Return to Real-Life Connections
THE GUARDIAN - For the past ten years, dating apps have been a central part of the dating scene. However, a growing number of individuals are becoming disillusioned with the swiping culture and are exploring alternatives. Some reasons for the disillusionment include fake profiles, the superficial nature of app-based interactions, and the negative impacts on mental well-being. Tinder, one of the world's most popular dating apps, saw its user base drop by 5% in 2021. Furthermore, over 90% of Gen Z expresses frustration with dating apps. People are now searching for alternative methods to meet potential partners. Some are revisiting old practices like being set up by friends or family, while others are trying out new methods like wearing a "Pear ring," indicating they're open to being approached. Other alternatives include "slow dating" events, workshops focused on flirting, and single mixers.
| |
Tinder and the Old-fashioned Art of Matchmaking
FINANCIAL TIMES - Tinder's 'Matchmaker' enables parents and friends to recommend dates and bring "your circle of trust into your dating journey". Mark Brooks, a consultant to dating apps [Courtland Brooks], says "Indian apps have been doing this for years." Matrimonial sites such as Shaadi.com let users say if their profile was created by themselves, a sibling, friend or parent. For those in the west, Brooks says, matchmaking features can be "amusing", even "transformative". We can be delusional about ourselves and our interests - notably our athleticism. "Some people really need a little reality check . . . Friends or family can spot potential red flags in profiles."
Colleen Sinclair, Professor at Louisiana State Uni., conducted an experiment to see if Americans would take advice regarding online dates. "Friends tend to be the primary source of relationship advice. Ultimately when you have lots of choices we like things that help us narrow them down. Whenever we're in a situation which [has] no script, our instinct is to go to others for help."
A recent Stanford University study found a large % of Tinder users were not looking for dates, with almost two-thirds already in a relationship. One of the authors said many "reported using the app for social connectedness, entertainment and distraction". As a parent, the prospect of checking out an offspring’s dating life is tantalising. Interfering might not ruin a budding relationship, but this constant presence does little to cultivate independence.
| |
Tinder Gets More Social by Letting Friends Play Matchmaker
TECH CRUNCH - Tinder is introducing a new feature called "Tinder Matchmaker" that allows users to invite friends, even those without Tinder profiles, to view and suggest potential matches. The idea is inspired by Tinder user data, as over 75% of singles surveyed said they discussed their dating life with friends multiple times per month. Friends can recommend profiles, but the Tinder user has the final say in matching or liking profiles, just like in real life. This feature aims to involve friends and family in the matchmaking process and bring a sense of trust to users' dating journeys.
| |
Gamification: a Potential Boost for Tinder's Revenue
REUTERS - Tinder is introducing a $500-a-month subscription tier called "Tinder Select". Although Tinder experienced a 7% revenue growth last year, it lags behind competitor Bumble. Despite Tinder's reputation as a hookup platform, Match isn't maximizing its revenue potential. By adopting a gamified approach similar to apps like Candy Crush Saga and Roblox, Tinder could increase its revenue. For instance, if Tinder charged a penny per swipe from its massive user base, it could surpass Match's anticipated annual revenue.
| |
Tinder Pilots ID and Photo Verification in Australia and New Zealand
NEWS.COM.AU - Tinder is testing a new ID and photo verification feature for users in Australia and New Zealand to enhance safety and profile authenticity. The process requires a video selfie and a valid driver's licence or passport, verifying the face against both the ID and profile photos. Profiles that pass both checks will display a blue checkmark, while photo-only and ID-only verifications will have their respective badges.
| |
Tinder Partners With Mean Girls Actor Jonathan Bennett to Help Users Avoid Online Fraudsters
MATCH GROUP - Tinder is collaborating with "Mean Girls" actor Jonathan Bennett and Advocating Against Romance Scammers to raise awareness about online financial scams. October 3rd has been designated World Romance Scam Prevention Day. The campaign warns users about the dangers of online scams, particularly the growing trend of crypto scams. Tinder and Hinge are emphasizing the importance of users not sending money or taking investment advice from unfamiliar individuals. The initiative is part of Match Group's ongoing commitment to user safety across its platforms.
| |
New Jersey Woman Sues Tinder Over Flawed Photo Verification
NJ.COM - A woman from New Jersey is suing Tinder with a class action lawsuit, asserting that the dating app's photo verification system is flawed and has allowed scammers to use her images for "verified" fake accounts. She registered on Tinder in 2018 and was banned the following year without clear reasons. In 2022, she was alerted by a friend about a "verified" Tinder profile using her photos under the name "Gloria." The lawsuit alleges that Tinder's photo verification only matches stolen public images to other such images, without truly verifying the user's identity. This enables scammers to deceive genuine users. The woman argues that she and others have suffered reputational damages. The lawsuit is filed under New Jersey's Consumer Fraud Act on behalf of all Tinder users in the state. One of the attorneys who filed the suit, Todd Friedman, of California, reached a $24M settlement with Tinder after accusing the dating app of age discrimination.
| |
Tinder Launches Guide for Singles in Australia to Navigate Online Dating
MEDIA WEEK - Tinder has launched School of Swipe in Australia, a feature aimed at educating users on online dating. Developed with Chanel Contos and Max Radcliffe, it focuses on building confidence, dating etiquette, safety, and handling rejection. It includes a safety syllabus and consent education, addressing users' struggles with rejection and inappropriate behavior. The initiative is part of Tinder's ongoing effort to enhance user experience and ensure safe, respectful interactions on the platform.
| |
Tinder Just Added a $500-a-Month Subscription
BLOOMBERG - Tinder has rolled out an ultra-premium subscription tier, charging $499 per month to access features like exclusive search and matching. The new plan, called Tinder Select, was only offered to less than 1% of Tinder users who are among the app's most active. Users will be able to access new features, such as "VIP" search, matching and conversation, that aren't currently provided with its existing paid plans. Match Group President Gary Swidler said at a Citi conference earlier this month he expects Tinder Select to only attract "a relatively tiny amount of new payers," but he said it will have a significant impact on revenue.
| |
Tinder Helps Singles Remove Their Old Couples Tattoos
HYPEBAE - Tinder is partnering with Sixty Ink in London from October 11-13, to help singles who have tattoos representing past relationships. The event aims to transform old couple tattoos into new artworks, allowing individuals to start fresh in their dating journey. 30% view such tattoos as a romantic gesture, despite their potential to hinder new relationships.
| |