DAILYMAIL.CO.UK - May 28 - Tinder has launched a new feature, called Promts, that allows users add question-and-answer cards to their profile. Prompts show a range of questions on subjects including pets, favourite songs and past-times on a user's profile, with their answer typed below. These cards will then appear on the app after a potential suitor has swiped through all the profile pictures added. Questions available will be updated regularly.
917 posts categorized "Tinder"
Tinder Is Launching Prompts - Q&A Cards
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Tinder to Allow People to Get Rid of Their Geography Filters Completely
THE VERGE - May 21 - Tinder will soon be testing Global Mode, a new option for daters to opt in to allow their profiles to show up around the world, regardless of where they live. They'll also be able to view and match with people who live in other countries. The feature sounds similar to, but is different from, Tinder's paid option Passport, which lets people select a location and swipe in that place. With Global Mode, people's profiles will populate throughout the world and it's free. The pandemic, Tinder says, pushed the company to speed up its timeline for getting rid of geographic filters.
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Coronavirus: Tinder CEO Says 'Dramatic' Changes to Dating
BBC - May 21 - Coronavirus has had a "dramatic" effect on the way people use Tinder, said CEO Elie Seidman. Tinder has been downloaded ~340M times since its launch in 2012. But the vast majority of its revenues come from just 6M subscribers who pay for the "gold" service. The rate at which it picked up those paying-users declined as lockdown struck. Mr Siedman says we might have to wait two or three financial quarters to see the full economic impact on Tinder, as the scale of the global crisis becomes clear.
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Tinder's Film on Making Connections During Lockdown
AFAQS - May 13 - Tinder's new ad film shows how to connect while quarantining. Tinder's data reveals that in India, conversations have been up ~39% and the average length of conversations is 28% longer.
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The Top Dating Industry News for May 12th
OPW - May 12 - Tinder's Video Dating Feature, Match Group Q1 Financial Results, Helen Fisher on Dating in Pandemic, The Meet Group Q1 Financial Results.
For the top weekly dating industry news in ~2 minutes subscribe to OPW's Two Minute Tuesdays (TMT) podcast on Breaker , Google Podcasts
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Dating Apps Buck the Downward Ad Spend Trend
THE DRUM - May 12 - When the pandemic hit, many questioned how dating apps could survive. But love in the time of coronavirus is ablaze through video calls. In 2019 the number of dating app users in the U.S. was 25M and Match Group posted revenues of $2.05B. Tinder alone pulled in $1.2B in revenue in 2019; up 43% YOY. Last week, Tinder announced plans to add video dating in Q2. Bumble introduced video calls last year, while Hinge launched 'Date From Home' video feature at the start of lockdown in March. "During social isolation, everyone has had to adapt," explains Naomi Walkland, associate director for EMEA marketing at Bumble. "We have seen users spending more time speaking to each other, with call durations averaging at 21 minutes." After introducing the 'Date from Home', Hinge experienced a 30% increase in messages in March (compared to January and February). Dating apps have admitted their ad spend has been largely unaffected. They have found they are able to buy on platforms that would have been out of their reach just months ago.
by Imogen Watson
See full article at The Drum
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Facebook Update Crashes Tinder and Other Rivals
BBC - May 11 - Facebook has apologised after its latest software update crashed rival apps on iPhones and iPads. Tinder, music-streaming app Spotify and video platform TikTok were among those rendered unusable. The problem affected apps that had integrated the "login with Facebook" feature, which eliminates the need for a separate username and password. Facebook said it had "identified the issue quickly and resolved it".
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Some Dating App's Users Are Trying to Get People to Violate Social Distancing
BUSINESS INSIDER - May 9 - Tinder, Bumble, and Hinge have reported increased use amid the coronavirus pandemic, while touting virtual dating alternatives for users instead of meeting up in person. Swaths of users are still encouraging matches to break quarantine to have sex and go on dates. Artist Samantha Rothenberg, who uses the handle @violetclair on Instagram, has been collecting these screenshots from followers, and said she's received close to a thousand of such stories. She has long collected screenshots of users' horror stories from dating app interactions, which she often will depict in illustrations she posts to her Instagram account. But now, nearly all of the screenshots she's received have had to do with coronavirus.
by Paige Leskin
See full article at Business Insider
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The Sudden Rise of Virtual, Video Based Dating
QUARTZ - May 10 - Covid-19 has forced a pivot to video for many online singles. A shift (towards video) within the (dating) industry has accelerated. Bumble launched in-app video chat in 2019 and said its use increased 56% worldwide over the last two weeks of March.
Online dating consultant Mark Brooks envisions a landslide industry shift to video, similar to Tinder's expansion to smartphones in 2013. His first client, Webdate, attempted this in 2005. The same year, what eventually became YouTube initially flailed as a video dating website. "It's been a long time coming, but I think in a couple of years it will be unusual not to be able to do a first date on a dating app," he said.
Virtual first dates address problems that plague online dating. According to Pew Research (2019) 45% of those polled (in US) said dating apps left them feeling frustrated, and ~50% consider the platforms to be unsafe. In that sense, virtual dates can serve as both a quick authentication and vibe check.
by Meghan Mc Donough & Eduardo Araújo
See full article at Quartz
Mark Brooks: The video above is a 2 minute segment from a 7+minute news feature on dating. Through interviewing with Quartz I discovered the wonderful QZ.com news platform. Very impressed, and hooked. I recommend signing up so you can see this full video feature. I'm also subscribed to WSJ and The Economist, and find QZ to be a nice complement to these more formal and traditional news outlets.
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Tinder Starts Testing Live In-app Trivia
THE VERGE - May 9 - Tinder is now testing a new interactive video feature in the form of live trivia. The test will be rolling out to an undisclosed percentage of users and is designed to help Tinder experiment with live video while also matching people up. Screenshots appear to suggest that the game will be between a group of people who can broadcast live. A live chat is also present.
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Match Stock Gains After Tinder Subscriber Trends Stabilized in April
MARKETWATCH - May 5 - Shares of Match were up 0.7% in after-hours trading Tuesday after the company matched Q1 revenue expectations and said Tinder subscriber trends were "stabilizing" in April after dropping sequentially in March. Match generated net income of $160.4M, up from $123M in Q1 2019. The EBITDA was $171.5M, above the $155.1M it recorded a year prior. The company posted revenue of $545M, up from $465M in Q1 2019. Tinder subscribers averaged 6M in the quarter, compared with an average of 5.9M in the December quarter. Match saw the average number of daily messages sent across its products rise 27% in April relative to the last week of February. For users under the age of 30, the daily average message count was 35% higher.
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Tinder to Launch in-App Video Chats Later This Year
THE VERGE - May 6 - Tinder is going to launch its own in-app, one-on-one video chats later this year. Harassment and abuse could be difficult to screen for on video, as opposed to text-based messaging. But presumably, the team is either building its own offensive image detection system or looking to a third party to provide one.
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Tinder's Former Chief Product Officer Helping Couples Health Product
PR NEWSWIRE - May 5 - digiD8, a technology company rethinking the role of science-led health and wellness tools to help couples flourish, announced Ravi Mehta, former CPO of Tinder, to join team to help accelerate strategic product roadmap. Prior to Tinder, Ravi led key Gen-Z initiatives at Facebook and at TripAdvisor, he helped them diversify to include attractions and restaurants. digiD8 synchronizes health and relationship goals, two critical facets of people's lives, and is building a relationship-focused product for couples. It is challenging for most people to remain mindful of their health or lifestyle choices when under pressure to handle the dynamics of a relationship.
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Some Dating App Users Are Listing Their COVID Status
BUSTLE - Apr 24 - For Maria, 38, a Tinder user, listing her health status is something she'd consider doing in order to match with more people and score more dates. "I was just speaking to a friend about dating amid COVID, and my plans to get an antibody test to determine my exposure," she tells Bustle. "In jest, I said I would post my test results if I had been exposed, in hopes that it would make me more marketable!" The problem is, many people can carry the virus without knowing it, or pick it up after testing negative. And that's why experts agree this trend is not only unhelpful but potentially dangerous. "This virus is so new, and there is the possibility of false positives or negatives, and who knows if new strains may even emerge," says Rachel DeAlto, the chief dating expert at Match. "For the time being, I don't think it's necessary and can potentially be inaccurate." A Bumble representative tells Bustle that ~100K users have updated their dating profiles to mention that they are self-quarantining.
by Carolyn Steber
See full article at Bustle
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How COVID-19 Killed Hookup Culture and Saved Romance
FAST COMPANY - Apr 21 - The use of Match, OkCupid, Tinder, and Hinge is surging, and video dating is becoming more and more normal, as people look for meaningful connections. But, with the world enduring a new lonely normal, single people are having to adapt, and there are few other options than video dating. Many of the world's biggest dating brands have rolled out new in-app video calling features - offering virtual happy hours, hotlines to dating experts, and ways to "date" people around the globe. The major dating apps are reporting surges in messaging. On Tinder, daily conversations have risen by 20%; OkCupid has seen a 30% increase in messages sent on the app globally since March 11. "We readjusted and reprioritized our road map," said Match's CEO Hesam Hosseini. Video chat wasn't a priority before the pandemic, when only 6% of users expressed interest in the feature. Due to the lack of other options, that interest has spiked to 69%. "I think we'll look back on this period and find that folks were forming pretty strong connections."
by Talib Visram
See full article at Fast Company
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