B&T MAGAZINE - May 6 - Tinder is looking to give Australia's Gen Z community some inspiration and motivation to get out there and date again with Love Songs Season Two, a popular Australian narrative series produced for TikTok across 20 episodes. Produced by creator economy agency Amplify, the series gives up a glimpse into what Tinder's version of Future of Dating looks like and how it's being redefined. Dropping on Monday, 10th of May on TikTok, the second season will follow 19 year-old Mia's journey as she discovers the new world of dating through Tinder. The first season saw huge success with 550K likes on TikTok within the first 48 hours, 2.5M likes and 12.9M views in total.
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Tinder Launches Season Two of Branded Content Series "Love Songs"
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Match Group Q1 Results - Revenue up 23%
MATCH GROUP - May 4 - Total revenue grew 23% YOY to $668M. Operating income was $189M, up 38% YOY. Adjusted EBITDA was $230M, an increase of 32% YOY. Average Subscribers increased 12% to 11.1M, up from 9.9M in the Q1 202. Tinder Direct Revenue grew 18% YOY, driven by 15% Average Subscriber growth, and ARPU growth of 4%. Non-Tinder brands collectively grew Direct Revenue 30% YOY, driven by ARPU growth of 18%. For Q2, the group expects total revenue of $680 - $690M, representing 22%-24% YOY growth.
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Tinder Launches Vibes, A Compatibility Check Feature
MASHABLE - May 5 - Vibes is a new way to test compatibility. Tinder users will be informed when Vibes has kicked off in their area via push notification or when they open the app. They'll be asked to answer a series of questions on any number of topics like pop culture, personality traits to see whether they'll vibe with a possible match. Vibes will be rolling out globally in late May.
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Dating Apps Revolutionize Romance in India
NIKKEI ASIA - May 5 - Dozens of apps -- other big names include Woo, TrulyMadly, OkCupid, Happn, Hinge, Tantan, QuackQuack and HiHi -- are helping singles to pair up with partners of their choice. According to Statista.com, the online dating segment's turnover in India is expected to reach $783M by 2024 from $454M in 2021, making the country the second-largest national revenue generator for dating apps after the U.S. Currently, dating apps reach 2.2% of India's total population, with projections of 3.6% by 2024, according to industry surveys. Aisle achieved 3M downloads worldwide last year despite competition from Tinder and Bumble. QuackQuack, an Indian dating app launched in 2010, boasts 12M. TrulyMadly, another Indian app, claims 5M users. "Indian society is in a churn," says Delhi-based sociologist Bhavna Kapoor. "Rising education and financial independence among the youth, especially women, are making online dating more popular.
by Neeta Lal
See full article at Nikkei Asia
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Is It Worth Paying a Premium to Find Love?
THE GUARDIAN - Apr 25 - Tinder has three levels of subscription, Tinder Plus, Tinder Gold and Tinder Platinum, each with different prices. The monthly fee is also linked to age. Users aged ~30 are being charged £27.49 or £29.49, while those under 30 are being charged £13.99 or £14.49. Tinder Plus seemed more random. Some users over 30 are being charged £19.49, most are being asked to pay £4.99, £8.99 or £9.99. Bumble charges £14.99 a month for Bumble Boost, and £32.99 for Bumble Premium. Coffee Meets Bagel charges £34 a month for its Premium service. Grindr also offers a more expensive package - Unlimited, at £31.99 a month. While most apps allow users to pay for premium services for just a month at a time, Plenty of Fish has a minimum premium subscription of three months for £39.99. The minimum time period to subscribe to eharmony's premium subscription is six months for £99.99. The dating and relationships coach Kate Mansfield argues that the most dateable people will be snapped up before they sign up for a paid-for service. Quality, confident people don't need to pay for matchmaking services. Instead of a paid-for app, she advises working on yourself: "Invest in coaching or therapy to get yourself in the best place possible and then use apps' free version to find love."
by Robert Beck
See full article at The Guardian
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Tinder and Beyond Meat Are Sending 500 Singles on Plant-Based Dates on Earth Day
VEGNEWS - Apr 20 - To celebrate Earth Day, Tinder is introducing a new Plant-Based "Passion," a stated interest in the app that helps singles connect around issues they feel passionate about. To promote the new Passion, Tinder is partnering with vegan brand Beyond Meat to offer a special gift to the first 500 members in the US who match with the Plant-Based Passion card and add it to their profile. Winning singles will receive a Plant-Based Picnic Pack for two, complete with date night swag and a free voucher for Beyond Meat's vegan meat products.
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Tinder Names New CMO as Dating App Pursues Gen Z
WALL STREET JOURNAL - Apr 13 - George Felix, a former marketing executive for Pizza Hut, KFC and Procter & Gamble, is joining Tinder as the dating app seeks to recruit new users, especially those under 25 years old. He succeeds former Tinder CMO Jenny Campbell, who left the company in Nov 2020.
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Tinder's Plan for Criminal Record Checks Raises Fears of 'Lifelong Punishment'
THE GUARDIAN - Apr 13 - Match Group recently announced a partnership with a non-profit background check company called Garbo to integrate background checks into its online properties. But critics argue the new integration could mimic notoriously faulty background checks and effectively discriminate against the nearly one-third of the adult working population in the US with criminal records, without necessarily making dating apps safer. The Garbo team has yet to decide how far back in time background checks will search, a source of concern for advocates that argue that using criminal history against people who have served their time is another form of "lifelong punishment". Another core issue with the Match Group's approach lies in the unreliability of background checks.
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The Tech Billionaire Who Is Putting Women First
BBC - Apr 8 - The co-founder of dating app Bumble, Whitney Wolfe Herd, has joined Forbes list of the super-rich. The 31-year-old became the world's youngest self-made female billionaire when she took Bumble public in February. Before Bumble, she was among the founding team at Tinder but after tensions with other executives - one of whom she had been dating - she left. The central focus of her app is that only women can initiate a conversation in heterosexual matches. She founded Bumble with help from early investor Russian billionaire Andrey Adreev, who also had a stake in Badoo, both of which he sold in November 2019. Ms Wolfe Herd owns a 11.6% stake in Bumble, giving her an estimated net worth of $1.3B. She also heads Badoo. The two apps have a combined 40M users, 2.4M of whom pay a subscription.
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How Tinder Created an Apocalyptic Love Story for Gen Z
THE DRUM - Apr 7 - 'Swipe Night' is Tinder's dynamic choose-your-own-adventure style experience - full of twists, turns and a range of real-life moral dilemmas that matched users based on the way they played. The campaign, created by LA agency 72andSunny, was so well received that it ranked 6th in this year's World Creative Rankings. The team wanted to "make Tinder feel alive". The second goal was to provide users with the control they had been demanding. Finally, Tinder wanted to connect users in fun, new ways based on their preferences and tendencies. 'Swipe Night' was directed by 25-year-old filmmaker and actress Karena Evans, who made a name for herself directing music videos for the likes of Drake, Coldplay and SZA.
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In the Age of Rising Cyberstalking, Dating Apps Fight Digital Abuse
TIMES OF INDIA - Apr 7 - According to Tinder, 38% of women report being bullied online, compared to 26% of men. 26% of women aged 18-24 reported being stalked and 25% reported being a target of online harassment. Bumble is releasing a safety guide, in partnership with Safecity, Red Dot Foundation's flagship public safety platform, to identify, prevent and combat digital abuse. The block and report feature has made it easy to block and report anyone who makes them uncomfortable. The photo verification feature helps prevent catfishing. The AI, Private Detector is able to capture, blur and alert users that they've been sent an unsolicited nude image. Tinder uses tools like automatic scans of profiles for red-flag language and images; manual reviews of suspicious profiles, activity, and user-generated reports; shadow-banning suspicious accounts; as well as blocking of email addresses, phone numbers, IP addresses and other identifiers associated with bullying and harassment.
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Where Will Match Group Be in 5 Years?
THE MOTLEY FOOL - Apr 2 - According to The Wall Street Journal, the largest U.S. dating apps saw a 12.6% increase in monthly active users in the Q4 of 2020. The online dating market is expected to grow 9% annually, reaching $4.2B by 2024, according to Statista. Despite that growth, user penetration will reach only 5.7% over that time. That leaves plenty of room for Match Group to add new subscribers. Despite pandemic-related headwinds in 2020, Match Group still turned in a respectable financial performance. Total revenue was up 17%, powered by 12% growth in its subscriber base. The company plans to fully launch Tinder Platinum in the near term. Based on CEO Shar Dubey's comments during the most recent earnings call, the company believes this new product will drive an increase in the average revenue per user, which should make Match Group more profitable.
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The Cost of Finding Love Through Dating Apps
NEWSANYWAY - Apr 2 - Which app is the best value for money when it comes to finding a perfect match?
Tinder Gold (1 month) - £7.49 per month - The cheapest app, and the one that dominates the field, is Tinder. Generally speaking, Tinder is thought to be great for young people, especially those who live in big cities and are on the lookout for a more casual dating experience.
Hinge Preferred (1 month) - £19.99 - Hinge is generally targeted at 18–35 year-olds, but unlike Tinder, it's associated more for those who are looking for a serious relationship.
Bumble Boost (1 month) - £20.99 - Bumble still generally falls into the same category of being perfect for young daters who are looking for some flirty messaging and casual dating.
Match.com Premium (1 month) - £29.99 - Match.com is considered one of the more mature dating apps, although it is targeted at millennials and older generations alike.
See full article at News Anyway
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Tinder a Main Way to Connect Post-Covid, Says CEO
BLOOMBERG - Mar 31 - Jim Lanzone, CEO of Tinder, discusses the business during 2020, which was the company's busiest year, the unprecedented changes in consumer behavior during the Covid-19 pandemic and how dating will change when the world gets back to normal. The app is relaunching free Tinder Passport for the month of April following last year's success.
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Arizona Cardinals Star JJ Watt Joins Top NBA Agent and Tinder CEO in Launching SPAC
SEEKING ALPHA - Mar 30 - NFL star JJ Watt is the latest athlete to join the SPAC world, teaming up with NBA super-agent Rich Paul, Tinder CEO Jim Lanzone and others on a $150M IPO for special purpose acquisition company Coliseum Acquisition Corp. The new SPAC aims to acquire consumer-products/services or media companies "at the intersection of sports, entertainment, digital media and/or technology." The executives added that they plan to focus on buying businesses worth $500M to $2.5B.
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