YOUR STORY - June 18 - In India, 76% of women are ready to participate in a public demonstration to demand and fight for LGBTQIA+ rights, while 66% of men said they would do the same, according to the latest survey by OkCupid. The app surveyed ~200K users. When it comes to the next step – legalising same-sex marriage in India – the survey yielded similar results. While 82% of women suggested it's time to make the move, only 55% of men agreed. Melissa Hobley, CMO of OkCupid, attributes this empathy factor to cultural shifts and the rise of a strong feminist voice. Tinder recently rolled out an update, introducing sexual orientations with options like straight, gay, queer, asexual, bisexual, and demisexual. In a bid to commemorate the 1969 Stonewall riots in New York City, an uprising that served as the catalyst for the LGBTQIA+ movement across the world, Bumble has been fuelling conversations online with their #BumblePride.
Q: What made you most excited about joining Tinder as CMO?
A: It's hard to imagine the dating world without Tinder in it. It's just amazing to me how it flipped the entire dating category on its head. The scale of Tinder is massive, and as a marketer you get a courtside seat into what it is like to be young, social, single and dating in today's world.
Q: What is your vision for Tinder?
A: My goal is to make Tinder the most iconic, innovative brand for Gen Z. Our mission at Tinder is to make being single more fun by helping our members meet new people IRL.
Q: Can you give me an example of IRL experiences tied to the Tinder platform?
A: We are focusing on things like Spring Break Mode and Festival Mode. It allows users to badge their Tinder profile to show which music festivals they are going to, and then they can meet with other Tinder users who are also attending those festivals in advance.
Q: Brands are struggling with how to achieve greater levels of trust. What's your POV?
A: Trust is a tricky thing. Once you break it with the consumer, it's hard to get it back. You see this now with Facebook. I think Gen Z saw a lot of the traps that Millennials fell into around this and are doing things differently. What we're doing in terms of building trust is leaning into those smaller groups situations. For example, features like Tinder U. Tinder U is a college product and you have to have a verified college email address to be on it.
Q: What do you think the most compelling insights are about Gen Z?
A: I would say Gen Z is incredibly social. We know they are dating in groups. They are looking for experiences. Their media behaviors are different. Gen Z has five screens up at a time. We see different behaviors on Tinder as well. They fill out their profiles more completely than previous generations.
THE VERGE - June 14 - The judge rejects IAC / Match Group's motion to dismiss Sean Rad's case, allowing Rad and his co-plaintiffs to pursue their allegations that Match Group and IAC purposely undervalued Tinder in an effort to avoid paying out billions of dollars in stock options to the original dating app team. It's still unclear whether former plaintiffs like Rosette Pambakian, who alleged sexual misconduct on the part of IAC executives, will be able to participate in the lawsuit. She and three other plaintiffs withdrew from the lawsuit over an arbitration clause, but "without prejudice," which means that they could theoretically rejoin.
MARKETWATCH - June 10 - That's an excerpt from an open letter signed by CEOs at ~180 companies aimed at lawmakers in states that have recently passed abortion bans. The letter appeared in The New York Times as a full-page ad Wednesday, less than a month after Alabama banned doctors from perform an abortion at any stage of pregnancy. Several other states followed with similar laws. The letter was signed by the likes of Bloomberg's Peter Grauer, Yelp's Jeremy Stoppelman, and Tinder's Elie Seidman.
YAHOO NEWS - June 7 - Trent Thorburn, who was sentenced to four years' imprisonment in 2017 after a sexual encounter with his foster sister Tiahleigh Palmer, is believed to have uploaded a series of selfies to Tinder. Twelve-year-old Tiahleigh was later murdered by Thorburn's father, Rick, in October 2015. He is currently serving a life sentence as a result of her death. Tinder confirmed that the matter was being looked into. "The safety of our users is a top priority at Tinder and our team is investigating this," a spokesperson said.
PSYPOST - June 5 - People tend to view Tinder users as untrustworthy, according to new research from Germany. But the study in Computers in Human Behavior suggests that this anti-Tinder effect wears off over time. Tinder still has a reputation as a "hook-up" app. An initial online survey of 223 participants found that Tinder users were rated as less trustworthy than Parship users, who in turn were rated as less trustworthy than Facebook users.
ENGADGET - June 4 - The app wants to be more welcoming to LGBT folks with the arrival of Pride month. In collaboration with GLAAD, the company has announced it will now let users list their sexual orientation in their profile. They can select up to three terms to describe their orientation.
THE MOSCOW TIMES - June 4 - Tinder has denied sharing the personal data of its Russian users amid reports that it had been added to a registry of entities required to hand over such data to the authorities. Russia said on Monday it had added Tinder to a list of entities required to hand over user data and messages to law enforcement agencies such as the Federal Security Service (FSB) on demand. The move means that Tinder will be required to store users' metadata on servers inside Russia for at least six months as well as their text, audio or video messages. Tinder has agreed to be added to the Russian government’s database of information providers to comply with federal legislation. "However, this registration does not in any way imply the passing of any user or personal data to any Russian regulatory authority," said the Tinder spokesperson.
BUSINESS INSIDER - June 3 - According to a recent survey by Tinder, the LGBTQ community is more likely to come out online before formally coming out to friends or family. Tinder surveyed 1K LGBTQ users and asked them about their experiences coming out, being out, and having queer relationships.
INDEPENDENT.CO.UK - June 3 - On Monday, authorities confirmed that Tinder had been reclassified as an "information provider". Under Russia's controversial anti-terrorism legislation, that means that the tech company will now be required to store and hand over user data: encryption passwords, geolocation details, photo and video content. While Tinder currently encrypts messages, the company's own terms state that user data can be handed over on request from security services. Russia's security services want to make that process automatic. Tinder has yet to comment on the change, but may be blocked if it does not comply with the request. Two of the country's most popular sites – Mamba and Wamba – were added to the state information register in 2014. Badoo followed three years later.
THE VERGE - May 31 - Tinder is testing two features that might entice more people to pay for the dating app. The app is offering some subscribers the ability to pay to view read receipts on chats, as well as the opportunity to break the algorithm and push their profile to the top of people's potential match stacks.
CNBC - May 31 - A Harvard study found that people who use dating apps are 3-16 x more likely to have an eating disorder than those who don't use the apps. Women were particularly vulnerable, with those who use apps such as Tinder and Coffee Meets Bagel having 2.3 to 26.9 times higher odds of using elevated "unhealthy weight control behaviors." That includes self-induced vomiting, fasting or using diet pills and laxatives, which are all symptoms of eating disorders.
LADBIBLE - May 29 - Tinder's 'festival mode' will be available to people in Australia for the first time at this year's Splendour in the Grass festival near Bryon Bay. Users who are going to a festival can slap on a sticker to their profile and the app will start connecting them with singletons also attending.
ABC NEWS - May 23 - Many Americans have dated people with a different political affiliation, but that changed after the 2016 election, according to Match Group. In fact, in 2016, there was a period when Americans seemed less interested in dating in general. "For a couple weeks after the election, our traffic went down significantly," said Match Group CEO Mandy Ginsberg. "We saw our female traffic going down. It was a little bit worrisome because you need women on the apps," Ginsberg said. But over time things have gone back to normal. Ginsberg said that in general, people tend to date over political, socioeconomic, racial and educational divides. However, different apps within Match Group tend to attract people with certain political leanings. Tinder doesn't ask for any political affiliation information. PlentyofFish is considered more "red state" app, according to Ginsberg, OkCupid is a "blue state app."
TIMES OF INDIA - May 23 - Four Indian cities feature in the top 10 most frequented international destinations on Tinder Passport. Tinder Passport is an exclusive feature available only to Tinder Plus subscribers that let's one change location and connect with people anywhere around the world. One can search by city or drop a pin on the world map to start swiping.
BETAKIT - May 15 - Former Extreme Venture Partners (EVP) founding partners Sundeep Madra and Amar Varma, as well as Social Capital CEO Chamath Palihapitiya, have been ordered to pay $15.6M to plaintiffs in an Ontario Superior Court ruling that found the three had conspired to acquire mobile software development shop Xtreme Labs at a discounted price, in addition to breached contractual obligations with EVP. The lawsuit began in 2014 when Sharma, Bashir, and Teslia filed a claim of ~$200M in damages against Madra and Varma, alleging that the pair had conspired with Palihapitiya, also a former Facebook VP, to hide an interest in dating app Tinder as part of a sale of shares in dev studio Xtreme Labs. The plaintiffs alleged that the two partners "misrepresented the financial status of Xtreme Labs," including the equity interest they maintained in Hatch Labs and the existence of Tinder. They argued that this misrepresentation led the trio to sell their shares in Xtreme at a discounted price.