DAILY TROJAN - Tinder is the undisputed leader of the dating app ecosystem. The app found its place during the 2010s tech startup boom because of its quirky yet simple matchmaking system and its swipe feature. Tinder's algorithm utilized an "Elo score," which assigns a number to each user based on the self-learning algorithm's perceived beauty of them. In 2019, Tinder announced that it updated its algorithm. Scrapping the Elo score for a less competitive system, their new algorithm supposedly matched users based on similar swiping histories and common user profiles. It eliminates great matches that probably would have occurred if the Tinder algorithm wasn't used in the first place. While Tinder's revenue and user base grow each year, Tinder is not the future of dating. This is because algorithms are fundamentally opposite in nature to one of the most important factors in human relationships: unpredictability!
by Miguel Mercado
See full article at Daily Trojan
TECH CRUNCH - Ten days after Apollo Global completed its acquisition of Yahoo (formerly Verizon Media) from Verizon for $5B, it has appointed Jim Lanzone, the current CEO of Tinder (for 14 months) as the new CEO of Yahoo. Renate Nyborg, Tinder's head of EMEA, is taking the CEO role at Tinder. Nyborg is young but has a long track record in tech, at Headspace, Apple (subscriptions & developer relations), and building her own startups. Her connection to Tinder is personal. "I swiped right on my husband and it changed my life.... We are building the most fun, inclusive, safest place for singles to connect... We're...raising the bar for the industry."
WALL STREET JOURNAL - Tinder is introducing a section called Explore that will make it easier for users to find matches based partly on their interests. The Explore section includes 15 types of interests, such as "foodies," "gamers," and "animal parents." Different interests will surface to users depending on their locations, the time of day and their own passions. It is available to Tinder users in the U.S., U.K, Australia and New Zealand to start.
CNBC - Aug 28 - The pandemic has caused a level of disruption that's allowed companies to consider what the future of dating apps without mindless swiping might look like. Bumble's "Night In" trivia feature lets users set up a virtual trivia date if they match with someone. It also allows users to send voice memos. Tinder has "Swipe Night," a live, interactive dating feature where singles follow a storyline together. The addition of videos and audio will let people interact in a way that hasn't been done yet with online dating, with the hopes they'll spend more time on the apps. 40% of Tinder users plan to continue using video even when the pandemic is over. Earlier this summer, Match Group closed its $1.7B acquisition of Hyperconnect, a social networking company. That will allow the company to focus on its research & development, adding more live chat features and video experiences to its apps. Match COO Gary Swidler said Match Group expects at least two of its brands to use Hyperconnect tech before the end of the year, while a number of other brands will implement its tech by the end of 2022.
VARIETY.COM - Aug 26 - Tinder CEO Jim Lanzone explains why the dating app is embracing streaming video apps and other multimedia tools on the latest episode of Variety podcast "Strictly Business." Lanzone discusses the origin of Tinder's original series "Swipe Night" and how its choose-your-own-adventure format helps facilitate matches for users. The former CEO of CBS Interactive, who launched CBS All Access in 2014, also weighs in on the state of play in the streaming wars.
LOS ANGELES TIMES - Aug 20 - Last fall, Match Group hired Tracey Breeden to lead safety and social advocacy. Her job is to coordinate safety efforts across the company's vast app empire and find organizations to cut down on in-app harassment and off-the-app violence. That led to her spearheading the background check partnership; bringing in a domestic violence prevention group to review the way harassment is supported and advising on Tinder features like "Are You Sure?" (a warning for out-of-pocket messages); the ability to block contacts; and plans to introduce optional ID verification next year. According to an Oct 2019 Pew Research Center survey, 57% of women on dating apps ages 18 to 34 said someone had sent them a sexually explicit image or message they didn't ask for, 44% said they've been called an offensive name and 19% said someone had threatened to physically harm them. Match Group's data shows that "Are You Sure" has helped reduce inappropriate messages by 10%. Breeden's biggest push at Match Group has been the partnership between Tinder and Garbo, a nonprofit background check company. Under the deal, Match Group made a "seven-figure" investment in Garbo to get it ready. Beta testing starts this fall; users will have the option to pay less than the cost of "a cup of coffee" to run checks on potential dates, she said.
BLOOMBERG LAW - Aug 18 - Tinder's settlement to end a class action over its practice of charging people age 30+ almost twice as much for premium subscriptions has come undone, after the Ninth Circuit said Tuesday that the $24M deal undervalued the strength of class members' claims. The pre-certification class settlement provided ~240K members with $50 worth of "Super Likes" automatically. Super Likes allow users to indicate "heightened interest" in one another and can be purchased for $1 each. Members who submitted claims also stood to receive their choice of $25 in cash; 25 Super Likes, for members with an active account; or a free one-month subscription, for members who no longer subscribe. Tinder also agreed to stop charging people different prices based on age, but with respect to California subscribers only and while reserving the right to offer a discount to subscribers 21 and younger.
by Holly Barker
See full article at Bloomberg Law
SOCIAL NEWS - Aug 18 - Tinder's Future of Dating report, based on a survey of 2K singles in India, offers insights into the next decade of dating based on behavioural shifts observed during the pandemic. The report reveals 62% of singles aren't looking for a committed relationship and prefer friendship with romantic potential or casual dating. During the pandemic, the app saw 11% more swipes and 42% more matches per Tinder member. The top reasons to swipe were 'making new connections', 'finding friends in their communities', and 'looking for fun hangout buddies'.
MASHABLE - Aug 16 - The feature - which will allow users to verify their identity by uploading a photo of documentation - will be voluntary except when mandated by law. A case of the latter is Japan, where verification of being 18+ is required to be on Tinder; this is done with a form of ID like a license or passport. Tinder's ID verification rolled out there in 2019. Now, Tinder will begin testing out the feature in other major markets. The app's Head of Trust & Safety Product, Rory Kozoll, said the company will do a test-and-learn approach to the rollout, as ID verification is complex and nuanced.
Mark Brooks: Fantastic news. Verifying users is core to what all (real) dating apps should be doing. Our users should have fewer surprises and more great first dates if the dating industry is to really achieve its potential. Next week I'm rolling out an analysis of service providers that help dating companies verify and authenticate and do background checks. Email email@example.com if you'd like to see an early copy.
ECONOMIC TIMES - Aug 13 - This feature will give members easy access to tools relevant to their well-being while using the platform. The goal of each local Safety Center is to centralise safety-related resources and provide avenues of support that connect members in need with relevant experts.
VARIETY - Aug 13 - Tinder is expanding the scope of its original series "Swipe Night" for its second season, which is designed to engage users in a "Gen-Z whodunit." While Season 1 was an interactive journey about the last day on earth, the new episodes will focus on what the company is billing as a a murder mystery designed to match Tinder users based on their hunches about an unfolding crime. Tinder estimates 20M users engaged with Season 1 after its 2019 premiere, and saw a 26% increase in matches as a result.
GRATIS DATING TIPS - Aut 5 - In the latest letter to shareholders, Match Group says it is testing in-app virtual currency on Tinder. The company says the tests are "performing well." The virtual currency will be tested globally in the H2 of 2021.
by Michael Slender
See full article at Gratis Dating Tips
FORBES - Aug 5 - The art and science of matchmaking is a billion-dollar industry. Yet, many pitfalls exist such as safety, security and ineffective matching methods. These issues aren't as prevalent with professional matchmakers, however, not every singleton can afford to pay $15K and $150K for a high-end matchmaking service. This exposes a huge opening in the industry for dating apps and professional matchmakers to merge. How realistic is this, and what kind of technology or science can help achieve this idealistic goal?
Companies such as Hicky and Viola have both implemented blockchain to increase transparency by requiring users to validate their identity via face and voice recognition, which is then fully encrypted and stored into the blockchain.
AI can help gather in-app user behavior data for machine learning algorithms to curate more relevant matches based on its users' core values, beliefs and personality traits. Coffee Meets Bagel, Hinge, Tinder and Badoo all now use AI .
AR can be described as a visual or audio overlay of digital life on real life, distinct from the purely digital landscape of virtual reality (VR).
DNA Romance is a dating app that matches partners based on the information hidden in their DNA to forecast romantic chemistry. Dr. Tim Sexton built the app on the basis that partners with opposite immune system genes (MHC genes) have much higher romantic chemistry.