PSYCHOLOGY TODAY - July 28 - Past studies have indicated that while brains boost men's attractiveness, they can be detrimental to a woman's allure. However, a new study indicates that on Tinder, men are not deterred by a woman's intelligence. Two researchers from Belgium conducted an experiment on Tinder. They created 24 profiles and randomly assigned each to one of four different education/pay levels. Based on 3,600 swipes, the researchers replicated past findings that women prefer more educated men. However, they failed to replicate the findings that men reject more educated women. Interestingly, they also did not replicate prior findings that people partner with those with a similar education level.
DAILYMAIL.CO.UK - July 27 - Tinder gathered data from Australian users to determine which star signs receive the most swipes right. A Scorpio woman is the most appealing. A Scorpio woman is fiery and will challenge her significant other to express himself in a deeper way. For those seeking a male partner, reliability and stability were the prevailing characteristics. The Taurean man came out on top.
TECH CRUNCH - July 24 - Users who identify as lesbian, gay, bisexual, transgender or queer on Tinder will no longer automatically appear on the app when they arrive in an oppressive state. This feature, called Traveler Alert, relies on users' phone network connection to determine its location. From there it will give users the choice to keep their location private. If users opt-in to make their profile public again, Tinder will hide their sexual orientation or gender identity from their profile to safeguard the information from law enforcement and others who may target them. There are 69 countries that consider same-sex acts illegal. Nine of the countries, including Iran, Sudan, and Saudi Arabia allow for prosecutors to pursue the death penalty against same-sex acts and relationships.
PCMAG - July 20 - A new survey from HighSpeedInternet.com reveals that more than half of Americans (55%) have had a serious relationship from a dating app. 27% of survey respondents admitted using a dating app while in a relationship. Moreover, one-third said they don't even consider swiping on Tinder while in a relationship to be cheating.
INVESTORS - July 19 - Match Group shares jumped 4.8% to 76.68 on the stock market today. The Match stock rally comes as the company reportedly explores new ways to monetize the Tinder app, possibly by bypassing the Google Play store on mobile devices. Match/Tinder is among the largest payers of app store commissions in the world. Federal regulators are reportedly looking into the Google and Apple online store policies.
BLOOMBERG - July 19 - Tinder joined a growing backlash against app store taxes by bypassing Google Play in a move that could shake up the billion-dollar industry dominated by Google and Apple. Tinder now skips Google Play and forces users to enter their credit card details straight into Tinder's app. Once a user has entered their payment information, the app not only remembers it, but also removes the choice to swap back to Google Play for future purchases.
INDEPENDENT.CO.UK - July 18 - Tinder has dealt with accusations of banning transgender and non-binary users from the platform for years, with little controversy or backlash resulting among its 50M users. Transgender users have frequently spoken out about the issue, however. One woman sued Tinder last year after her account was removed shortly after including in her bio that she was a "preop trans woman." Several others said they had also been banned from the platform without any sort of recourse. Tinder released the following statement in 2017: "We stand behind our pledge to make sure no one is ever removed from Tinder simply because of their gender."
OPW - July 16 - Ten years ago I tried an experiment doing video news updates from locations like Prague and Venice. They were a lot of work, and and way too long really. I think 2-3 minutes is about all the time you have, so here's a new experiment. Two Minute Tuesday News Updates. Please let me know your thoughts.
TECH2 - July 11 - WhatsApp in India prohibits promotional content, restricts mass distribution of brand messages. Big brands like Zomato, McDonald's, Reebok, Tinder, among others are reportedly using branded GIFs and stickers to push ads on WhatsApp.
LA MAGAZINE - July 12 - Erin Gallagher was swiping on Bumble when a picture of her longtime crush, Blink 182 drummer Travis Barker, popped up. It seemed too good to be true but she noticed the blue check verification next to his name, so it had to be him. Erin swiped right and, to her surprise, it was a match. Erin had fallen for an expertly executed promotion. So is it ethical of a celeb to dangle a dating carrot in front of women on Bumble Date without the intention of actually dating? Tinder has taken heat in the past for promotions using celebrities.
CNBC - July 12 - Tinder's position as an influential brand among young adults can help it withstand competition from Facebook, said Elie Seidman, CEO of Tinder. "I like our position. We're going to stay very focused on what we're good at," he said.
VOX - July 11 - In 2000, psychologists Sheena Iyengar and Mark Lepper wrote a paper on the paradox of choice - the concept that having too many options can lead to decision paralysis. Seventeen years later, two Stanford classmates, Sophia Sterling-Angus and Liam McGregor, landed on a similar concept while taking an economics class on market design. "Tinder's huge innovation was that they eliminated rejection, but they introduced massive search costs," McGregor explained. "People increase their bar because there's this artificial belief of endless options." Sterling-Angus and McGregor had an idea: What if, rather than presenting people with a limitless array of attractive photos, they radically shrank the dating pool? What if they gave people one match based on core values (based on complex compatibility questions), rather than attraction? Their study called "Marriage Pact" focused on matching people with their perfect "backup plan" - the person they could marry later on if they didn't meet anyone else. It quickly became a viral phenomenon on campus. They've run the experiment two years in a row, and last year, 7,600 students participated: 4,600 at Stanford and 3,000 at Oxford. Next year the study will be in its third year, and McGregor and Sterling-Angus tentatively plan to launch it at a few more schools including Dartmouth, Princeton, and the University of Southern California. But it's unclear if the project can scale beyond the bubble of elite college campuses.
THE VERGE - July 10 - Tinder Lite app is 25 times smaller than the main app, and while it maintains the core functionality, like swiping, it nixes more data-heavy ones, like the Feed. The idea is that Tinder Lite is faster, requires less battery life, and reduces data usage. For now, Tinder Lite users can't upgrade to a Tinder Plus or Gold subscription within the app, but the company says it plans to do so over time. The app will be available through Google Play in Vietnam in the "coming weeks" and will subsequently come to other areas in Southeast Asia and South America.
PHILLIPINE DAILY INQUIRER - July 6 - A 2018 Tinder survey shows that "Women were more likely than men to say that they want to enjoy being single while they are still young." Contemporary researches actually found women are happier than men being single. Speaking at the Hay festival last May, Paul Dolan, a professor of behavioural science at the LSE and a best-selling author who does research on the measurement of happiness, said "The healthiest and happiest population subgroup are women who never married or had children." Meanwhile, it's the men who are more likely to benefit from marriage. He explained, "They take less risks, earn more money at work, and live a little longer."
by B. Del Rio
See full article at Phillipine Daily Inquirer
TECH CRUNCH - July 4 - According to a new report from Sensor Tower, the iOS App Store and Google Play combined brought in $39.7B in worldwide app revenue in the first half of 2019, up 15.4% over the $34.4B seen during the H1 2018. However, at that time, the $34.4B was a 27.8% YOY increase. Apple's App Store continues to massively outpace Google Play on consumer spending, the report also found. In H1 2019, global consumers spent $25.5B on the iOS App Store, up 13.2% YOY. It is 80% higher than Google Play. #1 App Tinder pulled in ~$497M across the iOS App Store and Google Play, combined. That's up 32% YOY.
THE MOTLEY FOOL - July 2 - Tinder surged in popularity in recent years. However, the market's growth will decelerate over the next three years, according to projections from eMarketer, as fewer new users sign up and users drift between existing apps.
Match Group is preparing for that slowdown with three key strategies: increasing its revenue per subscriber with new premium tiers, acquiring niche challengers like Hinge, and expanding into overseas markets.
MARKETWATCH - July 2 - Tinder introduced a dating policy for its employees this year that doesn't prohibit relationships between employees and their direct higher-ups. "We're a company focused on helping people make connections," said a Tinder spokeswoman. "We don't prohibit workplace dating, but there are restrictions when the relationship is between a manager and subordinate."
BLOOMBERG - Jun 28 - To win over Asia, Tinder is reinventing itself. In South Korea, the app is trying to shed its reputation as a hookup app - instead, it's selling itself as a place to find new friends. In university towns, new billboards have emerged for Tinder: "New Year, New Friends, New You." The way young Koreans have traditionally found romantic partners is sogaeting, where a mutual friend sets two people up on a blind date, or meetings where groups of friends all hang out together and pair off. Those familiar with Tinder's more transactional reputation in the West are bemused. "Tinder is so tied into American culture, the thought that it could hide its identity in Korea is kind of absurd," said University of Michigan Professor Fred Feinberg, who has studied the marketing behind online dating apps. Match's foray into Asia stretches beyond South Korea. Match CEO Mandy Ginsberg is betting big on this corner of the world, spending more money on marketing in Korea, India and Japan than anywhere else in the world, despite the Asia Pacific region only pulling in 12% of Match's revenue last year. She said this would increase to 25% by 2023.