DIGITAL TRENDS - Jan 25 - Truepic is an image authentication company that's taking a high-tech approach to fighting fraud and fake news. It is a sort of digital notary for images. It automatically verifies a photo at the point of capture, proving its realness to anyone who views it. Truepic works through a mobile app. When a user takes a picture, it is watermarked with the Truepic logo and given a unique serial number. Each image has a specific verification URL which can only be accessed with that unique number, giving the recipient a way to double check that it is authentic, and not just edited to look like a Truepic verified image. The service uses much more than an image's embedded metadata to prove authenticity, pulling as much information as possible from a phone's additional sensors.