TECH CRUNCH - Nov 7 - Swipe Night was a success. According to Match Group, "millions" of Tinder users tuned into to watch the show's episodes during its run in October, and this drove double-digit increases in both matches and messages. As a result, Match confirmed its plans to launch Swipe Night outside the U.S. in early 2020. Swipe Night asked users to make decisions to advance a narrative that followed a group of friends in an "apocalyptic adventure." The 5-minute long episodes ran every Sunday night in October from 6 PM to midnight. Swipe Night led to a 20% to 25% increase in "likes" and a 30% increase in matches. Also importantly, the series helped boost female engagement in the app. Swipe Night isn't the only video product Match Group has in the works. Plenty of Fish and Twoo are testing live streaming broadcasts.