SEA GLOBE - Feb 24 - Southeast Asian users have caught on to the mobile dating trend, with local dating apps – such as Thailand-based Noonswoon, Peekawoo in the Philippines, Indonesia's Wavoo and Singapore's LunchClick. Paktor is one of Asian's biggest dating apps, boasting 6M users in six key Asian markets. Competition is fierce. Paktor is the only dating app out of 13 that entered the Southeast Asian market at the same time that is still standing. Capturing market share in Southeast Asia involves understanding the social norms of each country. While most of Paktor's advertising in Singapore appears online, regional marketing director Shn Juay says the company adopted a different tack in Indonesia. "We go into university campuses and identify people who could be influencers. We let them try the app, and then share it through word of mouth."
2 posts categorized "Wavoo"
Fierce Competition Between Dating Apps In Asia
| |
Indonesian Online Dating Market
WSJ - Apr 20 - For Singapore-based Paktor, Indonesia accounts for half its 1M active monthly users. Paktor, a Tinder-like app, is spread across Singapore, Malaysia, Vietnam, Thailand, Taiwan and Indonesia, and it is doubling its numbers each quarter. Local online dating apps such as Yogrt and Wavoo, as well as mix-matching website Setipe.com, are also seeing a windfall in Indonesia. Cultural stigmas about casual dating still pose challenges, said Razi Thalib, co-founder of Setipe, which currently has ~300K members. Setipe is matching users for long term relationships. Yogrt app includes a game that users can play with their matches, while Wavoo has an augmented reality feature that allows users to see other nearby users from a map of their neighborhood.
| |