TAMPA BAY INNO - Tampa's Weaver dating app, which matches users based on core values through a quiz, initially aimed for local growth. However, after an endorsement from an Instagram influencer, the app saw a surge in demand, prompting its expansion nationwide. While the move was risky due to the lack of concentrated users in every city, founder Mara Rudolph and CTO Matt Spaulding decided to adapt their strategy. Influencer promotions played a significant role in its growth. Currently, the app boasts over 1K users, with plans to continue its organic city-by-city expansion.
by Stephen Pastis
See full article at Tampa Bay Inno
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