PR NEWSWIRE - Sep 20 - Tinder targets rival dating app, Wild, claiming that any use of the flame symbol is in direct violation of trademark owned by the dating app giant. Wild has owned the trademark of the "Flame Outline" logo since its launch over four years ago. "The sudden interest in our logo is a bit perplexing," says Catherine Malone, the marketing director of Wild. "Out of respect for Tinder's request, however, we did modify our flame icon and published the modified version to the App Store and Google Play. But Match Group is requesting removal of the flame symbol from Wild brand.