STRAITSTIMES - Feb 28 - Tinder started gaining traction in 2013, opening an office in India last month, while Indian dating apps like TrulyMadly, Woo, and Floh.in - which all promise a more lasting relationship - have since gained attention in a country where over half of the 1.25B population is under 35. The apps are popular with those between the ages of 18 and 34. TrulyMadly has 500k active users. Tinder has seen more than a 400% increase in downloads over the last year. Over the last six months alone, it has gone from 7.5M to 14M swipes every day. Another app, Woo, grew from 10k users in its first month in the southern city of Bangalore to 2M subscribers across the cities when it launched in 2014. It promises "connections not swipes", targeting those aged 25 and above.