TECH CRUNCH - Jan 25 - Men and women experience online dating very differently. Men typically send out hundreds of emails hoping someone will respond. Women can receive hundreds of emails a week, but respond to less than 2%. Most dating profiles are static and lack social network updates. For most social discovery startups, there is a significant cold-start problem. Few startups are funded well enough to afford the marketing required to achieve scale. No social dating site has gained meaningful traction: theComplete.me (10K), Yoke (10K), Circl.es (1K), LikeBright (1K), thedatable (200), and atthepool.com have struggled. With Graph Search, can Facebook reinvent dating, drive down the associated stigma? Just because someone’s profile indicates they are single does not mean they are ready for dating. On Facebook, receiving messages from strangers feels creepy. Facebook’s profiles are shallow. The real question may be how important is the dating market to Facebook? It will be a challenge to run so many vertical solutions: dating, recruiting, ratings, reviews, etc. Facebook can easily leverage their massive social graph to enable meaningful friend-of-friend introductions. They can create very detailed, self-updating profiles by displaying and structuring data from Pinterest, Spotify, Pandora, Yelp, Netflix, Amazon, ESPN, GoodReads and more. They can dominate real-time communication: chat, check-ins, poke, texting and Skype video chat.