GLOBAL TIMES - Nov 9 - A new survey by matchmaking website Zhenai.com revealed that over half of all single Chinese people born after the 1990s agree with premarital cohabitation. It also found that most single Chinese women expect their future partner's monthly salary to exceed 8,000 yuan ($1205.21), rising 3,000 yuan from last year. Most women born after 1990s expect to have their own apartment as a precondition for marriage. 80% of men and women surveyed are not in favor of "going Dutch" on dates, 69 % of men and women feel that men should pay for most dates and 12% believe all dates should be paid entirely by men.
47 posts categorized "Zhenai"
Chinese Wives Expect To Be Given An Apartment
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Zhenai.com: Money Still Driver In Politically Incorrect Matchmaking World
SOUTH CHINA MORNING POST - Sep 24 - When it comes to dating, Chinese men are most interested in what women look like, while women want to know about a man's income. Primary-school teachers and nurses are in high demand among men, while women favour men in IT or finance. That's according to Dr Song Li, founder of Zhenai.com, one of China's biggest matchmaking sites. Zhenai.com says it has 120M registered users, and ~50K new users join the dating every day. Zhenai.com offers two services: a "self-service dating service" where members pay 400 yuan ($60) a year to browse members' profiles, chat and arrange dates; the other is a more exclusive offline, face-to-face matchmaking service that costs 4K yuan for six months. Zhenai has 50 matchmaking centres in 37 cities across China, and Li says he expects the company to generate 1.5B yuan in revenue and 200M yuan in net profit this year.
by Kate Whitehead
See full article at South China Morning Post
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Match.com-Backed Zhenai Plans A-Share Listing Via Reverse Merger
CHINAMONEY NETWORK - Feb 17 - Zhenai, a Chinese online dating site 20% owned by Match.com, is planning a back-door listing via a reverse merger with Shenzhen-listed DEA General Aviation Holding Co., Ltd. DEA, an aviation parts and electronics maker, said it plans to acquire 100% of Zhenai via new share issuance. The deal is still in the process of being finalized and the two parties have not signed a formal agreement, according to the filing. Zhenai claims ~100M registered users. The company also registered $145M in revenues and $14M in net profits in 2016.
by Li Dongmei
See full article at ChinaMoney Network
This post also appears on InternetDatingInvestments.
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China Drone Maker Wants To Buy Zhenai.com
REUTERS - Feb 15 - DEA General Aviation announced it's intent to acquire the dating site today, in order to expand its business. The company didn't disclose how much it would pay for Zhenai. Zhenai reported 1B yuan ($145,59M) revenue in 2016 and has more than 100M users.
by Brenda Goh
See full article at Reuters
This post also appears on InternetDatingInvestments.
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Zhenai.com Survey: 67% Of Singles Want A Second Child
ECNS - Jan 7 - 67% of respondents to a survey by Zhenai.com said they would prefer to have a second child as China scaled back its decades-old one-child policy last week, allowing all couples across the country to have a second child. Higher income and education are factors boosting the desire to eventually have a second child, it found. The report also showed that 66.7% of respondents feel pressure to marry against their will, especially in first-tier cities.
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PlentyofFish Kills eVow.com
OPW - May 13 - POF has pulled the plug on its property eVow. The eVow website was developed as a direct competitor to eHarmony in September 2010. But POF is sticking to its knitting and focusing on growing its core offering, their mobile apps and POF.com. According to WayBackMachine, the last recorded date that eVow was live was March 25th. So eHarmony has one less competitor to think about. I hear eHarmony is in growth mode and doing very well now. Chemistry and PerfectMatch are becoming less of a concern for them as well. I still think we're leaving money on the table. Serious singles want more service, are willing to pay for it, but we're just not delivering. I hope to learn more about how Zhenai and Baihe are outperforming the Western markets in this respect, at iDate Beijing.
Post by Mark Brooks @
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Recommended Reads From The CEO Of Zhenai
OPW - Jan 10 - From time to time I'll ask the CEOs of top iDating companies what books they read and recommend. Here's what Dr Song Li, the founder and CEO of high-flying Zhenai in China recommends as commendable books. - Mark Brooks
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For the past decade during which I have been an entrepreneur, I have read a lot of books on business and psychology. I have found 90% of them to be a complete waste of time as far as the practicality is concerned. But the following books have been useful to me as a business practitioner.
Personal Management:
The 7 Habits of Highly Effective People by Stephen Covey
Entrepreneurship:
I Can Make You Rich by Paul McKenna
Zero to One by Peter Thiel
Direct from Dell by Michael Dell
Management:
How Google Works by Eric Schmidt
Wining by Jack Welsh
Execution: The Discipline of Getting Things Done by Larry Bossidy
Strategy:
The 80/20 Principle by Richard Koch
Blue Ocean Strategy by Chang Kim
Marketing:
Positioning by Al Ries and Jack Trout
The 21 Immutable Laws of Marketing by Al Ries and Jack Trout
Crossing the Chasm by Geoffrey Moore
The Tipping Point by Malcolm Gladwell
Product Development:
Lean Startup by Eric Ries
Innovation, Clayton Christensen:
The Innovator's Dilemma
The Innovator"s Solution
The Innovator's DNA
For me personally, the books above contain all the business theories I ever need to start and build a company, so I keep going back to read them instead of reading more books. The rest I just learn by practicing/trials & errors. Over the years, I have come to believe:
- that at least as far as a business practitioner is concerned, there are only a handful of books worth reading. How do I know? I have read probably 20 times as many business books as these listed. Only these books have been worth my second-reading and I have really applied the principles in these books to my entrepreneurial work. The other 200-300 business and applied psychology books I read made no difference to my career.
- What's important is to identify the most useful books for you. What's useful to one person may not be useful to another person. Read them over and over. Quality is more important than quantity in order to really reach epiphanies, so to speak.
Post by Mark Brooks @
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Interview With The CEO Of Leading Chinese Dating Site: Zhenai, Dr Song Li
OPW INTERVIEW - Oct 28 - I first met Dr Song Li at iDate Beijing in 2007. He was one of the most active and participatory speakers and delegates of any iDate I've ever been to. He asked lots of questions, and shared lots of insights and opinions. Since then Match bought a 20% stake in Zhenai in 2011 (see news). I last interviewed Dr Song Li in 2008 (see interview), so its time for an update. (iDate Mobile will be in Beijing China in May, 2015). Here's my interview with luminary CEO Dr Li. - Mark Brooks
How does Zhenai work now? I understand you provide matchmaking over the phone?
Zhenai has been doing well. We expanded our service model based on online-to-call center matchmaking service into an online dating service (with the help of our strategic partner Match.com) and online-to-offline matchmaking service.
What service levels does Zhenai offer?
We now offer three types of dating/matchmaking services to a broad range of singles in China:
(1) Zhenai Online Dating through the website Zhenai.com and the mobile app Zhenai: This is similar to the service provided by Match.com in the U.S.: RMB 398 (US$64) for 12 months;
(2) Zhenai Online-to-Call Center Matchmaking: RMB 5,000 (US$800) for 6 months; with call-center-based matchmakers providing matchmaking services over the phone;
(3) Zhenai Online-to-Offline Matchmaking: For a wide range of subscription prices depending on the level of customization, but generally more expensive than Zhenai Online-to-Offline Matchmaking. With matchmakers providing face-to-face matchmaking services, This service is only available in the largest and most affluent cities in China.
Have you thought about expanding to the Chinese diaspora?
No plan at this point because we think that there is a big room for growth in China and we do not want to be distracted right now.
China has just surpassed the U.S. to become the world's largest ecommerce market in terms of total transaction value, and I think that the Chinese iDating market will catch up with the American one in revenue size before the end of this decade, so I want to focus on our domestic market.
Over the past decade, China has taken over the U.S. to become the No. 1 market for a wide range of consumer markets including TV sets, personal computers, smartphones, cars, now ecommerce, I don't see why the iDating market would be any different.
How has your partnership with IAC/Match gone so far?
We are truly quite happy about our partnership with IAC/Match, Match has been generous in providing its technology and operational experience to us. We have learned a lot about how to improve ROI and other critical operational metrics. What they have provided us is not just new capital but their almost two decades of experience in the Internet personals industry.
How would you say iDating in China is most different from iDating in the USA?
It was quite different as recent as three years ago because the payment infrastructure in this country was way behind that in the U.S. then, so doing pure online dating services was more challenging. But now our online payment infrastructure has significantly improved.
We can now adopt Match-like service models based on multi-month subscription offerings, and we have. Compared to Match.com, we are still disadvantaged in that we have to rely on online debit payment systems (which have become much better in China) but not on credit cards-based systems, so we can't have an auto-renewable subscription model yet, which means that it would not be economically viable to offer single monthly subscription packages at this point. You will certainly lose a significant amount of income from those who would have paid if single month subscription had been made available to them.
On the other hand, China has become the world's largest smartphone market, with some 800 million users, so mobile apps-based services including dating/matchmaking services have grown leaps and bounds in the past 3 years. Now a significant portion of Zhenai's revenues come from its mobile app.
What have you learned from iDating sites in USA recently?
I met the Tinder co-founder CEO Sean Rad 3 years ago and visited him recently in his Los Angeles office, I am very impressed with what he and his team have accomplished with their cool product of Tinder app. Unfortunately, it is very hard to create a Tinder-like product in China because, for Tinder to grow, you need to leverage Facebook to import the user's profile. I think that it is critical that Tinder-like dating apps are able to leverage real world friends-based sites like Facebook. China does not have a Facebook to leverage. We have a lot of social platforms for strangers with screen names and cats' pictures, which would be useless for Tinder types of products.
How many of your users login on mobile now, vs desktop?
I can't disclose the actual figure but some 40% of our new users now come from Zhenai's mobile app. The challenge we face now is that mobile users are growing faster than desktop users but the average age of our mobile users is younger --- generally speaking, paying customers tend to be more mature. Hopefully, with the passage of time, the situation will change because at some point every device, mobile or not, will be apps-based.
Post by Mark Brooks @
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Zhenai And CAMF Launched Happy Marriage And Family Project
WOMEN OF CHINA - Oct 15 - The China Association of Marriage and Family Studies and leading dating service Zhenai.com, jointly launched the project that aims to combine the wisdom and strength from experts and scholars to guide modern concepts of marriage and family, especially in terms of gender equality and family responsibility. The project should also further research the laws and regulations on marriage and how to establish a happy family.
by Yao Yao
See full article at Women of China
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China Is Set to Become World's Largest Economy by Year's End, Overtaking U.S.
OPW - May 1 - This graph blew us away. There's much hope in China, along with many challenges for China Internet dating sites. The top Internet Dating sites in China are Jiayuan, Baihe and Zhenai.
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Jiayuan.com: Strong Balance Sheet But Needing To Reduce User Churn
SEEKING ALPHA - Sep 19 - Shares of Jiayuan.com are up 22% in 2013, but still down 39% from the IPO price in May 2011. Jiayuan is the largest (90M registered users) dating sites in China, and is in excellent financial shape with no long-term debt and $83M in cash and investments. #2 dating site is Zhenai.com with 58M users and Baihe.com is #3 with 40M users. 120 boys are born for every 100 girls in China. Single men often are poorer villagers who have moved to cities for work. Males greatly outnumber females in the villages. On the other hand, it is easy for rural females to find husbands due to the gender imbalance. The online dating market in China was expected to reach $328M by 2014, doubling its 2011 value. Jiayuan's primary source of revenue is subscription. Events and VIP services account for 11% of the revenue.
See full article at Seeking Alpha
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Love And Marriage In China
CNN - May 29 - It's called "Shanghai's 3rd Annual Love and Marriage Expo." But the atmosphere at this massive gathering for single Chinese men and women was decidedly unromantic. For some participants, this was the first time they had ever been on a date. Zhenai's founder and CEO is a Columbia University-educated former investment banker named Song Li. He says the one-child policy implemented by the Chinese government in 1979 has resulted in young adults having poor social skills -- crucial in the dating game. Many Chinese approaching their late twenties, especially women, are under immense pressure to get married. The Love and Marriage Expo felt like a job fair. There were nearly as many parents as there were single men and women. Some parents stood at the bustling entrance to the convention holding up printed posters advertising the details of their single children.
by Ivan Watson & Connie Young
See full article at CNN
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Trends In 21st Century China
KNOWLEDGE WHARTON - Jan 2 - Chinese online dating has taken off and is expected to break two billion RMB ($318M) in total annual revenue by 2014, according to a recent report by Analysys International. China's One-child Policy, rapid urbanization, and the widening gender imbalance have all played major roles in increasing the online-matchmaking market size. The primary players in this space -- Jiayuan, Zhenai and Baihe -- advertise themselves explicitly as marriage websites. Zhenai, a subscription-based dating service, has ~30M users. Despite the impressive size of its user base, Zhenai is maintaining a 40% annual growth rate. Jiayuan's growth is even more staggering. Established in 2003, it acquired 63M subscribers by 2012. Earning more than 44% of the Chinese online dating sector's revenue, the NASDAQ-listed Jiayuan is the only one to have gone public. Despite their impressive growth they face two major business challenges. First, the online dating service industry in China is fragmented. The second challenge is building trust with users.
See full article at Knowledge Wharton
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Dubai Blocks iDating, But Lets People Discovery Sites Off The Hook
OPW - Nov 3 - Irena and I
were in Dubai for a few days so we thought we'd see which dating sites
were blocked and which made it past government filtering. Specifically
any 'Internet Content that contradicts the ethics and morals of the UAE
including Nudity and Dating' get blocked. iDating doesn't fit the
religion and culture of UAE. Matrimonials sites, on the other hand, are
ok.
Match, Plentyoffish and OKCupid were blocked. I thought World Singles Arablounge.com might make the cut, but no. It was blocked. China dating sites Zhenai, Baihe and Jiayuan were all blocked as well. We got through to Facebook and thought we'd have more luck with people discovery services. Badoo was blocked but Tagged and Meetme were ok. Matrimonials sites made the cut. Shaadi, Bharat Matrimony and Jeevansathi were all available in Dubai. We were especially pleased that Online Personals Watch and Social Networking Watch were available as well. Of course, as soon as I fired up my VPN I could get to everything. Dubai Internet City also enjoys open access and alternative ISP Du is more lenient than Etisalat. [Full Disclosure: POF and Meetme are clients of Courtland Brooks]
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Top 10 Matchmaking Sites In China
CHINA.ORG.CN - Oct 25 -
10. Hongniang.com - 2M users
9. LS53 - 2.14M
8. 21xiehou - 3.7M
7. LOL99 - 4.3M (a leading high-end matchmaking service agency)
6. Marry5 - 10M (focuses on white-collar workers aged between 25-45 years old)
5. Juedui100 - 13M (operated by psychological experts)
4. 0019.com - 30M (serious matchmaking)
3. Zhenai - 40M (It features online staff service with more than 2,000 matchmakers facilitating matches via phone)
2. Baihe - 42M (Users must answer a 30-minute love-related psychological test, then Baihe recommends matches according to the test results)
1. Jiayuan - 68M (online dating and various real-life blind-dating activities, public since May 2011)
by Lin Liyao
See full article at China.org.cn
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