FINANCIAL TIMES – June 23 - Gray & Farrar is a matchmaking service for wealthy people in London’s affluent Mayfair. According to Julie Ferman, a Los Angeles matchmaker, such specialised agencies are a US phenomenon now spreading across the world. At one end of the spectrum are websites such as SeekingMillionaire.com or DateaMillionaire.com, where men sign up for $25,000 or $50,000 and women pay nothing. A more traditional matchmaking service, Seventy Thirty, established in 2004, requires that both male and female members have assets worth £1m. It charges yearly fees of £10,000. Dating services aimed at the wealthy are not restricted to heterosexual singles. Patrick Perrine runs myPartner.com, a gay matchmaking service that charges clients between $5,000 and $30,000. Mark Brooks, a consultant to internet dating and matchmaking companies, advises potential daters to do some research before they part with their cash. “It’s easy to start a matchmaking company,” he says. “If you are putting out serious coin, you need serious levels of service.” He suggests that prospective clients find out how many people are on the dating agency’s database, and meet their assigned matchmaker before signing up. “It’s easy to get lulled into paying by the sales pitch,” he says. FULL ARTICLE @ FINANCIAL TIMES
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