MID-DAY - Apr 24 - Gleeden.com, the extra-marital dating site, entered India last year, and claims 280K Indian users. Here is an interview with Solene Paillet, the site's spokesperson about its success so far.
Q: What brought Gleeden.com to the Indian market?
A: We saw a real potential in India after we notices a lot of users registering from India.
Q: Cheating in a marriage is a punishable offence in India, so how does the website circumvent that?
A: We are not promoting adultery. We allow married people to interact on a secured platform in complete privacy.
Q: What are the safety measures you have adopted?
A: We have a very strict moderation policy. Photos and texts that are fake, indecent or provocative are automatically refused. Members are banned if they do not respect the regulations. Users can also report abuse.
Q: What are your expectations from the Indian market?
A: Our goal is to get very good brand awareness, being the extramarital expert for Indian media and become the unique player in India.